Poptimism, Complexity, and Musical Stockholm Syndrome: Why Some Albums Grow On Us Over Time and Others Don’t

One of the biggest musical revelations of my life, like many things, came from a podcast. It wasn’t a cool song or the discovery of a new genre, but a conceptual framework that changed how I viewed the entirety of music.

The statement, born of a drunken video game discussion, found one of the hosts outlining his definition of pop music. His parameters weren’t based on the artist’s popularity or the sound of their music, but rather something that you could “hear once and enjoy.” He went on to elaborate “I didn’t even like most of my favorite albums the first time I heard them.”

I’m paraphrasing massively here (because I don’t remember the exact quote, episode, or even year), but this general notion is something that has stuck with me for almost a decade. It’s a bit of a roundabout way to define the pop genre (which I still love and appreciate), but it’s also a slightly snobby framework that looks down on an entire genre while simultaneously glorifying your own taste. So sure it’s problematic, but I also don’t think it’s entirely wrong. Pop music is scientifically designed to be catchy, appealing, and broad, that’s inherent in its DNA.

Still, the more I thought about this framing device, the more I found it to be true. I especially latched onto the host’s claim that most of his favorite albums were “growers” he found himself enjoying more over time. As I searched through my own music library, I realized that nearly all of my favorite albums were ones I’d listened to dozens of times and seemingly got better with each listen. In fact, most of them were records that I thought nothing of or flat-out dismissed at first but eventually grew to love. Oppositely, there were dozens of other albums (pop or otherwise) that I’d listened to once and forgotten almost instantly.

So this theory seemed to hold water, and it’s a filter that I’ve used to view music through for nearly a decade at this point. Recently the idea of albums being “growers” brought up online and spark quite a bit of debate. There’s one side that subscribes to the “grower versus shower” mentality, and another that views this behavior as simply subjecting yourself to an album over and over again until you like it. As with most everything, there’s truth to both sides and neither is truly “right.” So I’ve spent some time mulling over this framework, asking people about it, and gathering opinions from both sides of the fence. I’ve uncovered ten different inter-connected elements that are at play within the “grower” concept. I’m going to outline each point below along with personal examples in hopes that I arrive at some sort of conclusion or thesis statement in the process.

1) Denseness and Complexity

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One of the biggest arguments in favor of returning to albums and the concept of “growers” is the idea that some genres/bands/records are so musically complex that they encourage it. Whether it’s lyrical, instrumental, or contextual, sometimes there is so much going on in a record that it’s impossible to take everything in on first listen. Take something like Pet Sounds or The Seer where at any given moment there are dozens of individual components all fighting for the same sonic landscape. You can listen to Pet Sounds once and “get it,” but repeated listens reward the listener by allowing them to slowly discover everything at play in these carefully-layered songs. It’s like crossing things off a list; once you know the lyrics you can pay less attention to the vocalist and focus on a different element of the arrangement. You can keep revising an album and delve deeper each time until you have the full picture; one that was impossible to see the first time you listened.

Meanwhile, pop music is almost always internationally bare. By remaining surface-level (both lyrically and instrumentally) pop songs are easier to grasp at first pass. This allows pop artists to more easily fulfill their primary purpose by transporting a single supremely-catchy hook or chorus into the listener’s brain. As a result, the pop genre as a whole actively avoids things that could “distract” the listener because those experimentations and imperfections are often things that risk detracting from the core message that’s being delivered. That’s not to say pop songs don’t require skill to make, just that they avoid anything too “out there.”

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Take Katy Perry’s “California Gurls”: it’s a song that I adore, but I’ll be the first to admit there’s almost no substance to it. The main elements at play here are Katy Perry’s voice and a warm radiating synth line. There’s a guitar and bass laid underneath these primary elements along with a handful of ad-libs from both Mrs. Perry and Mr. Dogg, but those the closest thing to musical depth that this track offers. Much like the music video, “California Gurls” is a synthetic and sugary-sweet pop song that exists to convey a single straight-forward message. As a result, you have a song that’s catchy due in large part to the fact that it’s presented in a barebones way. By being lyrically or musically complex you risk immediacy, so you must present your song in a pointed way so as to embrace catchiness.

So obviously sheer mass and complexity are major factors in this debate. Some of my favorite records are indeed sprawling epics that I’ve essentially bonded with over the course of several years. Records that have drawn me back in time and time again and improved my impression of them in the process by developing a unique and ever-changing relationship with me. A musically-dense record will always be more rewarding to return to because it rewards repeated listens and allows the listener to pick up on something new each time. Meanwhile, a pop track may keep a listener coming back for the earworm factor, but won’t necessarily be as deeply rewarding the same way that a “complex” album would be.

2) The Unknown Factor

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Sometimes there’s a mysterious, unknowable X-factor that keeps you coming back to a record. Even an album you don’t like can draw you back, if only to pin down its ephemeral magnetism. This has happened to me in 2012 with Carly Rae Jepsen’s megahit “Call Me Maybe” and (after dozens of listens) I’ve since pinned it down to her unique delivery of the goosebump-inducing line “and.. all the other boys.” Early on in his excellent 150-page CRJ-based manifesto, Max Landis does an excellent job of breaking down the song’s undercurrent of distress and subversion, but the point is in 2012 we, as a society, were collectively drawn to this song for some reason.

Sometimes it’s as simple as a weird vocal quirk, other times it’s an attention-grabbing instrumental moment, or a riff that gets stuck in your brain like jelly. In any case, these unique moments aren’t limited to one genre and their ear-worminess plays a huge part in why we return to a piece of art.

I’ve done this with countless songs. Sometimes I’ll find myself listening to an entire album just to experience a single moment in full effect. Sure I can listen to Hamilton’s “Take a Break” in isolation, but it’s only when I listen to the entire play from the beginning that I fully tear up at the song’s implication within the larger narrative. Moments in the song like hearing Phillip’s rap, coupled with Alexander’s growing distance from his family, and dark multi-leveled foreshadowing, are all made more impactful when the piece is taken in as a whole. We don’t get to pick the little things that draw us in, but this search is one of the most rewarding aspects of music appreciation and discovery.

In a third case (I’ll fully-delve into deeper this December), up until last year, Sufjan Stevens has been an artist that I wanted get into. Thanks to a serendipitous iTunes DJ Shuffle back in high school, I became infatuated with exactly three of his songs and I spent literal years listening only to these three tracks until I was ready to explore the rest of his discography.

The Carly Rae Jepsen example proves that there’s still room for these moments in a pop song. Experimentation and subverting expectations can reward the artist in unexpected ways, but if there’s not something there to make the listener curious enough, then it’s unlikely that they’re going to go back and try to figure it out on their own.

3) Critical Acclaim, Message Boards, and Peer Pressure

Like it or not, critics play a role in dictating taste within culture. I suppose it’s less like “dictating” and more like influencing, but I think we’ve all been swayed by reviews at one time or another. Whether it was being convinced to stay away from a bad movie, or giving a record a spin based purely on universal acclaim, critics have an undeniable impact on our cultural landscape.

I don’t think that’s necessarily a bad thing. At worst it will make you more hesitant, and at best you might give something a chance that you never would have known about otherwise. I did this with Kanye West in 2010 following the release of My Beautiful Dark Twisted Fantasy, after its perfect Pitchfork score and placement as their best album of 2010. Aside from Eminem, I’d never really listened to any hip-hop in earnest, but this level of praise couldn’t be a coincidence, right? I downloaded the album, gave it a reluctant spin, and came away from it mostly underwhelmed.

As a side note (before I get called out) it’s worth noting that I didn’t have any context for My Beautiful Dark Twisted Fantasy at the time. I had no idea about Kanye’s background, or what the album represented within his career. I also had no real appreciation for the record’s layers upon first listen (circling back to Point #1) but I went on to rediscover and genuinely love it in 2016. The point is I picked up this album solely because of critics.

Continuing the Kanye West anecdotes; I’ve already written about how the internet’s reaction to the release of Yeezus spurred me to give the album a shot. I still didn’t get him. For whatever reason, I gave the album another listen a couple months after its release and suddenly everything clicked. I loved Yeezus and soon found myself venturing back through Kanye’s discography from the beginning. I’d like to think that I came to love Kanye of my own free will, but the reason I gave him a chance in the first place (and the second place) is because of other people. Whether it was a “reputable” journalistic source like Pitchfork, or simply witnessing the unbridled joy of hip-hop heads on an internet message board, I could tell I was missing out on something, and that kept me open.

4) Personal Context, The Language of Genres, and The Passage of Time

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After “discovering” Kanye West in 2013, he was the sole hip-hop artist I listened to for some time. I would casually browse forums and keep up on large-scale movements within the genre, but it wasn’t until years later that I would find myself delving deeper into the contemporary rap scene. By the end of 2015, I was listening to everything from leaned-out trap, conceptual double albums, absurdist mixtapes and even Drake. Soon I found myself listening to goofier (then) lesser-known acts like Lil Yachty, Lil Uzi Vert, and Desiigner. I can guarantee you that I never would have latched onto any of those guys if it wasn’t for Kanye breaking down my personal barriers and dismantling my hip-hop-related hangups. It took time for me to go from actively disliking hip-hop to embracing it wholeheartedly, and that’s a journey that can only happen over time.

While your personal journey within individual genres matters, there are also things like general knowledge and maturity at play too. Once I got out of that shitty high school ‘everything that’s popular sucks’ punk mentality I opened myself up to dozens of new artistic directions. I gained a new appreciation for things I’d previously despised, and I began to understand why things like MBDTF were important. It’s a combination of open-mindedness and cultural awareness that comes with age, and one that I hope never slows as I get older.

Maturity is an uncontrollable factor that’s hard to pin down, and impossible to quantify. I’ve experienced “musical maturity” as recently as this year with the Fleet Foxes. They were a member of my generation’s pivotal “indie folk movement” and I consider them one of my gateway groups, but despite their importance, I’d never really considered myself a fan. And it’s not for lack of trying, I own all their albums, gave them multiple chances throughout high school and college, but I had always found them interminably boring. I didn’t see what other people saw in them… until this year. With the multi-month build-up to 2017’s Crack-Up, I found myself giving into the hype and giving their older albums another shot for the first time in years. To my surprise, after a handful of half-passive listens I really liked everything I heard. All three of their previous releases grew on me over the course of several weeks, and I became a fan like that. I can still see why I found them boring in high school, but I think the real reason is a lack of maturity. I now have the patience and appreciation for the kind of careful, measured indie folk they’re making, and that openness has rewarded me with hours of enjoyment.  

Circling back to Point #1: it’s often hard to fully grasp an album on first listen, and sometimes a record’s complexity doesn’t allow it to truly grab ahold of you until years down the line. In a way, this is also a point against pop music since so much of it “of the moment” it tends to age worse. It’s a genre that’s by nature the most tapped into pop culture, and as a result, it’s harder to go back and enjoy older songs when A) you’ve heard them thousands of times, and B) there’s more recent stuff that’s more tapped into the current sound. It feels like there’s more of an “expiration” to pop music which means it’s not necessarily as rewarding to venture back to.

5) Streaming, Permanence, and Getting Your Money’s Worth

A semi-recent extra-musical factor at play in this discussion has to do with how we consume music. Up until about a decade ago the process was 1) hear a song 2) go buy the album at the store 3) listen to the album. With the rise of iTunes, YouTube, and more recently, digital streaming platforms the entire process has become flattened. A song can come to mind, and we can pull it up on our phones within 30 seconds. You can hear a song at a bar, Shazam it, and add it to your digital collection within an instant.

As a result of this, albums as a concept have been diminished in both stature and importance. You have people like Chance The Rapper releasing retail mixtapes, Kanye West updating his albums after release, and Drake releasing commercial playlists. But on top of these (somewhat arbitrary) distinctions, there’s a layer of increasingly-pervasive accessibility. You can hear about an artist and have their discography at your fingertips within seconds. You can read about a new release and be streaming it by the time that it takes you to finish this sentence. That freedom has forever changed how we consume music. Comparing this on-demand accessibility with the “old ways” of going to a store and buying a physical record, it’s easy to see how the times have changed.

As a result of this shift, people are less committed to albums. If you don’t like an album you can play another just as quickly. We can jump ship with no loss at all. We’re not connected to the record, so it’s easy to abandon.

Funny enough, with the rise of streaming we’ve seen a near-direct correlation with the rise in the popularity of vinyl as it’s on track to be a billion-dollar industry this year. These are people that want and miss that physical connection with their records. There’s an undeniable difference between listening to an album on Spotify and hearing it come out of your vinyl player at home. “Warmth” and all that bullshit aside, this is an example of the format influencing our listening habits. If you’re using Spotify and don’t like an album, you can easily stop streaming and jump to any of the millions of readily-available alternatives.

Most importantly, when streaming, there’s also no reason to “justify” your purchase because we haven’t dropped $20+ on a piece of physical media. If you bought a record and didn’t like you’d damn sure try to listen to it more than a few times because you invested in it, goddammit!

There’s also a pattern of familiarity at play too. Every time you open Spotify you’re given the choice between something new and something that you already like. If you gave an album a shot and didn’t like it, you’re now given a choice between that and something you know you already like. So why would you ever opt for the thing you don’t like?

Reddit user nohoperadio explains this phenomenon and the wealth of choices that we have in the modern music landscape:

“Those pragmatic constraints on our listening habits don’t exist, and we have to make conscious decisions about how much time we want to devote to exploring new stuff and how much time we want to devote to digging deeper into stuff we’ve already heard, but every time you do one of those you have this anxious feeling like maybe you should be doing the other. It’s only in this new context that it’s possible to worry that you’re listening wrong.”

It really is an interesting psychological door that’s opened with our newfound technological access, and analysis paralysis aside, it explains why some songs draw listeners back by the millions. Drake’s “One Dance” is the most streamed Spotify song of all time with 1,330 million plays. It’s a good song, but not that good. It’s an example of a song achieving a balance of accessibility and pervasiveness until it becomes habitual and self-reinforcing. That’s something that only could have happened in the streaming world.

6) Fandom

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Up until now, we’ve mostly been talking about this framework within the context of “new” albums, but what about when you already have context? What about a non-accessible release from your favorite artist?

This has happened to me with many albums over the years. I wrote a 7,000-word four-part essay that was mostly just me grappling with my own disappointment of Drake and Travis Scott’s 2016 releases. For the sake of talking about something new: The Wonder Years are one of my all-time favorite bands. I’ve written a loving review of their second album, and I plan on doing the same thing with their third and fourth releases as well. After a trio of impactful, nearly-perfect pop-punk records, the band released their fifth album No Closer to Heaven on September 4th of 2015. While it’s not an “inaccessible” record, it’s easily my least favorite from the band and a far cry from their previous heart-on-sleeve realist pop-punk. It took me months of listening to the album to fully-realize my disappointment, and even longer to figure out why. I’m still not sure I can accurately explain why Heaven doesn’t gel with me, but that’s not what this post is for. The point is I’ve subjected myself to this album dozens of times racking up nearly 700 plays at the time of this writing. In fact, it’s my 19th most-listened-to album of all time according to Last.fm, and that’s for an album that I don’t even enjoy that much!

I was driven to this album partly by my frustration and confusion, but also my love of the band. I’ve enjoyed literally every other piece of music they’ve ever recorded, what made this one so different? I guess 700 plays isn’t something you’d afford even the most promising album, but this is an example of the listener’s history influencing their own behavior and desire to love an album. It’s trying to make an album into a “grower” when it may never be one in the first place. That leads nicely into #7…

7) Instant Gratification, Uncertainty Tolerance, and “Forcing It”

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The most common argument I see against the concept of albums as growers is the idea that the listener is “forcing it.” This is problematic mainly because everyone’s definition of “forcing it” is different. Some people have a specific number in mind ‘if you listen to an album three times and don’t like it, then you’re forcing yourself’ others base it on feeling ‘if you’re despising every second of an album, then just turn it off. Otherwise, you’re forcing it.’

The idea is you force yourself to like something out of pure habit or by subjecting yourself to it over and over again, eventually becoming hostage to something that you didn’t really like in the first place. To me, this is the meatiest discussion point here because it’s such a multifaceted issue. I’ve already discussed this concept within the context of Drake’s Views, but to briefly recap: I loved his 2015 album If You’re Reading This It’s Too Late, and he had a killer summer with What A Time To Be Alive and a high-profile rap beef. I was beyond hyped for his next release in 2016 but came out of my first listen incredibly disappointed. Over time I grew to like most of the songs, presumably from sheer repetition, but I still recognize it as an album that isn’t good on an objective artistic level. So is this forcing it? I never hated any of those listens, I just grew to like the album more after time had passed, but I still don’t think it’s good.

I’ve done the same thing this year with Father John Misty’s Pure Comedy. After an impeccable 2015 release and a metamonths-longinterview-ladenlead-up to the record’s release in April I, again, emerged from my first listen disappointed. I have come to enjoy the album more over time, especially after giving myself a break from it and seeing some of the songs performed live. So maybe these two cases just have to do with unrealistic built-up expectations and already being a fan (Point #6) but no matter how you look at it, I wanted to like these albums and kept subjecting myself to them.

At any rate, the biggest flaw with this argument is that everyone’s definition of “forcing it” is different. Unless someone’s making you listen at gunpoint, there is no force. You can stop at any time and you shouldn’t feel pressure to like something just because. But I fully recognize someone could see my listening history with Drake’s Views and say “my god, why would you listen to an album you’re lukewarm on that many times? That’s torture!” but I guess what’s torture for some is simply passive listening for another.

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For a more scientific perspective, this youtube video details some of the crazy behind-the-scenes factors at play in making pop music particularly pervasive. Everything from the radio to Urban Outfitters to fucking memes spread music and have the ability to make something exponentially more popular. This circles back to “forcing it” because you may have no power in these cases. God knows after years of the same retail job I grew to hate some songs that were otherwise great just from sheer repetition. It would make sense that this then becomes “forcing it” since you have no power, but sometimes even that can circle back to genuine love if you build enough positive associations over time. I may not like “Hotline Bling” as a song, but god knows I’ve upvoted enough memes featuring the turtleneck-clad Drake that I enjoy something about it.

Furthering the pseudo-scientifical discussion of articles I that don’t have the intelligence to write of research: this blog (which cites this study) discusses “addiction economy” and explores the profiles of “explorers” and “exploiters.” The primary difference between the two groups is their propensity for either delayed or instant gratification. The study explores the idea that technology has accelerated this process which (in a music context) circles back to Point #5 of streaming’s role in our listening habits. Why bother trying to listen to something “difficult” or “weird” when you can have the instant hit of euphoria that comes with a bouncy non-offensive Taylor Swift song?

I really think this one comes down to what you’re in the mood for. If you have the attention, time, and necessary background, why not explore something rich that you may love? But if you just want something quick and easy, just put on the Spotify Top 50 for some background noise. It becomes the musical equivalent of a hearty homecooked meal versus a big, greasy fast food burger. One may be objectively “better,” but it’s not always right for the situation.

8) Expectations and The Initial Approach

Another factor that exists outside of the music itself is the listener’s initial approach. If you go into any art with a preconceived notion you’ll either be surprised by the outcome or have your beliefs confirmed. If you go to a shitty movie expecting it to be shitty, you’ll emerge thinking “well duh.” The inverse of this could also be true (a shitty movie turning out good, etc.), but the real discussion here has to do with the viewer’s initial expectation.

I do think with music it’s rare that you’ll do a complete 180 in either direction. The most likely case of a “grower” is generally a record that you go into not knowing anything about and then some unknown factor (Point #2) keeps bringing you back. It’s also true that you could dislike and album and over time come out liking it (as I did with Views). And while it’s a rare occurrence, I suppose an album could also be a “shrinker” that you love on first listen, but grow to dislike more and more.

Circling back to genres, I think pop music tends to be a shrinker more often than not. It’s something that’s (by nature) immediately accessible but slowly drives you mad with each repeated listen like a screw tightening into your skull. We’ve all been there (especially anyone with a retail job) but I can’t think of a single occurrence where I’ve done that to myself of my own free will. Oppositely, I know people that only interact with music by listening to songs until they’re absolutely sick of them. That’s not how I prefer to interact with art mainly because I feel like there’s only so much time in the day and so many other things to listen to, why force that upon yourself?

I think that the listener’s starting point is a huge concept. Reddit user InSearchOfGoodPun outlines his thoughts on the initial approach and the impact of time on your listening experience:

“My personal opinion is that if you listen to almost anything enough times with a receptive attitude, you will start to appreciate it. It might not become one of your favorites, but you’ll like it for what it is. In any case, at the end of the day, you like what you like.”

The key phrase here is receptive attitude. If you aren’t listening with a receptive attitude, then you’re forcing yourself. Then you’re just making it unenjoyable no matter what. I think this is one of the biggest points in this whole write-up and a key indicator of who you are as a consumer of art. It’s all about being receptive regardless of your starting point.

9) The Language of Genres

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Jumping back to Kanye: it was a long and winding road filled with lots of resistance, but despite my own hangups, I now consider myself a hip-hop head. I listen to the genre constantly, I’m up on the “newcomers” and I find myself devoting an absurd amount of time to researching the realm’s happenings each day. I wouldn’t have cared that much without Kanye, and I wouldn’t have discovered half of the shit that I currently love without Yeezus breaking those barriers down.

I’ve spent this entire time talking about albums as “growers,” but it’s also possible that this concept could be applied to entire genres too. I mean, after all, a genre really is like a language you have to learn, and I was fortunate enough to have Kanye as my teacher. Through his discography, I learned about the genre’s history, who its major players are, as well as the language, cadence, and frameworks that it uses. In another sense, it’s almost like “building up your tolerance” to something you previously didn’t understand or couldn’t grasp.

I’ve detailed my own history wading into genres like hip-hop and indie, but it makes sense that this personal context would impact how we would interact with albums through the broader umbrella of their genre. I wouldn’t have understood hip-hop if I jumped straight to Migos. Everyone has a starting point for their musical taste, and it spreads outward from there. Pop music is an easily-accessible taste, but most other genres take a little bit more of an adjustment to get used to. Certain albums or genres are just objectively less-accessible, and harder to get into as a result.

In fact, it could easily be argued that exploring a genre could be the biggest decider on whether an album is a “grower” or not. Contextualizing a record within a larger space can help the listener and understanding it better and appreciate it more. Listening to one album multiple times might be the exact opposite of the correct approach, because while the listener may not like it, they may find something musically adjacent that’s more up their alley.

10) Songs Versus Albums

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For the sake of furthering the discussion outside of albums, it’s also worth zooming down to a micro level to look at individual songs. While I tend to listen (and think of things) in terms of albums, it’s undeniable that songs are the main component at play. In fact, a single song is probably the reason for you checking an album out in the first place. Thinking “hey I like this one thing, maybe I should check out the rest” is how I’ve discovered most of the music in my library.

But this same framework of “growers” can easily be applied to songs too. When listening to an album the first time, occasionally only individual songs will jump out at you right away. I love Lost in the Dream by The War on Drugs, but for the first dozen or so times I played the album, the only song I could remember was the opener “Under the Pressure.” That song had a memorable chorus, a catchy riff, and a driving rhythm. It alone is the sole reason I kept coming back to the record, but each time I put “Under the Pressure” on I’d find myself thinking ‘ah, I’ll just let the rest of the album play.’ Eventually, the rest of the record revealed itself to me and individual songs emerged from what was once an amorphous blob of sun-drenched heartland rock.

I did the exact same thing with Young Thug’s breakthrough 2015 album Barter 6. I’d already had a passing interest in Thug thanks to his previous collaborative efforts with Rich Homie Quan, so I gave Barter a semi-attentive spin and left underwhelmed. After a glowing Pitchfork review (Point #3) I gave the album another shot but couldn’t find myself getting past the first track. In a good way. I kept relistening to the album opener “Constantly Hating” and every time I tried to move onto something else, this transfixing opener drew me back in. Soon Barter 6’s second track grabbed me just as hard. Then the third. Then a single. Then a late album track. Eventually, I was listening to the whole thing front-to-back and enjoying every song. Individual songs are a viable path to an album becoming a grower, and while I don’t like digesting albums piecemeal, sometimes that approach can allow an album to creep up on you over time.

Final Thoughts

At the end of the day, there’s a difference between feeling lukewarm on an album then giving it a few more chances and hating an album but feeling like you’re obligated to listen because you “should” like it. Usually, there’s some redeeming quality that brings you back, God knows there’s plenty of albums I’ve heard once then forgotten forever.

Patience is key, and that receptivity can lead to an album becoming better over time. With pop music, I feel like there’s an individual tipping point that everyone hits where you go from fully-embracing a song to actively combatting it. We don’t all have the time or patience to devote ourselves to “difficult” albums, so sometimes the road less traveled is less appealing.

After writing all of this, I’ve come to the conclusion that my initial theory is a flawed. Like many things, it’s not universal. There’s no one “right” answer or perfect framework that applies to all of music. This theory still works on a case-by-case basis, but there’s nuance to every genre, artist, and song, and this broadness makes it hard to view music through such a broad lens.

If anything, a big takeaway is that there’s no one “better” genre, just different fits for different people. With all these possible elements at play, it’s easier to see how someone could gravitate towards one easier genre meanwhile a different person has cut their teeth in a different genre and has a more developed understanding of its intricacies.

And whether you look at it as “a grower” that gets better over time or a “shrinker” that driver you more insane with each listen, there is a point at which you are “forcing it” but (again) that varies from person to person. The only absolute is that there are no absolutes.

The truly compelling part of music is the way that you interact with it. What you bring to the experience and how you interpret the artist’s work. Whether it’s going track-by-track or listening front-to-back, or listening to one single song until you’re sick of it. Music is special because of what we project onto it. The memories we make around it.

It’s obviously incorrect to view all pop music as shallow, just as it’s incorrect to view all rock as deep, or all rap as thuggish. Everything is on a spectrum, and your perspective within the genre, the artist, your life, and the world all come into play when listening.

I don’t think there’s any defined “conclusion” to arrive at, just many different elements to keep track of. These frameworks can help explain why I like A while you like B. The absolute most important thing to take away from this is to keep an open and receptive mind.

I’ve recently come to the realization that my dream job, the one thing I really want to do, is to share things that I love with other people. To spread art, joy, and love in hopes that someone else is affected by these things the same way that I am.

That requires an objective mind, but you still won’t ever like everything. And that’s okay. You shouldn’t have to.

I think sharing things and spreading love is productive for the world.

It’s the most positive impact we can make on the world around us.

It’s spreading beauty.

Both being able to see why someone likes something and being able to share your own experience. It’s the one universal. The human experience. We all have unique perspectives, thoughts, and lives. Sometimes sharing is the only thing we can do.

Art is a bonding agent.

What we add to it is the special part.

Remain open.

Share your love.


Lil Aaron is The Internet's Last Hope

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A bit of a sequel to my recent write-up on the 2017 Soundcloud scene, this post is a markedly more positive look at an artist who is using the same path blazed by trap musicians to create something wholly unique on his own terms.

While the hair-dyed “mumble rap” scene of 2016 paved the way for an unrelenting crop of new artists like XXXtentacion and Lil Pump, it also built a framework that allowed for the emergence of new artists who were able to use the same sound and take it a step further. The anthesis of these aggressive bass-abusing rappers is a long-haired dude named Lil Aaron. Described as one of the music industry’s “best kept (and weirdest) secrets,” Aaron is a 23-year-old rapper from Indiana who grew up with an omnivorous appetite for music. With a diet consisting of equal parts hip-hop and rock, Aaron’s music is the product of two decades of careful study and appreciation. He is the result of unrestrained internet access and becoming musically-conscious in an era where T-Pain and Outkast were as prevalent as Taking Back Sunday and Blink-182.

In 2017, those genre-based barriers are lower than ever, and Lil Aaron has spent the last year building a musical playground in which all sounds are treated equally. He isn’t making the same blown-out trap centered around adrenaline-inducing primordial chants, but he uses many of the same techniques as the Soundcloud rapper greats. From song topics, terms, and cultural idioms, even down to the dyed hair, Aaron takes the traditional signposts of the genre and plays with them until they’re barely recognizable. What emerges is a Das Racist-esque parody that shows immense appreciation for the scene while simultaneously deconstructing the tropes as he’s using them. It’s mercilessly poking fun at the genre in the way that only an insider can, all while making one-of-a-kind music in the process.

103°

I first became aware of Lil Aaron’s existence while browsing the Twitter-sphere on a particularly hot 103° day in Portland. I’d spend the day writing in my backyard, sweating it out and listening to Lana Del Rey in between submitting vaguely-flippant job applications. I’d put in a surprisingly hard days work and figured some mindless Twitter scrolling was a suitable reward.

I stumbled across a video that power user @belatweets2u had retweeted featuring a big white dude with green hair dancing and the caption “im a hot topic.” I’ll admit I was intrigued (and ready to hate it), but I clicked on the video anyway, mainly in an attempt to figure out how this played into my go-to high school clothing shop. When I expanded the video, I heard the unmistakable sounds of Panic! At the Disco’sI Write Sins Not Tragedies” and was taken aback.

I had to look away from the phone and catch my breath just to make sure I was hearing this right. To say I was perplexed would be an understatement. I hadn’t listened to the song in years, but the song’s instantly-recognizable opening notes took me back to middle school instantly. The 2005-era orchestral plucks were accompanied by Aaron’s alternating “ayyy’s” and “yeah’s” in between the song’s quickly-plucked pizzicato strings. His ad-libbed additions were on-beat and, while incongruous, fit in eerily well with the song’s original overwrought emo context. As the song’s eighth measure hit, right as you’re expecting Brendon Urie’s vocals to enter at their familiar spot, a catastrophic bass blast enters the mix accompanied by Aaron’s auto tune-drenched voice singing “I’m a Hot topic, yeah.

I was smitten.

He continued to dance, sing, and ad-lib along with his Disco-infused trap song, and within seconds everything fell into place. It was an instantly-endearing mix of modern trap stylings and middle school nostalgia that melted my heart and made me a fan within the space of a single 37-second Twitter video.

Further Down

From there, I sought out Lil Aaron’s Soundcloud and played his most recent song “Warped Tour” which takes the same approach as “Hot Topic,” this time sampling Paramore’s megahit “Misery Business” for another trap-inspired anthem. Within the song, Aaron toys with a common trap idiom by making a direct comparison between his bands (stacks of money) and the number of bands playing Warped Tour. In the time it’s taken me to write this, he’s since released “Top 8” which samples Fall Out Boy’sSugar We’re Goin Down” and acts as a loving, nostalgic ode to MySpace using the name of the site’s notorious friend-ranking feature as a springboard for wordplay which leads to the line “give me top, aye.”

It’s an incredible mixing of genres, sounds, terminology, and humor that I never would have thought possible given all the time in the world. Most of the tracks follow a similar format: lure the listener into a sense of familiarity with the original sample, throw them a curveball with a leaned-out trap chorus, sandwich a quick verse in the middle, repeat the chorus, then end. It makes for a brief but compelling listen that doesn’t overstay its welcome or wear out the novelty. And as short as these songs are, Aaron has since (perhaps jokingly) promised he’s working on “making his songs even shorter.” Brevity is the soul of wit, and Aaron is crafting a song structure that’s unmistakable and all his own.

You’d think the crossover between decade-old emo pop and modern trap wouldn’t be a very wide Venn diagram, but it turns out Aaron’s audience is surprisingly vast. It seems that many other listeners have experienced similar twists and turns in their journey of music discovery. Aaron is uncovering a built-in audience of fans that share a single touchpoint and cultivating a relationship with them as he continues to add onto it. With songs that routinely get hundreds of thousands of plays on Soundcloud and cosigns from Chief Keef, Slim Jxmmi, Bella Thorne, and even Kylie Jenner, Aaron’s audience is massive and only growing.

I’m glad the internet has allowed for artists like Lil Aaron to flourish. It’s such an audacious combination of genres (one that would have never found success or even life in the traditional music industry), and I’m glad that it exists. The ability for an artist to put something out into the universe and have it find an audience is one of the beautiful benefits of living in 2017.

He doesn’t fit perfectly into a box, but that’s fine, he’s not for everybody, and that’s the upside to our ever-splintering media landscape. In an interview with Pigeons and Planes Aaron addresses freedom:

“That’s what’s cool—with the Internet and where we are with media and technology, you don’t have to be selected by people in power to be successful in the music industry. Anywhere I am right now, I did all by myself.”

It’s absolute, unbridled freedom. The ability to mash two disparate sounds together and see what comes of it. Your audience will find you eventually, sometimes you just have to create and see what happens next. As Aaron revs up to drop his next emo-infused track “IWGFU” I find myself anticipating his every move and anxiously awaiting the inevitable collection of trappy-pop-punk bangers. Here’s to innovation, and a long, weird career. Here’s to Lil Aaron.

Weekly Obsessions | 7/10/17

I listen to a lot of music. Sometimes looking back at my Last.fm or Cymbal and wonder what the fuck kind of music fan I really am. But that’s mainly because I jump from genre to genre so often that I never stay in one place for too long. I’ve been obsessed with a handful of disparate tracks over the past week, and I wanted to take some time to discuss them here. Hopefully, there’s a little something for everybody.

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Snail Mail - “Thinning” | Emo

I saw Snail Mail perform live with Girlpool back in May. I’d never heard of them, but they were middling the show, so they were probably quality, right? To say I was blown away by Snail Mail would be an understatement. I was beyond floored watching this band. The lead singer Lindsey Jordan is a transfixing frontwoman, and I’m amazed at the small collection of excellent songs she’s already created by age of seventeen. “Thinning” is a rumbling emo track that flawlessly captures the lethargy of a warm, lazy summer day in suburbia. It’s a track about the simple pleasure (and displeasure) that comes with wasting time.

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Half Waif - “Night Heat (Audiotree Live Version)” | Synthpop

Half Waif is the synthy spinoff helmed by Pinegrove’s Nandi Rose Plunkett. The outspoken frontwoman tackles issues of relationships, changing moods, and love in this haunting 3-minute track. It’s a song about losing your sense of self in the face of a relationship. Plunkett’s delicate, layered vocals intertwine over careful drum taps, cymbal crashes, and keyboard swells. It’s an enchanting track from someone that has more to say than words will ever allow.

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Phillipa Soo - “Helpless” | Show Tunes

While it’s best experienced in a single sitting as a two and a half hour journey, I’ve recently started listening to individual cuts off Hamilton just to experience flashes of the show’s brilliance in quick, digestible chunks. “Helpless” is a goosebump-inducing track sung from the perspective of Alexander Hamilton’s love interest and soon-to-be-wife Eliza Schuyler. Backed by a chorus of female background singers, this is a love song that recounts the early stages of the historical relationship. It culminates in Alexander asking Philip Schuyler for permission to take his daughter’s hand in marriage. The song explodes in Eliza’s “I do, I do, I do, I do” as the background singers and Hamilton sing different refrains.

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21 Savage - “Thug Life” | Hip-hop

While 21 Savage is usually known for overly-dark street music (or “murder music” as he calls it) “Thug Life” off of his recently-released Issa Album is perhaps the brightest and most summery song in his entire discography music. This shimmering ode to 2Pac explodes over a chopped soul sample that peaks with the song’s chorus “I’m thinking to myself you ain’t gang, nigga, fuck you / Feel like 2Pac, Thug Life, nigga, fuck you.” These lyrics provide quite a contrast between the song’s uplifting beat, but somehow it all comes together beautifully in a song that only 21 could have made.

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Japanese Breakfast - “Road Head” | Indie Rock

While I have a full review of Japanese Breakfast’s sophomore album Soft Sounds from Another Planet coming up soon, I just can’t stop playing the album’s third single “Road Head.” In the self-directed video, Michelle Zauner finds herself in a toxic relationship with an imposing dark figure. The song itself is a dark but lush depiction of sexuality that ends with a spliced samples of a loop-board-interpolated Michelle placed over an absolutely hypnotic groove.

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Vulfpeck - “Cars Too” | Funk

In this Pixar-punned funk song, Vulfpeck finds themselves in their most tripped out and relaxed state yet. It’s an absurdly groovy song, and slower than almost anything else in their repertoire. It’s proof you don’t need to be fast to be funky. In fact, you can slow things down to a snail-like pace and still find room for a bifocal-displacing guitar solo. A choice cut off of a near-perfect debut.

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Julien Baker - “Go Home” | Folk

While she’s been on my radar for a while, I’m embarrassed it’s taken me until 2017 to discover Julien Baker’s Sprained Ankle. It’s a heavy-hitting and heartfelt 30-minute listen in which “Go Home” serves as the album’s stark final track. It’s thought-provoking, deflating, and gorgeous all at the same time. A ballad of pure, raw beauty that escalates without warning as Baker sings about skipping her medication and contemplating suicide. I can’t believe it’s taken me two years to discover this record, but I can’t describe how glad I am now that I have something this beautiful in my life.

Artistic Integrity and Commercial Success | Part 3

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This is the third (and most negative) installment in a series of four posts on the same topic. This was originally intended to be the last, but I wrote more than I expected, and I wanted to end on a more positive note. View the first post here the second one here, and expect one more wrap-up coming soon.

The New Scott

Before I fully dive into Travis Scott, I feel like it’s important to give some personal context. I can’t decide if that’s because I think memories are important, or because I’m retroactively embarrassed at my own fandom given recent developments, but either way, here’s a quick rundown:

As previously discussed, Trav has released some of my favorite hip-hop albums of the past few years. His 2015 debut Rodeo is one of my all-time favorites, and one of the handful of albums released that year that made me “believe” in hip-hop as a genre. That’s a powerful notion. And even if the album has some wack bars, it’s production, aesthetic, and sonic approach are all so impeccable that I’m willing to overlook a handful of goofy lyrics.

As great as Rodeo is, it (and Travis Scott as an entity) are prime examples of style over substance. And don’t get me wrong, there are some legitimately great songs on this album, but as a whole, Rodeo undeniably relies on textures and production to make up for its lyrical shortcomings. I’ve already made it clear that I don’t think lyrics are music’s end all be all (even for hip-hop), but I can totally see how someone approaching this album from a traditional rap mindset could leave Rodeo disappointed if they came in looking for clever writing.

But this is all me preemptively addressing valid criticism. I personally think that every track on Rodeo is great for one reason or another, and my positive memories associated with the album are more powerful than any objectivity I can ever offer up. In fact, I loved Rodeo so much that the next summer I ventured further back into Scott’s discography and found myself spinning his prior release Days Before Rodeo. I listened to the mixtape more times than I ever would have expected, and it ended up becoming my second-most played album of 2016 and currently sits at my 7th most played album of all time on last.fm. So yeah. I like that album quite a bit too.

Many of the same criticisms of Rodeo could also be applied to Days Before, but (again) I’m willing to overlook those shortcomings for the overall experience of the tape. So as I ravenously devoured these two albums I found myself rapidly advancing up the next step of my obsessive fandom staircase. I collected everything Travis-related that I could get my hands on. From tracking his features to obsessively compiling my own B-sides album it was safe to say I was in full-on hype mode.

Now is when crushing reality sets in. I’ve already linked to this reddit comment detailing the history of Travis’ broken promises in the lead-up to his second album, but I think it bears repeating. Delays and false release dates are nothing new for Travis, but this timeline highlights the absurdity of this particular album’s cycle. As someone following Travis very closely at this time, it was disheartening to have nearly weekly promises that ended up broken and eclipsed by yet another revised “announcement” the following week.

Things began to look up in June of 2016 when Travis dropped the Young Thug and Quavo-infused “Pick up The Phone.” Already a known quantity for months at that point, and fraught with last-minute legal troubles, it was a relief simply to have a fresh Travis song. I won’t get too deep into it here, but PUTP was one of my favorite songs last year and more recently has gone on to become my most listened to track of all time on last.fm within a year. It’s a breezy, ad lib-riddled summer banger. The syrupy bass line filled with intermittent 808 taps and distorted steel drums combines into a drugged-out soundscape that serves as the perfect backdrop for the three artists sharing the track.

“Pick up the Phone” felt like a positive sign to me. I couldn’t stop playing it, and it became my summer anthem within a matter of weeks. If this is the type of stuff Travis had in store for us on his next album, then maybe all the delays will have been worth it. And according to Travis, all his singles and loosies up to this point weren’t even on the album, because he wanted to give listeners a ‘fresh experience’ on their first listen. So if “Pick Up The Phone” wasn’t even good enough to make the cut, then I was officially hyped.

Travis followed that single up weeks later with a small feature on G.O.O.D. Music’s “Champions” another summer anthem that celebrates the return of Gucci Mane and showcased a rotating cast of hip-hop’s current stars and up-and-comers. Champions specifically brings to mind memories of my graduation which happened around the time of its release. In fact, my nostalgia for this track is so strong that I’ve even downloaded the version ripped from the radio because the drops evoke waves of nostalgia in me. I still remember sitting underneath Portland’s Moda Center in a cap and gown surrounded by friends and checking my phone in between conversations to see the explicit version of the track had been officially released. This comment thread specifically made me laugh so much that I still have the screencap of it saved in my phone.

But I’m getting horrifically off-topic. All signs were pointing towards a great release as Trav continued to promote his upcoming album. As mentioned above, the lead up to Birds was essentially a weekly string of broken promises and unfulfilled blue balls. And I get that it’s selfish to “expect” an album, but when you repeatedly say ‘my album is coming out in X days’ or “tonight” I’ll start to get pissed after the third or fourth time.

In early August Trav ended up droppings two loosies on his Apple Radio show: “The Hooch” and “Black Mass” they were both cool… but I was glad they were just loosies he was tossing off on his radio show. Weeks later, September 2nd he finally dropped his sophomore album Birds in the Trap Sing Mcknight.

I remember I was on vacation at the time and without a music streaming service. It agonized me that I couldn’t listen to the album until I got home. All I could do was enjoy my vacation *shudders* and read comments online.

They were exceedingly negative.

How could this be? I’d seen this happen before. In some ways I was glad. Whenever the internet mob preemptively lowers my expectations like this, I’d come out the other side enjoying what they were bitching about far more than I would have otherwise (see: Mass Effect 3, and Chance the Rapper’s Coloring Book.) But I saw the bright side. I knew that when I did get back home and sit down to listen to the album, I should lower my expectations. If your expectations are low enough anything can exceed them, right?

Right?

The Problem With Birds

Birds In the Trap feels like drab, dark, and lifeless background music. That’s not to say I don’t like dark albums, there’s a time and place for them… but it just feels so incomplete and half-hearted here. Birds is devoid of life. It is (intentionally?) poorly mixed, lacking of substance, and the album art looks like an edgy Myspace background circa 2006. Look. I’m not saying Rodeo was high art or that it even had anything new to say, but it’s far more substantive than Birds ever tries to be. What Rodeo brought to the table was a metric fuckton of different ideas and sounds that were all produced impeccably. It commands attention and each track sounds different from the last. We ended up with the polar opposite on Birds.

As a person that talks about music, it feels like a cop-out to just link to someone else’s review, but The Needle Drop’s dissection of Birds is a pretty spot-on breakdown of what feels wrong with the album. Going back to the idea of an album’s substance, Birds feels like the album equivalent of an item off the McDonald’s Value Menu. It’s about the lowest of the low (even for fast food) but it still qualifies as “food” on a technical level.

At the risk of making a horrific pivot (or just to take a break from negativity), check out this video about True Detective. If you can’t watch all eleven minutes skip straight to 2:40 and watch the section on Rogue One. I can’t tell if this is a hyper-specific example, a universal one, or just something that I’m trying to crowbar in because I’m in the mood to rewatch True Detective, but this video felt oddly poignant. Specifically, the line “when the plot is motivated by a writer or director’s aesthetic needs instead of character motivation, something just inevitably feels missing.” To me, this describes Birds to a tee.

As mentioned ad nauseam, I do not go to Travis Scott for hyper-lyrical bars, so I didn’t expect that from Birds. What I did expect was thick production, varied textures, and (at the very least) some competent song structure. I ended up receiving very little of anything. It felt like Travis was chasing some aesthetic desire and forwent anything else that made his work interesting previously. And don’t get me wrong, I like some songs off of Birds, but in the year since its release, I’ve realized that it has become symbolic of him not trying.

The single standout from Birds is “Goosebumps” a Kendrick Lamar-collab with a drowsy bloop-filled beat accompanied by one of the most infectious hooks I’ve heard since “Pick up the Phone.” And speaking of “Pick up the Phone” the song ended up on the album. This is after Trav promised that Birds would be “all new material.” After he had already released the song three months prior in June. After it had already been included on Young Thug’s JEFFERY as a bonus track in August. Similarly, the sparkly weekend collab “Wonderful” ended up on Birds as the album’s closer after having already been released as a Soundcloud throwaway at the end of 2015. And that was the album’s closing track.

The whole thing just left a bad taste in my mouth. Alongside these repurposed tracks were songs like “SDP Interlude” that just come off as half-finished, under-developed scraps of songs that Travis just decided to toss onto the album. It was underwhelming in every sense of the word and didn’t clear my already-low expectations. But maybe this was just a sophomore slump. A byproduct of constant touring combined with the monumental task of following up an excellent predecessor.

This is truly my hope, but with each new piece of music emerging from Travis’ camp, I become less and less hopeful in a return to form anytime soon. I’ll dive deeper into my thoughts on Travis Scott’s current output and future in the fourth and final post coming very soon.

Read Part 4 Here

Artistic Integrity and Commercial Success | Part 2

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This is a follow-up to my last post about Drake, Travis Scott, and artistic integrity.

A Mixed Bag

We now find ourselves in the summer of 2017. Almost a year removed from both Drake’s Views and Travis Scott’s Birds in the Trap Sing McKnight. I’ve personally had enough time to fully digest each release, and more importantly to this conversation, I’m beginning to see how these two albums will sit in their respective artist’s discographies. We have just enough distance to see how these two have changed and where they’re heading next.

At the time of writing, Drake has already released a follow-up to Views in the form of a “playlist” titled More Life. Meanwhile, Travis Scott has released a slew of features, loosies, leaks, and other things that sound like a euphemism for shitting your pants. Since Trav’s position is a little more complex (and part of his inevitable multi-month-long lead up to his next album), I’ll start this by diving into Drake and his year since Views.

Personal Views

My primary complaint with Views was that it was just okay. If You’re Reading This made me a fan of Drake the year before, and I was disappointed that his next proper follow-up was so unsatisfying. I liked what Views was going for: a musical journey through the seasons in Toronto… but the album didn’t quite stick the landing. All that concept ended up meaning was that there were three types of songs on the album: R&B, hip-hop, and dancehall.

One of the reasons Drake works so well as an artist is because he walks the line between singer and rapper like no one else. Adding dancehall into the equation threw him off his own game. If You’re Reading This was almost entirely rap (which made it an easy entry point for me) but his older albums tend to walk a much finer line. On Views you just have individual songs that do one of these things (and don’t do it particularly well). “Redemption” is a classic Drake relationship slow jam. “Hype” is a braggadocious turn-up track. “Controlla” is one of Drake’s first forays into his Caribbean island sound. None of these tracks are too offensive on their own, but as an album, it proves to be a jarring jagged listen rather than a compelling journey.

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In addition to this third-wheel genre-hopping love triangle, Views came with some of the corniest lyrics in Drake’s entire career. From Cheesecake Factory namedrops to questionable punchlines, the tiredness of Views has already been covered pretty extensively by the internet at large. If you’d like a good laugh I’d highly recommend checking out Dead End Hip Hop’s discussion of the album (timestamped for maximum enjoyment).

And on top of all this, Views comes in at 81 minutes long, it was loaded with uninspired features, retreads of previous ideas, and Drake even tossed “Hotline Bling” on the end to artificially inflate his numbers. As a result, the whole thing just feels like one big overly-long incongruous jumble of Drake.

More Life, More Everything

In March of 2017, Drake released his next project, a “playlist” titled More Life. Coming in at 22 tracks stretched across 82 minutes, More Life falls victim to some of the same pratfalls as Views, but manages to improve on nearly all fronts.

First off, there’s a discussion to be had here on what the fuck it means to be a “playlist” as opposed to an album. It may just be a cop-out to avoid being criticized in the same way as an album, but perhaps because we have no barometer for it I ended up liking More Life far more than Views.

Viewing it as a playlist actually, lends credence to the different sounds that Drake flirts with. It allows freer experimentation and doesn’t bound the release to any traditional musical box. And I know I just shit on Views for being uneven, but the lack of thematic cohesion actually works in More Life’s favor. It allows Drake to hone his dancehall obsession, experiment with harder beats, dip into grime, and utilize a deeper roster of guest features. In fact, there are some songs on More Life that don’t contain any Drake at all. It’s interesting to pose “no Drake” as a point in favor of a Drake release, but I suppose that’s just another side effect of being a playlist.

Unlike Views, More Life is largely segmented by genre but allows each “sound” to exist compartmentalized in its own little section. The album opens with “Free Smoke” a hard-hitting rap intro which immediately bleeds into “No Long Talk” a UK-influenced club banger. From there the album throws you an immediate curve ball with the dancey “Passionfruit” which officially serves as the introduction to the Dancehall section of the album.

The dancehall stretch of songs peaks with “Blem” easily Drake’s best dancehall track, and one of my new personal favorites. “Blem” leads directly into “4422,” a Sampha solo track that breaks up the Drake monotony, transitions perfectly to a surprise Lil Wayne interlude and then melts into “Gyalchester” one of Drake’s best pump-up songs of all time.

“Gyalchester” is followed by a slew of traditional rap tracks with features from the likes of Travis Scott, Skepta, and Young Thug. From there “Nothings Into Somethings” marks the album’s pivot into the albums R&B section. Finally, the album’s final handful of tracks shuffle through a little bit of each sound in Drake’s repertoire.

All of this leads to the final track in the playlist “Do Not Disturb” a pensive Snoh Aalegra-sampling track that finds Drake reflecting on his life since the release of Views. In one of the songs more telling lines Drake explicitly talks about where he was mentally while making his last album 

Yeah, ducked a lot of spiteful moves / I was an angry youth when I was writin’ Views / Saw a side of myself that I just never knew

In addition to name-dropping the title of the album, it’s also tradition for the last Drake song tends to be one of the most reflective on each record. While that usually means self-aggrandizing and reflecting on his own accomplishments, the line above stuck out like a sore thumb to me upon first listen. It shows that a surprising amount of development and growth has happened in the past year, and it’s interesting to see Drake reflect negatively on an album he’d released less than a year ago. It also spoke to people like me (or Drake fans in general) who felt let down by Views.

This line combined with an equally self-aware voicemail from his Mom on “Can’t Have Everything” have completely quelled my fears of another artistically-regressive Drake album. That said, there’s still plenty wrong with Drake. From writer’s camps to being a culture vulture, to losing his soul, there’s still lots to criticize. Separate the art from the artist and all that.  

I guess it’s apparent I like More Life quite a bit. The album is as long as Views, but manages to handle everything it does better. From the lack of dumb-smart punchlines to a more varied (but organized) listen, I think releasing a “playlist” freed Drake up to experiment more which is exactly what Views was lacking.

I’m mainly happy that he got out of this apparent rut, and doesn’t seem to be compromising his artistic vision to chase a sound that will make him money. At this point, he’s one of pop’s biggest stars, and people will listen to anything he puts out, so maybe this is all a moot point, but at the very least he’s trying out new things and not chasing money. He’s essentially too big to fail, so when the money chases you there’s really no need to get validation through numbers.

If releasing a playlist frees you up to more artistic experimentation then it’s better for Drake, the listener, and the culture. If breaking out of traditional marketing cycles and release dates gives you more mental energy then go for it. Drake obviously saw Views for what it was: a flawed album. You can criticize Drake for a lot of things, but you have to admit that this level of self-awareness and reflection is pretty rare for someone as big as him. I appreciate the fact that music’s biggest star can still take risks, even when there’s an easier path that already exists. 

Read Part 3 Here