On Running Times: The Importance of Album Length

a0939345291_10.jpg

Perhaps unsurprisingly, one of my favorite parts of meeting new people is learning what kind of music they’re into. Usually, I’ll wait for it to come up in conversation naturally (so as not to overwhelm them with the firehose-like pressure of my own nerdiness), but it’s still something I look forward to whenever I’m getting to know someone. Not only is music one of the few things I feel confident in talking about endlessly, but it’s also a fantastic way to learn about who someone is as a person. Sometimes you meet someone who isn’t “into music,” and it’s fun because you get to slowly immerse them in your favorite records and reveal a part of yourself to them. Sometimes you meet someone for the first time and you both share a love for so many bands that it’s almost eerie. Those latter cases are fun just because you just get to geek out about cringy high school music that was somehow omnipresent enough for both parties to have separate nostalgia for it. 

Those weird cases of shared musical backgrounds are so rewarding because it feels like some cosmic affirmation of my (mostly questionable) high school music choices. I made a friend like this in early 2019 who shared a nearly-identical background with me of pop-punk, hardcore, and emo. We were kind of at different points in that triangle of genres, but he got me deeper into pop-punk, I got him deeper into emo, and it was a rewarding friendship from that perspective. 

At some point after a few weeks of knowing each other, my friend asked me what my favorite album of 2018 was, and I started going on about Fiddlehead’s Springtime and Blind. I talked about the hard-hitting Title Fight-esque delivery, the guilt-ridden emotional lyricism, and the well-placed world-building interludes. I tied a bow on (what I thought was) a compelling argument in favor of the record by emphasizing its running time of just 24 minutes. My friend paused for a second, thought to himself, then replied with “man, you really love talking about album lengths.” I was taken aback. 

Here I thought I’d made a passionate argument for this album that I adored, and my friend just pointed out how often I bring up running times. But then I thought about it, and he was right. I realized over the course of knowing each other for just a few weeks I’d used that as a selling point in favor of an album more than once. More than that, it also shocked me that the length of an album wasn’t something he particularly cared about. 

Earlier this year, I was listening to the new Beach Bunny record and (half) jokingly tweeted that “any LP that's less than 26 minutes is an automatic 9/10 in my mind.” That’s obviously a slight exaggeration, but I do think that shorter albums are generally better and harder to pull off than longer ones. While I realize the running time of a record may seem like an esoteric piece of trivia, I believe it’s actually a vital component of what makes an album good. Sure, I love long-winded double albums, 20-minute songs, and concept albums as much as the next guy, but by and large most of my favorite records, especially recently, are ones that tend to be leaner and more economical with their time. Hell, my favorite album of last year was a 6-track EP, so this post is a long time coming. Truthfully I think shorter records are harder to make and therefore are not the norm. I also think they can be stronger, more creative, and more impactful than a “traditional”-length album for many reasons.

a3458975711_10.jpg

In my mind, an album’s running time is as essential as it’s tracklist or sequencing. Many artists don’t take those things into consideration, but the ones that do often end up crafting a more compelling piece of art. The new Ratboys album is a perfect example of a masterfully-sequenced record; each side opens with a fast-paced single, side one closes with a banger, and the back half of the album works up to a beautifully meditative title track made all the more poignant by the flow of the songs that come before it. Part of what makes Printer’s Devil great is, yes, the songs themselves, but also how the band decided to order those songs and walk the listener through them. You could take those same 11 tracks, rearrange them, and the album would be flat-out worse. 

When an artist releases an album, generally, it has a point. The musician sets out to capture a feeling, depict a time in their life, or make a statement on something in the world. If you can get your point across in less time, that only makes your message all the more compelling. One of the first times I consciously began to think about album running times was when Japanese Breakfast released Psychompmp back in 2016. Admittedly enamored with the (now) infamous long-form indieheads shitpost about the album, I went into the record with almost-non-existent expectations and came out the other side 25-minutes later blown away. 

Essentially a concept album about her mother’s death, Michelle Zauner set out to capture her grief, experiences, and feelings that surrounded this major event in her life. The album opens poppy enough with the mystifying “In Heaven,” the soaring “Rugged Country,” and the immensely danceable “Everybody Wants to Love You.” Things take a turn halfway through where the titular “Psychopomp” stops the listener in their tracks with a spacy instrumental containing a voicemail of Michelle’s mom. From there, “Jane Cum” bowls the listener over with a wordless explosion of grief, pain, and sharp feelings. Not only is “Jane Cum” one of the most authentic expressions of loss ever captured in music, but it’s made stronger thanks to the songs that surround it. The record is so well-paced, and it’s conscious build-up to that pivotal moment of loss makes the feelings Michelle’s depicting all the more raw and impactful. After that heaviness “Heft,” “Moon on the Bath,” and “Triple 7” act as a sort of post-script to death that sends the listener off on a (slightly) more hopeful note, though not by much. The fact that Michelle was able to fit all of those feelings into an album that’s shorter than most episodes of TV is nothing short of spectacular.

One of the reasons I love music is because it’s the only medium with the ability to make such a compelling depiction in such a short amount of time. TV shows and movies are great, but at best they take 2 hours to create a similar effect. I suppose you could make the argument that shorter-form art house movies broach a similar level of impact, but even then the two mediums don’t exist in the same quantities. There’s a more compelling narrative in the four and a half minutes of “Born to Run” than there was in whatever new teen drama Netflix shat out this weekend. There’s no comparison.

monitor-cover-1583604812.jpg

This feels like a good place to say that I’m not against long albums, one of my favorite records of all time is The Monitor by Titus Andronicus; a 65-minute punk epic that’s loaded with 8-minute songs and capped off by a blistering 14-minute coda. The same thing goes for Sufjan’s Michigan, and Kendrick Lamar’s To Pimp A Butterfly, sure I’m cherry-picking some of the greatest albums of all time, but they’re all examples of artists using their hour-plus running times to craft a compelling story that could not have been told any other way. Those records are still economical in that sense, it’s just that they take a little bit longer to arrive at their final conclusion.

On the opposite end of the cultural spectrum, you have records like Migos’ Culture II, which is admittedly a bloated 24-track 2-hour mess, but it’s a bloated mess I don’t have a problem with because it’s just a glorified playlist that you put on while doing anything else. Drake literally did this when he released More Life, a mixtape that he marketed as a “playlist.” That’s code for “don’t think about this too much and just give me 22 streams.” I’ll admit I like More Life alright, but then you see the same thing happening on Scorpion, which is 90 minutes of some of the blandest, most mind-numbing, lobotomy-inducing hip-hop that I’ve ever heard in one place. That album just feels like Drake gaming the streaming system to get as many plays as possible while offering nothing of artistic substance. 

a1561992622_10.jpg

Another thing worth bringing up here is the history of the physical album. The fact that records used to be based solely on two 23-minute sides of a vinyl record meant that 40-ish minutes became the default. Then once CDs became prominent enough, their 80-minute capacity meant that hour-length albums could become the norm. Once iTunes, Pandora, and digital music paved the way for streaming services an album could be literally anything. Artists are no longer restricted by the realities of a physical format, and that’s a good thing.

I know there are plenty of people out there who just listen to an album, click the “heart” button on their favorite songs, and then craft their daily music experience around a playlist of those cherry-picked favorites. That’s fine, but I believe that the album format is still a viable medium and an essential piece of the music creation process. I feel that “The Album” is the barometer under which all music should be measured. You can have a couple of great tracks, but if the rest of the songs surrounding it don’t measure up, then you don’t have a great album. That’s part of the problem with albums like Scorpion where you have a few objectively fire songs like “Nonstop” and “Nice For What” surrounded by utter nonsense like “Ratchet Happy Birthday.” Truth be told, I can’t even name any of the other “bad” songs on that album because there’s so much fat that record that it all blurs into one incoherent mess of sleepy pop-rap. It makes me like the entire thing less, and therein lies the problem. 

Meanwhile, take a look a the new Beach Bunny album; a 9 track 25-minute debut that ranges from catchy sing-along love songs, confessional tales of heartbreak, and masterful builds of unrequited love. Truth be told, Honeymoon is not really making any grand artistic statement on love and relationships, but it set out to offer a collection of saccharin poppy love songs, and it did just that. It didn’t need an hour, it didn’t need interludes, it’s just nine tight tracks of well-written indie-pop and that alone elevates it above other albums of its ilk.


The minute an album has worn on long enough for you to check the tracklist to see how much is left, then the artist has failed. Every preceding song may be great, but the longer an album is, the more chances there are for lulls like that. The shorter a record is, the less room there is for error.

I’m not saying artists should limit themselves; musicians should take as much time as they need to craft their work and get their point across, it’s just that the less time they manage to do it in, the more impactful the message feels. Much like you’re probably reading this, 1900 words deep and wondering when it will end. 

The “album” is a fluid concept in 2020, more fluid than it’s ever been in fact. There are artists breaking barriers every day, and album length is only one small piece of that. It just feels notable to me when an artist manages to create something so compelling and get it across in such a short amount of time. After all, if you love it and want more, you can always just start it all over again from the top.

The 2019 Diamond Platters: Swim Into The Sound’s Ancillary End of the Year Awards

00C header smaller.png

Between end of the year awards that start in November and (this year) decade retrospectives that started coming out as early as October, I’m sure you’re as tired of listicle countdowns as I am. That’s why I created The Diamond Platters; the extravagant, opulent, and hyper-exclusive end of the year list designed for people who are sick and tired of end of the year lists.

The Diamond Platters are designed around categories that you won’t see on your average clickbait music review site. You’ll find no “album of the year,” and no high-minded retrospective attempting to weave these songs into some forced narrative of what this year “represented.” No, these are awards designed to highlight music, people, and events that made this year feel special. What follows may not fit into a website’s typical “Best of 2019” list, but still felt important and worth celebrating nonetheless. 


Best Cover Song

01 skatune.jpg

Winner: Skatune Network - Everything
For the last three years, Jeremy Hunter (aka Skatune Network) has been creating some of the best and most consistent covers on the internet. They’re niche in the sense that every cover is ska, but for me, that merely adds an additional layer of charm. The fact that Hunter plays every instrument makes each video a feat of musicality that’s nothing short of wondrous to behold. Whether it’s Billie Eilish, Blink 182, Pokemon, or half of the Counter Intuitive Records roster, Hunter has a knack for making anything and everything sound wonderful and skank-able.

Runner-up: Denzel Curry “Bulls On Parade”
The magic of a cover song is taking something that belongs to someone else and making it feel wholly your own. Rage Against The Machine had a distinct (and hard to copy) sound, but for his cover of “Bulls On Parade,” Denzel Curry took that famous RATM energy and infused it with his own, resulting in a one-of-a-kind performance primed to become a staple of your gym playlist.

 

Best Album Art of the Year

Winner: Flume - Hi This Is Flume
Album art used to have one job: catch your eye on the shelf of a record store with the hopes of leading to a purchase. Its secondary job was to give potential listeners a visual representation of what the music directly behind it sounded like. Now that every song is one click away, artists have far more flexibility to make album art that fulfills that second bullet point, and this year no one did it better than Flume. The cover to his surprise-released mixtape is not only eye-catching, but it also does a fantastic job of encapsulating the vibrant, violent, and often-clashing elements of his particular version of electronic bombast. Additionally, the way the car was featured in music videos and Spotify visualizers only lent further depth and accuracy to the album cover.

Runner-up: Sleater-Kinney - The Center Won’t Hold
Lineup turmoil and a few mediocre songs aside, the cover to Sleater Kinney’s ninth studio album is a beautiful black-and-white optical illusion, collaging together every member’s face into a mishmash of lips, bangs, and winged eyeliner. It’s an arresting image that also manages to tackle the album’s central theme of being a middle-aged woman in music.

 

Best Music Video

Winner: FKA Twigs “Cellophane”
When the video for FKA Twigs’ “Cellophane” dropped, you could distinctly feel waves of ‘what the fuck’ reverberating throughout the internet. First off, it’s quite ballsy to release the closing track for your upcoming album nearly six months before its release, but as this video proves, FKA Twigs is a mastermind operating on a level higher than us mere mortals are capable of understanding. Aside from the notable way in which this track rolled out, the video itself is a beautiful and breathtaking meditation split into two main acts. “Cellophane” opens with FKA Twigs embracing her newest passion, pole dancing, in a routine that’s equal parts beautiful and athletic. From there, the video flies into a CGI-fueled acid trip as Twigs ascends into the sky, comes face to face with a robotic version of herself, then comes crashing back to earth in a coat of blood-red paint. This video is unlike anything I’ve ever seen this year, and all we can do is take it in and thank FKA Twigs for being herself. 

Runner-up: The Menzingers “America (You’re Freaking Me Out)”
Much like their music, the lead single off Menzingers’ Hello Exile is at once comedic, self-deprecating, socially-conscious, and pissed-off. Plus, the fact that the music video was filmed in Portland (a fact that I up on based off a strip club in one shot) means that it’s near and dear to my heart. 

 

Best Album From 2018 That I Missed

04 charmer.jpg

Winner: Charmer - Charmer
While I technically listened to Charmer’s self-titled album two times in December of 2018, within the space of a year, Charmer has climbed the charts to become my second most-listened-to album of all time on last.fm. I spent the better part of 2019 listening to the album at least once a day, usually on my way to work, and it single-handedly made my mornings bearable. I’ve seen the group live three times, including a front-to-back playthrough of this very album, and I was there singing along with every word. I can’t quite explain why this record resonates with me so hard, but I imagine it’s a little bit of everything. There’s impeccable emo guitarwork, powerful drumming, and choruses that get stuck in your head faster than you even realize. All of this swirled together into an album that I simply can’t get enough of. I may have arrived at Charmer late, but now I’m glad it’s become a part of my life. 

Runner-up: Guitar Fight From Fooly Cooly - Alpha, Omega, Murphy
Much like Origami Angel, Guitar Fight From Fooly Cooly takes fast-tapping emo and infuse it with nerdom, pop-culture references, and a hearty helping of sincerity. Clocking in at a mere 17 minutes, Alpha, Omega, Murphy is a packed little EP that merely represents the first step of a band riffing their way onto a larger stage as promising up-and-coming members of the 5th wave of emo.

 

Best Soundtrack of the Year

05 euphoria.jpg

Winner: Labrinth - Euphoria (Original Score from the HBO Series)
Not only was Euphoria one of the best shows on TV this year, but it also addressed addiction, anxiety, and sexuality with more honesty than anything else on the air. One of the best unsung parts of Euphoria is Labrinth’s excellent Drake-produced score. Whether it was soundtracking a neon-lit high school party or a ten-minute conflict set at the state fair, Labrinth always seemed to know what the mood called for. The result was a soundtrack that perfectly mirrored the emotions poured out on-screen. On top of that, the album is eclectic, containing a range of genres from bumping hip-hop, soaring orchestras, and even some radio-ready pop hits. There’s a little bit of everything in the Euphoria score, and that only ended up elevating what was already one of the best shows of 2019.

Runner-up: Bobby Krlic - Midsommar (Original Score)
Much like Hereditary before it, the soundtrack to Ari Aster’s second feature-length film helps magnify the horror and accentuate the skin-crawling twists. As great at the movie is, it wouldn’t have been half as unsettling without Bobby Krlic’s excellent score lurking menacingly beneath every moment. 

 

Best Promo

06 pdaddy.jpeg

Winner: Prince Daddy & The Hyena “Love Of My Life: Chasing Gold”
Advertising is hard. For bands, it’s a necessary evil to promote their new music. For brands, it’s their bread and butter. Usually any sort of corporate-fueled musical crossover is cheesy as hell, but when Taco Bell asked Prince Daddy & The Hyena to cover a song from their recent biopic-skewering campaign the group jumped at the opportunity (because what emo band doesn’t like Taco Bell?) The result was definitively awesome, true to the band’s style, and hopefully got them a few free Crunchwrap Supremes out of the deal. Really, it’s a win for both parties, with the end result being advertising done right. 

Runner-up: Punk Goes website redesign
The Punk Goes series has always been a stronghold of nostalgia. Sometimes it’s nostalgia for the songs being covered, and sometimes it’s nostalgia for the bands from the listener’s childhood who have resorted to covering an outdated pop song. This year, Punk Goes decided to lean into this aesthetic, completely redesigning their homepage to resemble peak-era MySpace (friends list and all) to promote their third iteration of Punk Goes Acoustic.

 

Most stank-face inducing song of the year

07 rico.jpg

Winner: Rico Nasty & Kenny Beats “Cold”
The opening track to Rico Nasty’s aptly-named Anger Management is a blistering two-and-a-half-minute takedown of haters and dickriders alike. Backed by a disgustingly-hard Kenny Beats instrumental, the song hits like a ton of bricks. Pair that beat with Rico Nasty’s fast-paced in-your-face rapping, throw in a few screamed ad-libs for good measure, and you got yourself a 100% USDA Certified banger.

Runner-up: Danny Brown “Savage Nomad”
My face every time I hear the opening lines to this song.

 

What the fuck is this outro????

08 gecs.jpg

Winner: 100 gecs “745 Sticky”
I entered 100 gecs’ debut album an innocent man. What I heard when I clicked play on “745 Sticky” was a whir of electronics followed by a barrage of autotuned Lil Aaron-esque raps and Brockhampton-like croons. The chorus hit hard, and the instrumental shook my fragile bluetooth speakers, but the pièce de résistance came at the end where a spike of 8-bit distortion makes way for a hyped-up group chant set to a bubblegum pop beat followed by a dubstep drop punctuated by screams, dog barks, screeching tires, and other stock sound effects. By the time the first song ended I was breathless, shaken, and my speaker had literally rattled off the table that it was sitting on. I felt both confused and seen. Like someone took my Spotify account, highschool music library, and favorite Instagram meme account, then blended them together in GarageBand. Suddenly everything made sense. 

Runner-up: Charli XCX “Click”
Someone on the /r/popheads subreddit said it best: “Had to turn down the volume during Click's outro due to feeling like my eardrums were about to blow up and lose a significant portion of my hearing. 10/10”

 

Hardest Working Person In DIY

09a lex.jpeg

Winner: Lex Atchison of Chatterbot Records
There’s something innately admirable about the DIY hustle. Maybe it’s the fact that no one makes money doing this, and there’s very little clout to be had. That means almost everyone involved in the scene is doing this from a place of love. That means they’re spending all this time and energy for the sole purpose of sharing art they love with the world. In 2019, no one did that better than Lex from Chatterbot Records. This year Lex helped artists release dozens of albums, EPs, and singles. She directed and edited music videos, joined bands on tour, produced dozens of merch items, and launched an ARG album announcement. If that sounds like a fulltime job you’re right. Sometimes DIY takes precedence over a sound sleep schedule.

Runner-up: Alex Martin of Short Fictions, Soft Toss, and You've Got a Friend in Pennsylvania Booking
After helming one of the most slept-upon emo projects of last year, Pittsburg-based Alex Martin showed no signs of slowing down in 2019. This year they booked more than 45 tours for dozens of bands through You've Got a Friend in Pennsylvania Booking, and anyone that’s even so much as touched a tour Google Sheet knows what an undertaking it is. Aside from insane amounts of booking this year, Martin also formed a new band called Soft Toss, and just this month released an absolute heater of an emo album with Short Fictions. The fact that Martin did all of this alongside school and a “real” job seems borderline-impossible to me, but the more I think about it, the odds that they have access to some sort of time travel seems increasingly likely to me. 

 

2019 Time Capsule

Winner - Lil Nas X “Old Town Road - Remix” Video
The animated music video for the third remix of “Old Town Road” almost has almost too much 2019 in it. Aside from being the biggest song of the year, this video contains Lil Nas X, Billy Ray Cyrus, Young Thug, The Yodeling Kid, Thanos, Area 51, and Keanu Reeves Naruto running all in under three minutes. This video represents everything 2019 was about, and I love it

Runner-up: SZA, The Weeknd, Travis Scott “Power Is Power”
Unlike the wholesome goofiness contained in the “Old Town Road” music video, “Power is Power” is emblematic of 2019 for all the wrong reasons. Here we have a shallow music video, soulless verses, and lifeless instrumental that ends up feeling like a blatant cash grab in an attempt to pick a Black Panther-esque hit off the bones of a dying TV show. Yuck.

 

Too Iconic For This World: Most Breathtaking IG Feed

10b sim.jpeg

Winner: Sim Morales of Insignificant Other
Some people simply light up your timeline and provide you with an ever-renewing sense of warm fuzzies with each post. Sim Morales of Insignificant Other is one of those people. Aside from putting out one of the best power-pop records of the year, Sim’s Instagram feed is filled to the brim with killer looks and unforgettable fits. They are a DIY Fashion icon, plain and simple.

Runner-up: Aubree Roe of The Weak Days, Get Tuff, Safe Face, and Jetty Bones
Much like Sim, Aubree Roe (better known as RB) is a constant source of glammy makeup pics that make me feel simultaneously impressed and like one of those memes where people are surrounded by heart emojis.

 

Most Unexpected Celebrity Appearance

11 strange.jpg

Winner: Strange Magic x Gilbert Gottfried
I don’t know what Mr. Gottfried’s going rate is, but the decision to include him throughout Strange Magic’s blistering 14-minute punk album was nothing short of a masterstroke. First introducing the listener to the record, then quickly moving on to heckling the group as the tracks wear on, Gilbert Gottfried’s presence only elevates an already-fantastic release. 

Runner-up: Mr. Moseby x Surely Temple
When you’re a band, getting people to listen to your album is hard. When you’re Mr. Moseby from The Suite Life of Zack and Cody and The Suite Life on Deck, getting people to listen to your album is easy. Truly a genius marketing play by Surely Temple. Plus, it helps that their EP is pretty great (seriously, “enough.” is one of the most slept-on emo songs of the year). 

 

I Hope Someone Fights Me Right Now

Winner: Kublai Khan TX
I’m generally a pretty happy dude, but sometimes you just need to blow off some steam, and Kublai Khan TX has the riffs, lyrics, and attitude to soundtrack your next fight. Shit hits like a steamroller.

Runner-up: Gulch
I feel like this video explains the energy of Gulch pretty well.

 

Don’t @ Me: Best Social Media Presence

13 eric.jpg

Winner: Eric Egan of Heart Attack Man
If you follow pop-punk twitter at all, then the phrase “Good morning everyone it’s Eric from Heart Attack Man” is probably all-too-familiar. From daily morning selfies with his coffee and Tik-Tok-ready memes to racking up a nearly $100K bid for a beanie on eBay, Eric has proven adept at garnering attention for both himself and his music through consistent and unrelenting shitposting. While most of it is positive (who doesn’t daily coffee-clad selfies from their favorite frontman?), a recent light-hearted beef with Hot Mulligan over the band’s un-verified twitter status brought even more eyes to the group, further solidifying them as the meme-generating centrifuge of pop-punk twitter.

Runner-up: Chris Farren of Chris Farren
Turning yourself into a meme is a risky gambit. However, turning yourself into a promotional tool for your music seems to have worked for Polyvinyl’s Chris Farren. In between writing his own music, designing his own merch, and putting on his own one-man live shows, Farren has been a consistent bright spot on my social media timeline throughout the year.

 

Best Single of the Year

14 tadpole.jpg

Winner: Stars Hollow “Tadpole”
Some bands only put out one song this year, and Stars Hollow might have put out the best. As they shitposted on twitter earlier in the year: “Broke: Stars Hollow only released a single this year. Woke: Stars Hollow released a one song album this year.” They may be joking, but “Tadpole” genuinely comes off as a fully-realized entity that stands on its own more than some full-length albums I’ve listened to this year. Almost a postscript to their 2018 EP Happy Again, “Tadpole” is a continuation of the band’s fresh take on midwest emo. In the band’s own words, “It’s about how I want to be young forever and how I’m anxious that people want me to grow up.” It’s tappy, it’s screamy, it’s really fucking good. 

Runner-up: American Spirits “Retrograde”
This year Bowling Green mainstays American Spirits broke up, played a packed farewell show, and put out two of the best songs of their career. “Retrograde” is merely one half of the one-two-punch along with the cleverly-named “Error 404: Band Not Found.” While these may have been the band’s last songs, there’s also something to be said for going out on top. Plus, the newly-formed Soft Toss and half kidding share many of the same members, so hopefully this won’t be the last we’ve heard from these boys.

 

Most Goosebump-inducing Moment of the Year

Winner: Bring Me The Horizon “Ludens”
Bring Me The Horizon have transitioned from deathcore to metalcore to metal to rock so gradually I almost wouldn’t have noticed… if it weren’t for fans constantly complaining about it. While I don’t mind the musical pivot, it’s always fun when the band dips back into their hardcore roots whether it’s concert medleys or screams ironically directed at those fan criticisms. Needless to say, when I heard the tight-as-shit breakdown on the Death Stranding one-off “Ludens,” I lost my mind. More specifically, I got full-body goosebumps and my eyes began to water. It’s a flash of old school BMTH that made me feel like I was right back in high school again, even if it was just for 45 seconds. 

Runner-up: Summerbruise “Fricked”
Well I only get this way after a rough day or if I’m drunk… Well, every day is rough and I’m always DRUUUUUUUUUNK.”

 

Most Unorthodox (But Noteworthy) Album Rollout

16 i,i.png

Winner: Bon Iver - i,i
Justin Vernon is an enigma. He puts out albums when he feels like it, and this year’s i,i was no different. Preceded by a bizarre trailer, the album released in-full almost a month before it’s announced date, but that’s not even the weird part. Vernon & Co. decided to upload the album to streaming services one song at a time. Releasing one song each hour, it gave the album drop a notably more communal feel. Instead of rushing through the first listen, Bon Iver gave fans something new to talk about each hour before finally piecing the record together as a whole. 

Runner-up: Lucy Dacus - 2019
Coming off releasing one of the best albums of 2018, Lucy Dacus kept busy this year by putting out a song every month or two. First it was a Spanish cover song, then a song for mother’s day, and finally culminating with a Christmas song, and capped off with an absolutely fantastic original track. Then she was kind enough to wrap up all these singles in a nice little EP for fans. Once again, it’s interesting to see an artist eschewing a traditional “album drop” and opting for one-off loosies every now and then. The difference here is that these weren’t just singles because, in the end, they were all collected in one place for easy listening. This kept Lucy Dacus top of mind throughout the year, and I probably ended up revisiting Historian even more because of it. 

 

Best Concert Video

 
 

Winner: Macseal performing “Next To You” live at East Coast Customs
Live music is inherently hard to translate to any other medium. Sure, you can snap a picture or take a video of a band, but rarely do those snippets capture the energy felt in the room as the songs were unfolding live… Yet this video of Macseal is some of the most contagious energy I’ve seen all year. 

Runner-up: Dogleg performing “Calling Collect” live at Fauxchella III
As I mentioned in my profile on them earlier this year, this video was taken during the performance that single-handedly turned me into a Dogleg fan. It was aggressive, thrashy, and lead guitarist Alex Stoitsiadis capped it all off with a goddamn handstand. After making the rounds on DIY twitter, this video has since been a centerpiece in the band’s Pitchfork Best New Track, hopefully converting thousands more to Dogleg fans. 

 

Best Headline of the year

17 sandy.jpg

Winner: Alex G clarifies he is not Beto O'Rourke, did not piss himself.
Midway through the summer at the preliminary height of the democratic debates, some right-wing nutjob posted a picture of who they thought was Texas senator Beto O’Rourke pissing himself (because I guess that’s the best they can do to bring down Democratic candidates). It turns out the blurry photo was not Beto O'Rourke, in fact, it happened to be indie-folk musician (Sandy) Alex G, who had just released his brilliant album House of Sugar not even one week prior. In a bizarre turn of events that only 2019 can string together, all of this came to light within the space of 24 hours and became the talk of indie water coolers the nation over. What a goofy timeline. 

Runner-up: Celine Dion begs Drake NOT to get a tattoo of her face. Offers to go out with him, do a song together, and hang out with his mother in order to avoid him getting a tattoo of her face.
This headline is runner-up only because this was paraphrased via the /r/hiphopheads subreddit, but still worth mentioning here because it’s an emotional rollercoaster of a sentence.

 

Porch Beer Album of the Year

18 berries.jpg

Winner: The Berries - Berryland
To be a “Porch Beer” album, you need a few things. Number one: jangly guitars. Number two: a laid-back rhythm section. Number three: a relaxed vocal delivery that pairs perfectly with a warm summer night and a cold beer. All of these elements are found on Berryland in spades. It’s simply a pleasant record; laid-back indie with a twinge of country that makes for a perfect listen on warm summer’s night.

Runner-up: (Sandy) Alex G - House of Sugar
More fitting for the time of the night when you stand up six PBRs deep and the porch starts spinning, Alex G’s House of Sugar is a jaunty indie record that’s occasionally glitchy, jazzy, wandering, and wonderous.

 

Best Sample of the Year

19 knocked.jpg

Winner: Knocked Loose “In The Walls”
The Kojima-helmed PT may have died in development hell, but luckily “In The Walls” makes use of one of the game’s eerie world-building radio broadcasts so that we may never forget. 

Runner-up: 2 Chainz “I Said Me”
I guess this is a good a place as any to admit that The Sound of Music is my favorite movie of all time. Needless to say, when I heard 2 Chainz's “I Said Me” sampling Rodgers and Hammerstein’s “My Favorite Things,” I geeked out more than I probably should have while listening to hip-hop about drug dealing and drive-bys. 

 

Greatest Addition to the Christmas Canon

20 tree farm.jpg

Winner: Taylor Swift “Christmas Tree Farm”
While she had already made a fabulous contribution to the Christmas Cannon back in 2008, a lot has happened to Taylor Swift in the past eleven years. “Christmas Tree Farm” is a nostalgic original Christmas song that shines with the polish and primp of a 2019 Taylor Swift coming off her sugary-sweet Lover. It swells with a mix of orchestral flourishes, sleigh bells, and harmonized background vocals as Swift waxes poetic about the ideal holiday season that lives in her heart. It’s lovely, cinnamony, and smile-inducing, just like the holidays. 

Runner-up: Phoebe Bridgers “7 O’Clock News / Silent Night”
Now three years deep, it’s officially safe to call Phoebe Bridgers’ Christmas songs a tradition. Following up 2017’s “Have Yourself a Merry Little Christmas” and 2018’s “Christmas Song,” this newest addition to the dour Bridgers Christmas catalog finds her assembling a Mount Rushmore of indie. Enlisting Fiona Apple and The National’s Matt Berninger, the three craft an updated cover of Simon & Garfunkel’s “7 O’Clock News / Silent Night,” which Bridgers dedicated to “everyone whose family has been literally or figuratively torn apart by Donald Trump. And to my racist, xenophobic, misogynistic, hypocritical family members, fuck you.” 

 

Reissue of the Year

21 abbey.jpeg

Winner: The Beatles - Abbey Road (Super Deluxe Edition)
Abbey Road is my all-time favorite Beatles album, and that makes this year’s reissue even more exciting. Featuring a full-album remix and over 20 tracks of demos and alternate takes, the Super Deluxe Edition of Abbey Road only gives me more reasons to return to one of the greatest classic rock albums of all time. 

Runner-up: The Rolling Stones - Let It Bleed (Deluxe)
This year I discovered that my favorite Beatles album (Abbey Road) and my favorite Rolling Stones album (Let It Bleed) both came out in the same year. Mind-blowing timelines aside, that means that two of my favorite albums both got 50th-anniversary reissues this year. While the deluxe edition of Let It Bleed came with fewer bonus goodies than Abbey Road, hearing my favorite Stones album remastered was a beautiful experience to behold. 

 

Most Slept-upon Release of the Year

22 with time.jpg

Winner: Virginity - With Time
I’ll admit I first checked out Virginity only because of their name, but With Time is so great that they don’t even need a gimmick. Clocking in at a whirlwind 25 minutes, With Time is a punchy, clever, and self-deprecating bout of pop-punky emo most reminiscent of Jeff Rosenstock. I don’t care how many streams the album has on Spotify or how many followers the band has on twitter, whatever it is, it’s not enough.

Winner-up: He Was An Artist, She Was A Carpenter - I'll Never Be As Happy As I Was Last Summer
Self-branded as “zoomer emo,” He Was An Artist, She Was A Carpenter is a band that just happens to tick all of my hyper-specific boxes. Clever song titles? Check. Obscure pop-culture samples? Check. Catchy, twinkly, and nostalgic emo? Triple-check. I'll Never Be As Happy As I Was Last Summer is already a fantastic emo album, but it also happens to be the single most promising release I’ve heard all year. Now’s the time to get up on this band before they’re the next big thing in DIY.

 

That’s Why You Don’t Publish an Album of the Year List in November

23 pleaser.jpg

Winner: Georgia Maq - Pleaser
Single-handedly proving why it’s a fool’s errand to publish a (supposedly comprehensive) list of the best albums in November, Georgia Maq surprise-dropped her synth-pop debut on Run For Cover this December. Famous for Camp Cope, where she defiantly fronts one of the best pop-emo groups in the southern hemisphere, Pleaser sees Maq swapping her guitar for a synth and shedding her anger to don the persona of a pop artist who’s fallen deeply in love. Still bearing her trademarked Melbourne-accented croon, Pleaser is unexpected not only in that it’s a surprise release but also in that it’s one of the best-constructed pop albums of the year. Should be an easy contender for many last-minute album of the year lists. 

Runner-up: Short Fictions - Fates Worse Than Death
This December also saw the release of one of the best emo albums, Short Fictions’ sophomore record Fates Worse Than Death. Bearing horns, impassioned vocals, and tight choruses, there’s a good reason why Fates has been making the rounds on emo twitter, even this late in the year. 

 

Best Interpolation

24 first note.jpg

Winner: We Came As Romans “From The First Note” 
We Came As Romans was one of my first real concerts. I use “real” in the sense that it was the first concert I went to with people who were my age and not just my parents. To this day, I distinctly remember We Came As Romans taking the stage and playing the first song “To Plant A Seed.” Midway through the song I’d fought my way through the crowd, braved the moshpit, and made my way to the first few rows of fans before the end of the song. The track concludes with a powerful group chant that found the entire band lining up at the front of the stage harmonizing with the crowd. There’s a snapshot in my mind of that exact moment, and I don’t think I’ll ever forget it. Kyle Pavone’s passing in 2018 was a loss for both the band and the genre, but I think that he would be happy knowing that memory will live on forever in me. And now, thanks to “From The First Note,” that feeling has been bottled up for the rest of time. In this song, the group sampled their own song ten years later in memory of their fallen frontman, and it’s absolutely chilling. “From The First Note” is simultaneously catharsis for the band and a reward for longtime fans. Nothing will ever replace the loss that Kyle’s friends and family felt in August of 2018, but this song will forever act as a beautiful memorial. 

Runner-up: Summerbruise “Bury Me At Penn Station” 
Imagine this; you’re already 12 minutes into a fantastic emo EP, vibing out to the last song when suddenly the unmistakable words of Drake Bell’s “I Found a Way” shoot through the front of your speakers. No, this isn’t a dream, you’re just listening to Summerburise, and it’s beautiful. 

 

Live Album of the Year

25 vulf.jpg

Winner: Vulfpeck - Live in Madison Square Garden
Simply life-affirming

Runner-up: IDLES - A Beautiful Thing: IDLES Live at Le Bataclan
Gripping, dynamic, and explosive. Exactly what live music should be.

 

Nastiest Bass

Winner: Russian Circles - “Arluck”
With a bassline that can only be described as “evil,” Russian Circles came out strong in the first half of the year when they released “Arluck” as the lead single to Blood Year. Much like the band’s previous work “309,” “Arluck” features a demonic bassline that thumps through your speakers, rattles the fillings out of your head, and makes you want to set everything around you on fire. 

Runner-up: Varials “Romance”
In what’s essentially a two-minute interlude from a brutal onslaught of metalcore, Varials gave their audience a breather with this Nine-Inch-Nails-interpolating track that allows for some of the most chunky and destructive bass lines of the entire record. 

 

Biggest Come Up

27 nas.jpg

Winner: Lil Nas X
I think it’s safe to say that no one in the entire world had a better 2019 than Lil Nas X. If his story is to be believed, this time last year he was living on his sister’s couch with less than zero dollars to his name. He bought a $30 beat online and then posted it on Tik-Tok until it became a meme. From there, the story of “Old Town Road” is mostly public knowledge. The song transformed from meme into social cause when Billboard said the song did not “merit inclusion” on the Country charts only for Billy Ray Cyrus to come to the song’s rescue, giving Nas the assist (and legitimacy) to push forward to the top of the charts. Now “Old Town Road” has become the longest-charting song of all time, spending a grand total of 19 weeks at #1. Lil Nas X came out as gay at the height of the song’s popularity and has gone on to chart with songs like “Panini” and “Rodeo.” Now the world waits to see what the 20-year-old wunderkind will do after making the single most defining song of the year. 

Runner-up: Billie Eilish
Billie Eilish was a known entity long before 2019; however, this year marked the release of her debut album, her first #1 song, and countless sold-out shows on a year-long worldwide tour. Not only that, Billie managed to release a legitimately-great album that crossed boundaries and proved pop music doesn’t need to be traditional, sexy, or “normal” to be commercially successful. She’s the face of a new generation, and this year solidified it. 

 

Cozy Album of the Year

28 expectations.jpg

Winner: Great Expectations - Figures of Speech
Sometimes an album just feels cozy. As if it’s made for the express purpose of staying in, wrapping yourself in a blanket, and sipping on a hot cup of tea as you listen to it. Great Expectations' Figures of Speech is one of those albums. Filled with lush folky instrumentation, subdued Owen-esque arrangements, and softly-whispered vocals, it feels like the musical equivalent of sitting by a warm fireplace and looking out the window as the snow comes down in blankets outside.

Runner-up: Jack M. Senff - Good To Know You
I guess Michigan bands just know how to make cozy albums because ex-emo frontman Jack M. Senff’s debut solo album is a wholesome and comforting record seemingly designed for easy-morning Sunday listening.

 

Best Remaster

29 acceptance.jpg

Winner: Dance Gavin Dance - Acceptance Speech 2.0
Post-hardcore mainstays Dance Gavin Dance have spent a better part of this year releasing instrumentals versions of their entire catalog. That instrumental avalanche (alongside one-off singles, acoustic tracks, and side projects) has kept fans more than satisfied. Not only that, but this year the group also revisited their 2014 album, and my personal favorite, Acceptance Speech for a “2.0 version” that makes the mix less muddy, the instrumentals more full, and the vocals even sharper. Acceptance Speech 2.0 gives fans a welcome reason to revisit the humble beginnings of the band’s current era.

Runner-up: August Burns Red - Constellations (Remixed)
Following up last year’s remaster of their best album, August Burns Red continued forward, touching up 2009’s excellent Constellations to sound much more clean and modern. 

 

Best Song Title

30 closure.jpg

Winner: closure. “Alien vs. Predator vs. Brown vs. the Board of Education”
Filed under both “songs names I wish I’d come up with” and “joke that would have popped off on twitter,” the discography of closure. tends to lean into ridiculous over-the-top song titles, but “Alien vs. Predator vs. Brown vs. the Board of Education” takes the cake.

Runner-up: Proper. “A$AP Rocky Type Beat”
In a brilliant and culturally-aware meme-worthy move, Proper. turned a search term into a song title. Not only that, this song title fits into the group’s ethos calling into question the space between “emo-ness” and blackness. I can only hope that this song got the band got some runoff streams from confused hip-hop fans.

 

Split of the Year

31 portrayal.jpg

Winner: Portrayal of Guilt / Soft Kill
There’s an art to a split. Bands have to find another group that they get along with well enough to coordinate an entire release (even if it’s less substantial than a full-length). Generally speaking, your music would line up stylistically, but that’s not the case with Portrayal of Guilt and Soft Kill’s split from this summer. Instead, we have a brutally-fast deathcore track followed by a synthy 80’s throwback jam making for one of the weirdest, most whiplash-inducing one-two punches of the year.

Runner-up: Niiice / Gully Boys
Here we see two massively-underrated Minnesota artists team up to help the world realize that they should be overlooked no longer. From the emo horns and dreamlike breakdown of Niiice’s “Caffeine” to the post-punky goodness of Gully Boys’ “Little Brother,” this split offers an excellent entry point into both of these band’s already-fantastic catalogs. 

 

Song of the Year

32 light years.jpg

Winner: The National “Light Years”
I can only describe “Light Years” as achingly beautiful. Written at the same time as “Carin at the Liquor Store” off of 2017’s Sleep Well Beast (probably my favorite song of that year), “Light Years” is a song that adapts itself to whatever emotion you bring into it. Grief? Longing? Heartbreak? “Light Years” is malleable and applies to each and every one of them. Centered around a heavenly piano line and Matt Berninger’s remorseful delivery, the song hits like a ton of bricks and captures raw emotion in a way that very few songs seem to. 

Within the space of three and a half minutes, the song builds from those two core components and slowly starts building a near-imperceptible emotional weight. Gradually new elements begin to emerge as the song wears on. A background singer joins in for the first chorus. A subtle string section accentuates the song’s second verse. By the song’s second chorus, kaleidoscopic swirls of ambient noise in the background subsume the listener, lifting them up into the air. The track ends with a meditative instrumental outro where the piano, strings, and hushed vocalizations give you the sensation of floating off into space as you sink deeper and deeper into your emotional state. It’s nothing short of masterful. 

Runner-up: Slaughter Beach, Dog “Anything”
Closing tracks are hard, but Slaughter Beach, Dog seems to have a knack for them. Whether it’s the breathless one-two punch of their debut album, the wholesome love found on 2017’s Birdie, or the raw humanity seen on the band’s newest record. 

Anything” takes an entire lifetime and compresses it down into a four-minute song. Jake Ewald jostles the timeline around like a Tarantino movie and then presents this journey to us as a wondrous and awe-inspiring tale. The song begins capturing minor frustrations like car troubles and running out of smokes, then moves on to more substantial looming discomforts like drifting away from friends and loved ones as Ewald flashes forward from ages five, ten, nineteen, and eighty-four. After a short instrumental interlude, the vocals return as Ewald pleads with the listener to swim out to him, finally ending with a message that beams with hope and optimism “Anything you want to know, you can find out / Any place you want to see / I can promise I will be a friend to you / If you will be a friend to me.”

 

Most Anticipated Release of 2020

33 charmer.jpg

Winner: Charmer - LP2
There’s a lot to be excited about in 2020. Long-awaited follow-up albums from indie darlings like Phoebe Bridgers and Japanese Breakfast. Debut albums from promising up-and-comers like Beach Bunny, and Dogleg. Big moves from personal faves like Retirement Party and Just Friends, and The Wonder Years. And of course, big-name releases from people like Fleet Foxes and Tame Impala.  Yet with all of that new music coming at us within the next calendar year, the album I’m most excited to hear is Charmer’s sophomore effort. As mentioned above, within the space of one year, the band’s debut became my second-most played album of the last ten years, so it’s safe to say I’m a fan. I’m both excited to see what the band comes up with next and anxious to see if it connects with me in the same way that Charmer did. Perhaps that collection of songs was just lightning in a bottle, but I’m holding out hope that the group’s new album will surpass it.

Runner-up: Stars Hollow - Debut Album
This year I had an unabashed love affair with Stars Hollow. I fell in love with the group’s 2018 EP, I saw the band live three times, and I even interviewed Tyler earlier this year because I had that many questions about his music. The group is comprised of some of the sweetest and most talented people I’ve ever met in the music scene, and I sincerely believe they will go far. As I (also) talked about above, if “Tadpole” is anything to go off of, the group has a long and fruitful future of goosebump-inducing emo that somehow has a direct line to my emotional core. The prospect of a full album from these guys already has me excited for the next year to start. 

Artistic Integrity and Commercial Success | Part 2

a0cd6fddb86bf15a6fb00077ca5c9ab0f.jpg

This is a follow-up to my last post about Drake, Travis Scott, and artistic integrity.

A Mixed Bag

We now find ourselves in the summer of 2017. Almost a year removed from both Drake’s Views and Travis Scott’s Birds in the Trap Sing McKnight. I’ve personally had enough time to fully digest each release, and more importantly to this conversation, I’m beginning to see how these two albums will sit in their respective artist’s discographies. We have just enough distance to see how these two have changed and where they’re heading next.

At the time of writing, Drake has already released a follow-up to Views in the form of a “playlist” titled More Life. Meanwhile, Travis Scott has released a slew of features, loosies, leaks, and other things that sound like a euphemism for shitting your pants. Since Trav’s position is a little more complex (and part of his inevitable multi-month-long lead up to his next album), I’ll start this by diving into Drake and his year since Views.

Personal Views

My primary complaint with Views was that it was just okay. If You’re Reading This made me a fan of Drake the year before, and I was disappointed that his next proper follow-up was so unsatisfying. I liked what Views was going for: a musical journey through the seasons in Toronto… but the album didn’t quite stick the landing. All that concept ended up meaning was that there were three types of songs on the album: R&B, hip-hop, and dancehall.

One of the reasons Drake works so well as an artist is because he walks the line between singer and rapper like no one else. Adding dancehall into the equation threw him off his own game. If You’re Reading This was almost entirely rap (which made it an easy entry point for me) but his older albums tend to walk a much finer line. On Views you just have individual songs that do one of these things (and don’t do it particularly well). “Redemption” is a classic Drake relationship slow jam. “Hype” is a braggadocious turn-up track. “Controlla” is one of Drake’s first forays into his Caribbean island sound. None of these tracks are too offensive on their own, but as an album, it proves to be a jarring jagged listen rather than a compelling journey.

tumblr_inline_osl6e3uJKF1twzzd8_1280.jpg

In addition to this third-wheel genre-hopping love triangle, Views came with some of the corniest lyrics in Drake’s entire career. From Cheesecake Factory namedrops to questionable punchlines, the tiredness of Views has already been covered pretty extensively by the internet at large. If you’d like a good laugh I’d highly recommend checking out Dead End Hip Hop’s discussion of the album (timestamped for maximum enjoyment).

And on top of all this, Views comes in at 81 minutes long, it was loaded with uninspired features, retreads of previous ideas, and Drake even tossed “Hotline Bling” on the end to artificially inflate his numbers. As a result, the whole thing just feels like one big overly-long incongruous jumble of Drake.

More Life, More Everything

In March of 2017, Drake released his next project, a “playlist” titled More Life. Coming in at 22 tracks stretched across 82 minutes, More Life falls victim to some of the same pratfalls as Views, but manages to improve on nearly all fronts.

First off, there’s a discussion to be had here on what the fuck it means to be a “playlist” as opposed to an album. It may just be a cop-out to avoid being criticized in the same way as an album, but perhaps because we have no barometer for it I ended up liking More Life far more than Views.

Viewing it as a playlist actually, lends credence to the different sounds that Drake flirts with. It allows freer experimentation and doesn’t bound the release to any traditional musical box. And I know I just shit on Views for being uneven, but the lack of thematic cohesion actually works in More Life’s favor. It allows Drake to hone his dancehall obsession, experiment with harder beats, dip into grime, and utilize a deeper roster of guest features. In fact, there are some songs on More Life that don’t contain any Drake at all. It’s interesting to pose “no Drake” as a point in favor of a Drake release, but I suppose that’s just another side effect of being a playlist.

Unlike Views, More Life is largely segmented by genre but allows each “sound” to exist compartmentalized in its own little section. The album opens with “Free Smoke” a hard-hitting rap intro which immediately bleeds into “No Long Talk” a UK-influenced club banger. From there the album throws you an immediate curve ball with the dancey “Passionfruit” which officially serves as the introduction to the Dancehall section of the album.

The dancehall stretch of songs peaks with “Blem” easily Drake’s best dancehall track, and one of my new personal favorites. “Blem” leads directly into “4422,” a Sampha solo track that breaks up the Drake monotony, transitions perfectly to a surprise Lil Wayne interlude and then melts into “Gyalchester” one of Drake’s best pump-up songs of all time.

“Gyalchester” is followed by a slew of traditional rap tracks with features from the likes of Travis Scott, Skepta, and Young Thug. From there “Nothings Into Somethings” marks the album’s pivot into the albums R&B section. Finally, the album’s final handful of tracks shuffle through a little bit of each sound in Drake’s repertoire.

All of this leads to the final track in the playlist “Do Not Disturb” a pensive Snoh Aalegra-sampling track that finds Drake reflecting on his life since the release of Views. In one of the songs more telling lines Drake explicitly talks about where he was mentally while making his last album 

Yeah, ducked a lot of spiteful moves / I was an angry youth when I was writin’ Views / Saw a side of myself that I just never knew

In addition to name-dropping the title of the album, it’s also tradition for the last Drake song tends to be one of the most reflective on each record. While that usually means self-aggrandizing and reflecting on his own accomplishments, the line above stuck out like a sore thumb to me upon first listen. It shows that a surprising amount of development and growth has happened in the past year, and it’s interesting to see Drake reflect negatively on an album he’d released less than a year ago. It also spoke to people like me (or Drake fans in general) who felt let down by Views.

This line combined with an equally self-aware voicemail from his Mom on “Can’t Have Everything” have completely quelled my fears of another artistically-regressive Drake album. That said, there’s still plenty wrong with Drake. From writer’s camps to being a culture vulture, to losing his soul, there’s still lots to criticize. Separate the art from the artist and all that.  

I guess it’s apparent I like More Life quite a bit. The album is as long as Views, but manages to handle everything it does better. From the lack of dumb-smart punchlines to a more varied (but organized) listen, I think releasing a “playlist” freed Drake up to experiment more which is exactly what Views was lacking.

I’m mainly happy that he got out of this apparent rut, and doesn’t seem to be compromising his artistic vision to chase a sound that will make him money. At this point, he’s one of pop’s biggest stars, and people will listen to anything he puts out, so maybe this is all a moot point, but at the very least he’s trying out new things and not chasing money. He’s essentially too big to fail, so when the money chases you there’s really no need to get validation through numbers.

If releasing a playlist frees you up to more artistic experimentation then it’s better for Drake, the listener, and the culture. If breaking out of traditional marketing cycles and release dates gives you more mental energy then go for it. Drake obviously saw Views for what it was: a flawed album. You can criticize Drake for a lot of things, but you have to admit that this level of self-awareness and reflection is pretty rare for someone as big as him. I appreciate the fact that music’s biggest star can still take risks, even when there’s an easier path that already exists. 

Read Part 3 Here

Artistic Integrity and Commercial Success | Part 1

404ef1a301308b9a5f43c71f5f1db62a.jpg

Views From One Year Out

In February of 2015 Canadian rapper Drake released a surprise mixtape titled If You’re Reading This It’s Too Late. Subject to critical acclaim, label-related conspiracy theories, and surprisingly little memery IYRTITL was a bold, beautiful, and fresh sound for Drake at the time. Second only to Queen B, If You’re Reading This was easily the second biggest surprise album of all time. The tape’s unceremonious drop was a shock to hip-hop heads the world over, made even more impactful because it represented a tonal shift for Drake that had shockingly high crossover potential. The album was followed by a high-profile beef that summer as well as a collaboration mixtape with codeine crazy Future in the early fall. It was a banner year for Drake, and (as I’ve discussed previously) IYRTITL served as one of the catalysts for my hip-hop fandom.

In 2016 Drake segued all of this attention, acclaim, and even his surprise one-off viral hit into his next release Views From the 6. Then an album years in the making, Views was supported by a massive marketing budget, a slew of singles, and months of build up on Drake’s own Apple Music station OVO Sound Radio. All signs were pointing towards a great album. How could he fail after a year like 2015??

And Views didn’t fail. At least not fully.

Initial reception to Views (both fan and professional) was middling, to say the least. With all this buildup fresh in our minds, it was hard not to go into the album with certain expectations. After a surprising, fresh, and rap-leaning album like If You’re Reading This, you’d expect some decent bars. After a high-profile rap beef (that you won) you’d expect some flexing and teeth showing. After collaborating with another artist for ten tracks, you’d expect some different sounds to enter your musical lexicon. None of this happened. Some of it did, but the little that did was a half-assed version of what we expected. Views ended up being a long, masturbatory rehash of things Drake had already done better. Perhaps worst of all, it was safe. He didn’t experiment, he didn’t grow, he didn’t take any risks whatsoever.  

Months after release after all the dust has settled, Views is just an okay album. It’s serviceable. It’s just serviceable. From a sonic perspective, it feels as if 2015 just didn’t happen. It was like he fully embraced a genre, had all these new experiences, and then just threw it all away to pick up where he left off two years before. It was disappointing, but like a battered wife, I’ve come to enjoy Views for what it is. I still think it’s a bland, boring, overly long piece of mediocrity, but at the end of the day, it’s just okay.

The only problem is that the album performed phenomenally.

It’s gone on to sell one million copiesaccumulate 1 billion streams, and have the most successful Spotify song of all time. So he did something right… right?

Within weeks of the album’s release, fans began to worry that Drake would see the numbers attached to Views and then go on to think “oh, okay, so this is what fans want.” Rapper, oldhead, and noted curmudgeon Joe Budden released a series of diss tracks directed at Drake with the sole purpose of “inspiring” him to do great work again. Fans and peers alike wanted to send the message that despite all the accolades and commercial success, Views was not a successful album. It was a plea to Drake. Please don’t settle. We’ve seen you do better. Don’t mistake numbers for success.

Birds and Vultures

Fast forward to 2017 and the reason that I dug this draft out of my cobweb-laden Google Drive folder. I love Travis Scott, but lately, he feels like he’s been on a similar trajectory to Drake. His 2015 album Rodeo is one of the reasons I “stuck around” to see what else the genre of rap had to offer. It’s one of my favorite albums of 2015, and I firmly believe that it’s a “trap masterpiece” that will be viewed as a turning point for the genre years from now. It’s lush, well-produced, and brimming with new sounds and ideas, unlike anything I’d ever heard in hip-hop or music.

I loved Rodeo and Travis Scott’s aesthetic so much that I spent the summer of 2016 revisiting his previous release Days Before Rodeo and listened to it so much that it currently sits at my seventh most listened to album of all time on last.fm. I feel the need say this to preface what I’m about to say. I love Trav, but lately, his output has been piss-poor.

In September of 2016 (after almost a year of delays and broken promises) Travis Scott released his highly-anticipated follow-up to Rodeo titledBirds in the Trap Sing McKnight. Birds faced a similar fate to Views in that it followed an awesome predecessor and was accompanied by months of hype and built-up expectations, yet failed to deliver across the board. Also similarly to Views, Birds in the Trap was inexplicably commercially successful. Racking up over 50 million streams in its first week, Birds became Travis’ first number one album, and (again) fans were worried that the artist may be receiving the wrong message.

Lately, I’ve been thinking about this “successful paranoia” exhibited by fans (myself included) and whether or not it’s warranted. It’s a very hipster-esque notion of discovering an artist and viewing their older work as superior, but it’s also about wanting to dictate (or at least guide) an artist and their work. It’s not wanting them to become too pop-influenced, or commercial sounding. It’s wanting them to retain some level of edge and originality in the face of an “easy” way out.

At the end of the day, someone is listening to these songs. It may be kids, and it may be fans, but either way, some message is being sent. At the same time, you have to respect these individuals as artists who will create whatever they feel the need to express. If an artist creates something solely based off of financial success, then they’re not much of an artist, are they? If I put out a song that makes me a million dollars in a week and then I sat down to write a similar song with the sole purpose of recreating that success… then I’m not really an artist, am I? I’d just be chasing that commercial high. I’d be creating art in the process sure, but it wouldn’t be coming from an artistic place.

To make an extreme pivot: for all I know, “The Twist” may have come from a deeply human place, but “Let’s Twist Again” sure as hell didn’t. That’s commercialism informing art. That’s an artist (literally) saying let’s do that again like we did last year.

Not that Drake is 2016’s Chubby Checker (or is he?), but I think that comparison is at least an interesting one to make. The internet shouldn’t dictate art or artists. Whether it’s through sales numbers, or through holier-than-thou commenters who think they know what direction an artist should go in. It’s easy to say “follow your heart” from the sidelines because there are millions of individuals whose livelihoods depend on the sale and perpetuation of music, but I firmly believe that the artist should be free to create. Your album should be an expression of what you feel. It shouldn’t be based on sales, your peers, or even your fans. Music is a sacred form of communication, and we’re not meant to understand all of it. If you’re worried about Drake creating an album similar to Views based solely off of him seeing that success and trying to recreate it, then Drake isn’t worth listening to anyway.

Read Part 2 Here

Read Part 3 Here

Read Part 4 Here