It Gets Brown: Swim Into The Sound's Guide to Ween

Every fandom begins somewhere. No matter what medium, format, time or place, everything you love can be traced back to a single moment when everything clicked into place. While we’re not always conscious of these origins, the fandoms that we can trace back to inception often feel so much more visceral and noteworthy than the ones that unfold gradually. Back in 2012 I heard a song that single-handedly sparked a fandom, ignited an obsession, and sent me on a years-long artistic exploration that remains one of the most twisted and wild experiences of my entire life.

The song in question was “If You Could Save Yourself (You’d Save Us All)” which was placed at the end of the 234th episode of a comedy podcast called Uhh Yeah Dude. I found myself transfixed by the song as I let the remaining minutes of the hour-long podcast play out on my dark gray iPod Classic. Mistified with a strange sense of familiarity, I clicked over to the information screen of my device to find the name of the band that performed the song. Ween. By the time that the ballad had faded out, I felt compelled to research the group further, and I quickly discovered why the song felt so familiar: I’d been listening to Ween since I was a child.


Thank You, Stephen Hillenburg

It’s already weird to think about what music fandom was like in a pre-internet world. As someone born in 1993, I feel like I’m part of the last generation to experience the “entertainment oasis” that came with only having access to the physical media that’s on-hand. When you were a kid with five CDs, endless free time, and zero taste you’d find yourself listening to the same things over and over again without thinking twice.

Now that the internet is pervasive enough, platforms like iTunes, Youtube, and Spotify have made the entertainment oasis a thing of the past. These services have changed our world so rapidly that it’s interesting to cast your mind back to the time before they existed… though there’s still no accounting for taste.

One of the first CDs that I ever owned was Spongebob Squarepants - Original Theme Highlights which is a 12-minute compilation of songs from the first two seasons of the Nickelodeon show. This album, along with Eiffel 65, Sum 41, U2, and Spider-Man comprised the highly-unlikely and undeniably-absurd quintet of albums that made up my first CD collection. Looking at this list now, it seems inexplicable and extraordinarily embarrassing (especially given how many times I listened to each of these) but like I said, being 8 in 2001 was weird.

I listened to those five albums enough to memorize every one of them word for word because I had nothing else. Of the Spongebob record’s 12-minute running time, 61 seconds are taken up by a Ween song called “Loop De Loop.” I didn’t have last.fm then, but I would hazard a guess that I listened to this song at least a few hundred times throughout my childhood.

Ween resurfaced within the Spongebob oeuvre several years later when “Ocean Man” was used in The Spongebob Squarepants Movie as the film’s closing credits song. I didn’t listen to that movie’s OST nearly as much as I did Original Theme Highlights, but I still heard “Ocean Man” enough times for the song to make a lasting impact on me.

Thanks to Stephen Hillenburg’s apparent fandom of the band, I found myself overwhelmingly susceptible to nostalgia when I heard “If You Could Save Yourself” close out that podcast in 2012. This childhood band had wormed their way back into my musical consciousness in the most unexpected way possible over one decade after I was first exposed to them. I ended up diving into Ween that same year, and the band proved themselves to be a powerful creative force that I desperately needed in my life at that time.  

For the sake of not turning away any more potential readers with further hyper-specific personal details, I’m now going to remove myself from this narrative as much as possible and formally introduce you to the band called Ween.

The History

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Ween is a band from New Hope, Pennsylvania comprised of Aaron Freeman and Mickey Melchiondo Jr. Formed in 1984, the two met in a middle-school typing class and quickly bonded over their shared love of music and drugs. Eventually, this unlikely pair of slackers set out to record songs of their own using nothing but the cheap-ass equipment they had on-hand. Donning the personas of two brothers, Freeman and Melchiondo became Gene and Dean Ween respectively. Together they combined to form Ween, and the duo began crafting unrelentingly-goofy and drugged-out lo-fi indie music that was “designed to be obnoxious.

For five years, the pair recorded a series of cassette-based releases in which Gene sang, Dean played guitar, and a pre-recorded beat kept time. Occasionally joined by Chris Williams on bass as “Mean Ween” the group quickly garnered a cult following that was drawn to the band’s absurdist approach to music, songwriting, and life.

By 1990 Ween had released a (relatively) polished debut that culled the best of their cassette tape-era tracks into one commercial full-length. Within one decade of their inception, they were four records deep, playing with a full band, and hailed as one of the weirdest acts in indie. Through sheer persistence, Ween has managed to cultivate and maintain a hyper-dedicated fanbase that simultaneously allowed for the group’s continued success while also allowing them to fly under the radar.

They’ve had a few one-off hits throughout the years that gained them mainstream visibility, but for the most part, Ween has primarily remained a cult band with a long list of semi-impenetrable albums, and an even longer list of b-sides and bootlegs. While the history is important to know, these are just the (very) broad brush strokes of a band that’s had a 3+ decade career. More important than the timelines and the drama is the actual music, so let’s talk about that.

The Sound

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The reason I felt the need to create this guide is a simple one: Ween is one of my favorite bands of all time. Unfortunately, as incredible as their music is, they don’t go out of their way to make it particularly accessible. While there’s a slight “barrier to entry” to most of their records, they’re a band that’s worth the effort. Additionally, once their music does click, it’s actually hard to be a “casual” Ween fan because their work is so vast and diverse that each song becomes a rewarding adventure that stands on its own. They’re a group that practically begs to be worshiped, but they definitely test your faith in the beginning.

In spite of (or perhaps because of) their extensive body of music, it’s often hard for would-be fans to find a proper entry point into the group’s work. That goes double for an outsider who jumps into Ween’s discography with no primer or guidance from a long-time fan. In a way, you have to “build up a tolerance” to their sound in order to fully-realize the brilliance of their earlier albums. It’s a long and twisted journey, but it’s worth taking.

Perfectly described by Hank Shteamer as “pan-stylistic,” Ween is a genre bender in the truest sense. Never limiting themselves to one sound or concept, the members of Ween actively embrace just about every type of music under the sun. This is another reason why it can be hard to get into the band. Because they play a little bit of everything, any given Ween album can contain up to a dozen different sounds, accents, and goofy lyrics, so knowing where to start can vary depending on the listener’s taste.

What’s impressive is not the fact that Ween can play every genre, but that they can play every genre competently. Within minutes they can jump from hard rock to country to funk to piano balladry, all without breaking a sweat. More importantly, this isn’t done in some half-assed ironic way, every genre that Ween tackles is done in a full, loving, and complete embrace of the sounds they’re emulating. It’s a universal reverence for art, music, and creativity.

It’s not that their style is hard to define, it’s that they’ve invented their own style.

Early on in their partnership, Gene and Dean coined the term “Brown” to describe the band’s sound. Explained as “fucked up, but in a good way,” Brown is the all-encompassing term (and a major piece of mythology) used by the band and its fans when discussing the music. You can’t quite put your finger on it, but you’ll know it when you hear it. Brown knows no genres. Brown knows no limits.

The most frequent comparisons made are typically the Grateful Dead or Phish, but even those do Ween a disservice because it makes them sound like a jam band which they are decidedly not. A more apt comparison would be to Frank Zappa or Captain Beefheart but even then, Ween stands alone from each of these artists as a unique entity.

In fact, the closest reference point to Ween may not be music at all, but the broader concept of Gonzo. Unedited, profane, druggy, sarcastic, personable, exaggerated, humorous, and eclectic. All of these words are simultaneously accurate and describe Ween’s music to a T.

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Jumping back to why I felt the need to create this guide: Ween’s early stuff is rough and dissonant, and their later material can be more serious and spotty. As a result, they’re a band that benefits significantly from a specific listening order if you genuinely want to sink your teeth into them. If you don’t have a Ween fan in your life, I’m here to be your faithful Ween shaman. This is an album-by-album guide, telling you what to listen to, providing context, and walking you through each of the group’s core works.

I’ve successfully used this same path to turn two other people into fans, and (for the most part) it follows a largely agreed-upon “canon” according to other hardcore fans. I’ve merely composed the words to go along with each record in an attempt to explain why each one is special. While I’m always a proponent of listening to albums in whole, I’ve also selected three cuts from each LP that offer brief glimpses into the variety of sounds and genres contained within each record. You can check out these select tracks in this Spotify Playlist if you’d like, but I’d still say each of these albums are worth listening to in-full if you have the time.

Now that we’ve got all that out of the way let’s dive in.

1 |The Mollusk (1997)

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By far the most commonly-agreed-upon starting point amongst Ween fans, The Mollusk strikes a perfect balance between polished accessibility, outlandish weirdness, and objective greatness.

Opener “I’m Dancing in the Show Tonight” immediately sets the tone for the record, kicking things off with a jaunty tuba-filled track featuring multiple distorted vocal takes all simultaneously fighting for the listener’s attention. It’s a curveball right off the bat, but it’s also just short enough that the listener may write it off as a one-off intro track.

From there, the songs range from woozy psychedelia on “Mutilated Lips” and “It’s Gonna Be (Alright)” to rip-ass rock on “I’ll Be Your Jonny On The Spot.” There are straight-up novelty songs like “Waving My Dick In The Wind” and “Blarney Stone,” but even the weirdest tracks here serve to add an additional layer onto the record’s barnacle-ridden Celtic aesthetic.

Most notably, the aforementioned “Ocean Man” was expertly-deployed as the credits song to 2004’s Spongebob Squarepants Movie and probably remains the single best entry point to the rest of the band’s work. Perfectly singable, wonderfully upbeat, and just weird enough to feel “Weeny,” “Ocean Man” will forever be the definitive entry-level Ween song.

2 |Quebec (2003)

Shiny, high-flying, and shockingly mature, Quebec is a melancholic sample platter of everything Ween had mastered after nearly two decades of music creation.

Three years after one of the most polished records in their discography, Ween went back to the drawing board and decided to throw themselves headlong back into the absurdity that got them where they were. Mixing their early psychedelia with very adult-like sadness and grounded realism, Ween managed to craft one of the most well-rounded records in their entire discography.

Featuring some of the most stoner-ready tracks in their discography alongside some of the most shred-worthy, Quebec is a testament to the group’s staying power. With 15 tracks stretched over 55 minutes, Quebec helped the band find a second wind through “Transdermal Celebration” which became a relative commercial success. Occasionally the scope swells to grand operatic scales on songs like “If You Could Save Yourself” only to rapidly shift back to childish goof on songs like “Hey There Fancypants.” In jumping between these vastly different voices, the band fleshed out their sonic scale and landed on a formula that cemented their position as all-time greats.

3 |Chocolate and Cheese (1994)

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Chocolate and Cheese takes the variation of Quebec, adds the outlandishness of Mollusk, and then jumps five steps further into humor.

Probably the earliest “accessible” album of the band’s career, Chocolate and Cheese is often cited as an alternative starting point to Mollusk mainly because it bears more of the band’s trademarked comedy and goofiness throughout. Unfortunately, this album is also the tipping point for some fans in this early part of the Ween journey because if you don’t like this record, it’s unlikely you’ll enjoy anything that comes after it.

While the production on Chocolate and Cheese is slightly more limited than Quebec, this record contains the most ideas per square inch than any other record in the band’s career. Some later albums are more “out there,” but nearly every track on C&C stands alone as a well-polished, fleshed-out, and fully-realized concept. Not necessarily the “weirdest” album in their repertoire, but when every track is different, you never have the chance to be bored.

Voodoo Lady” is a groovy tongue-twister of a bop, “Take Me Away” is a hard-charging opener, and “Mister Would You Please Help My Pony?” is yet another ‘childlike’ Ween track that, if it weren’t for a few scattered “fucks,” probably could have fit in on an episode of Spongebob. There’s a little something for everyone, and no song resembles anything close to the one that came before it.

The definitive song on Chocolate & Cheese comes in the form of its 13th track “Buenos Tardes Amigo” which weaves an epic 7-minute spaghetti western tale of drama and betrayal. It’s a passionate track that’s impeccably-delivered with a jaw-dropping guitar solo centerpiece, all of which makes for a narrative that’s deserving of your full attention. The fact that it’s followed up by a track called “The HIV Song” is a quintessential Ween move.


While the Mollusk, Quebec, and Cheese make up for a perfect triumvirate of “Beginning Ween Albums,” we now take a few steps further into obscurity with the middle three records in this guide. Featuring later-career albums that are slightly less accessible, and just a little spottier, we now find ourselves in the depths of it all.

 

4 |White Pepper (2000)

White Pepper is Ween’s most impeccably-produced album featuring a 40-minute collection of powerful would-be radio hits.

Following the (again, relative) success of The Mollusk, the band went back into the studio for several years and emerged in 2000 with White Pepper which represented a noticeable slide towards cleaner production, shockingly-polished instrumentals, and decidedly more thoughtful lyrics.

Perhaps fittingly, there is almost nothing “Brown” about White Pepper, even still, the group manages to find moments of grit with songs like “Stroker Ace” and “The Grobe.” Conversely, there are also uncharacteristically breezy songs like “Even If You Don’t” and “The Flutes of Chi,” but even these objectively-pleasant songs are undercut with a hint of unmistakably Ween-ey humor once you begin to analyze them past the surface level.

The best example of this is “Bananas and Blow” which sounds like a pitch-perfect Jimmy Buffet song if he wasn’t so worried about turning off his listeners with blatant casual drug use. This track features “Buenas Tardes”-esque southern guitar work, female backing vocals, and an island-worthy rhythm section. The exotic instrumental is paired with a wispily-delivered and heavily-accented delivery by Gener depicting an isolated potassium-rich drug bender. Indeed a paragon of the Ween dynamic.

5 |12 Golden Country Greats (1996)

12 Golden Country Greats is precisely what it sounds like: a collection of wonderfully-creative and surprisingly-earnest original country tunes.

Even if you’re not a country fan, the way that Ween finds a way to impress their signature sound on ten songs of differing speeds is worth witnessing. From high-speed hoedowns (“Pretty Girl” and “Japanese Cowboy”) to remorseful bluesy tracks (“I’m Holding You” and “You Were The Fool”) 12 Golden Country Greats hits every measure with pitch-perfect accuracy and surprising grace.

Most impressively, “Piss Up A Rope” has managed to worm its way into all-time classic status as one of the group’s live staples. On the same tip, the heartache-inducing “Fluffy” represents the exact tonal inverse of “Piss Up A Rope,” but still manages to strike a balance between these two mid-nineties goofballs and one of America’s oldest music genres.

It’s not the album that you’d expect following the slight commercial success of Chocolate & Cheese two years earlier, but that’s what’s great about Ween: every move is unexpected, yet they manage to pull it off flawlessly. While 12 Golden Country Greats is obviously as diverse as any of their other records, the band manages to make a full-album genre experiment look like a cake walk.

6 | La Cucaracha (2007)

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La Cucaracha is the Ween’s carefree late-career album and the long-form reflection of a decades-long journey.

Already over a decade old at the time of this writing, La Cucaracha is, sadly, Ween’s latest record. While they’ve had a few public brakes and even a full-on hiatus in recent years, it’s still surprising that La Cucaracha is the last we’ve heard from the band in any official capacity. I say that both because I want new songs, but also because this album is a bit of a sour note to go out on. I almost considered cutting it for the sake of the listener experience, but eventually, I decided that I want this list to be comprehensive.

At the end of the day, La Cucaracha isn’t a bad record, it just feels less inventive than everything else that’s come before it. While there are still some scattered highlights like “Your Party” and “Fiesta” there isn’t much to write home about on La Cucaracha, at least nothing that you couldn’t get from earlier releases.

The album’s single most significant contribution comes in the form of “Woman and Man” which is an 11-minute epic that erupts into a ferocious and densely-packed 8-minute instrumental jam.


After a slightly saggier middle section, we’ve reached the final trio of Ween albums. This is where things get weird. This is where things get great. This is why the previous albums were necessary. The build-up is worth it because the payoff is beautiful. In this final grouping of albums, we fully-descend into Brown, and everything will begin to make sense. Brace yourselves.

 

7 |GodWeenSatan: The Oneness (1990)

GodWeenSatan is the group’s full-album unveiling to the world with over two dozen songs of lovesick mania.

On Ween’s debut, we find a surprisingly-accessible early version of the band that is already brimming over the top with outlandish ideas. Clocking in at 76 minutes with 29 tracks, nearly every song on here hovers around the 2-minute range which allows the band to showcase their wide variety of genres, voices, and whacky lyrics. Throughout the LP the duo finds themselves quickly springing from one idea to the next with no warning, no regard for the listener, and no concern for perceived “cohesiveness.” Most songs end in improvised conversations, explosions of laughter, or simply incoherent screaming. It just sounds like two teenagers who are having making music… because that’s exactly what it is.

While there’s still more genre variation than any other band, the group occasionally finds themselves visiting similar sounds throughout the record. “You Fucked Up” and “Common Bitch” are both explosive balls-out rock tracks. “I’m In The Mood To Move” and “Blackjack” are pitch-shifted stream-of-consciousness ramblings/word associations placed over minimalistic instrumentation. “Cold and Wet” and “Nan” both find Gener adopting an Adam Sandler-esque voice over rolling bluey riffs.

Meanwhile one of the album’s most ‘traditionally pleasant’ songs “Don’t Laugh (I Love You)” ends in one minute of off-puttingly-loud screeching and uncontrollable laughter, and if there’s a better encapsulation of Ween than that dichotomy, I don’t know it.

Despite how early on it is in their career, it’s incredible how polished and well-produced these tracks sound thanks to a 2001 remaster. While GodWeenSatan has a few rough edges, you can already feel the band laying down the framework for their future releases, plus the tunes are absolutely undeniable. It will overstimulate your senses.

8 |Pure Guava (1992)

Featuring the band’s breakthrough hit, Pure Guava is a psychedelic album in a style that only Ween can do with songs that only these minds could have conceived.

Ostensibly a balance between the ideas founded on their first album and the whacked-out trip of their second album, Pure Guava is Ween at the peak of their lo-fi powers. Both visually and stylistically reminiscent of John Frusciante’s Smile from the Streets You Hold, Guava offers the most refined version of the band’s early sound before they jumped to the relative polish of Chocolate and Cheese.

Songs like “The Goin’ Gets Tough From The Getgo,” and “Reggaejunkiejew” play out like absurdist exercises in which the band is testing the edges of their own sanity by repeating a single sticky phrase over and over again atop an infectious groove. On the other end of these twisted experimentations are tracks that fly in the complete opposite direction stylistically, lyrically, and instrumentally. “Don’t Get 2 Close (2 My Fantasy)”is a soaring conceptual ballad in which the band volleys a non-stop barrage of unforgettable psychedelic imagery at the listener. All of these phrases culminate in a Bohemian-Rhapsody-like vocal break that shines forth unlike anything else in the band’s discography. It’s something so original and unique that it couldn’t thrive anywhere but this album.

9 | The Pod (1991)

The Pod is Ween’s secluded, deranged, and drugged-out masterpiece that quickly reveals its brilliance to those willing to listen.

Even making it this far into Ween’s discography, you may still feel a palpable reaction of “what the fuck” when you first hit play on The Pod. Mutch like adjusting to the warm water of a hot tub, or learning to enjoy your first alcoholic beverage, The Pod comes with a brief adjustment period, but once it’s over, will be an experience you’ll remember forever.

Deeper and darker than anything else the band has ever recorded, it’s awe-inspiring how many impeccable melodies and brilliant ideas are hidden just one layer beneath a wall of practically-impenetrable sound. “Strap on that Jimmypac” is the opening curtain raise that attempts to acclimate the listener to the unique brand of narcotized journey they’re about to embark upon. From there each additional track throws the listener for a loop while also maintaining the same thematic range of strung-out haziness throughout. “Dr. Rock” is a punchy punky rock song. “Sorry Charlie” is a woozy saloon track that drips with regret. “Pollo Asado” is literally just a guy ordering Mexican food over muzak. It’s insanity.

Some of the most stellar tracks in the band’s discography come midway through the record in the form of “Captain Fantasy,” “Awesome Sound,” and “Demon Sweat.” These represent some of the most distorted, far out, and extreme lengths the band ever went to musically. Each song generally runs around 3-4 minutes, indicating a little more of a full-album approach than the sketchbook-like approach we saw on their debut.

The Pod is a true masterwork of a band without boundaries, traditions, or limits.

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But Wait, There’s More

As much as I love Ween and these albums, this guide barely scratches the surface of the band’s output. There are B-side compilations, two EPs, several officially-released live albums, multiple different solo projects, demo sessions of most albums, radio recordings, and five of those early cassette releases. On top of all this, there’s Browntracker.net which hosts literally thousands of obsessively-made fan-created live recordings.

In short, there’s more Ween than you can shake a stick at, and if you wanted to, you could probably dedicate the rest of your life to listening to one of these a day and still not hear them all. But that’s one of the reasons that the band has such a dedicated fanbase, and it’s one of the things that makes being a Ween fan such a rewarding experience.

Finally

Ween revealed themselves to me at a pivotal time in my life. A time when I didn’t know what I wanted to do or who I wanted to be. A time when I was burnt out life, tired of music, and couldn’t find joy in anything. That was a soul-sapping and destructive feeling, and it’s crushing when it’s something you recognize but can’t shake.

The way that Ween balances abject silliness and utter sincerity felt like a cosmic revelation to me at the time. As I dug deeper into the group’s mythos and their music, Ween’s approach to the world came to influence my own. Simultaneously embracing absurdity and seriousness (or packaging one inside of the other) has been a comedic voice I’ve adopted for years at this point. As much as I love reveling in this bipartisan goofiness, recent events in the world have also given me a newfound appreciation for wholly genuine acts and real emotions. It was fun walking the “Ween line” where no one can quite tell which side of the fence you lie on, but it’s no longer my default approach to life as it was back then.

Aside from this newfound voice though, Ween’s discography along with John Frusciante’s PBX Funicular Intaglio Zone served as part of a one-two punch that year that reinforced and reignited my love of music. These albums blew the hinges off my preconceived notions surrounding art and single-handedly proved to me that there’s still room for untethered creative expansion in the world.

Ween helped remind me that the world is a beautiful place and it revealed to me that there are unheard and unfathomable ideas living within all of us. There are goofy lyrics and serious ballads. There are beautiful paintings and inspiring words. There are things that only you could ever think of, and these records serve as concrete proof that the only limits we place on ourselves are self-imposed.

There are beautiful, goofy, wonderful ideas inside your head that have never been heard, seen, or read before by anyone else. Concepts that, after millions of years, have never been conceived until you came along. And until we can unlock those ideas within ourselves, we might as well appreciate the sounds of others.

Poptimism, Complexity, and Musical Stockholm Syndrome: Why Some Albums Grow On Us Over Time and Others Don’t

One of the biggest musical revelations of my life, like many things, came from a podcast. It wasn’t a cool song or the discovery of a new genre, but a conceptual framework that changed how I viewed the entirety of music.

The statement, born of a drunken video game discussion, found one of the hosts outlining his definition of pop music. His parameters weren’t based on the artist’s popularity or the sound of their music, but rather something that you could “hear once and enjoy.” He went on to elaborate “I didn’t even like most of my favorite albums the first time I heard them.”

I’m paraphrasing massively here (because I don’t remember the exact quote, episode, or even year), but this general notion is something that has stuck with me for almost a decade. It’s a bit of a roundabout way to define the pop genre (which I still love and appreciate), but it’s also a slightly snobby framework that looks down on an entire genre while simultaneously glorifying your own taste. So sure it’s problematic, but I also don’t think it’s entirely wrong. Pop music is scientifically designed to be catchy, appealing, and broad, that’s inherent in its DNA.

Still, the more I thought about this framing device, the more I found it to be true. I especially latched onto the host’s claim that most of his favorite albums were “growers” he found himself enjoying more over time. As I searched through my own music library, I realized that nearly all of my favorite albums were ones I’d listened to dozens of times and seemingly got better with each listen. In fact, most of them were records that I thought nothing of or flat-out dismissed at first but eventually grew to love. Oppositely, there were dozens of other albums (pop or otherwise) that I’d listened to once and forgotten almost instantly.

So this theory seemed to hold water, and it’s a filter that I’ve used to view music through for nearly a decade at this point. Recently the idea of albums being “growers” brought up online and spark quite a bit of debate. There’s one side that subscribes to the “grower versus shower” mentality, and another that views this behavior as simply subjecting yourself to an album over and over again until you like it. As with most everything, there’s truth to both sides and neither is truly “right.” So I’ve spent some time mulling over this framework, asking people about it, and gathering opinions from both sides of the fence. I’ve uncovered ten different inter-connected elements that are at play within the “grower” concept. I’m going to outline each point below along with personal examples in hopes that I arrive at some sort of conclusion or thesis statement in the process.

1) Denseness and Complexity

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One of the biggest arguments in favor of returning to albums and the concept of “growers” is the idea that some genres/bands/records are so musically complex that they encourage it. Whether it’s lyrical, instrumental, or contextual, sometimes there is so much going on in a record that it’s impossible to take everything in on first listen. Take something like Pet Sounds or The Seer where at any given moment there are dozens of individual components all fighting for the same sonic landscape. You can listen to Pet Sounds once and “get it,” but repeated listens reward the listener by allowing them to slowly discover everything at play in these carefully-layered songs. It’s like crossing things off a list; once you know the lyrics you can pay less attention to the vocalist and focus on a different element of the arrangement. You can keep revising an album and delve deeper each time until you have the full picture; one that was impossible to see the first time you listened.

Meanwhile, pop music is almost always internationally bare. By remaining surface-level (both lyrically and instrumentally) pop songs are easier to grasp at first pass. This allows pop artists to more easily fulfill their primary purpose by transporting a single supremely-catchy hook or chorus into the listener’s brain. As a result, the pop genre as a whole actively avoids things that could “distract” the listener because those experimentations and imperfections are often things that risk detracting from the core message that’s being delivered. That’s not to say pop songs don’t require skill to make, just that they avoid anything too “out there.”

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Take Katy Perry’s “California Gurls”: it’s a song that I adore, but I’ll be the first to admit there’s almost no substance to it. The main elements at play here are Katy Perry’s voice and a warm radiating synth line. There’s a guitar and bass laid underneath these primary elements along with a handful of ad-libs from both Mrs. Perry and Mr. Dogg, but those the closest thing to musical depth that this track offers. Much like the music video, “California Gurls” is a synthetic and sugary-sweet pop song that exists to convey a single straight-forward message. As a result, you have a song that’s catchy due in large part to the fact that it’s presented in a barebones way. By being lyrically or musically complex you risk immediacy, so you must present your song in a pointed way so as to embrace catchiness.

So obviously sheer mass and complexity are major factors in this debate. Some of my favorite records are indeed sprawling epics that I’ve essentially bonded with over the course of several years. Records that have drawn me back in time and time again and improved my impression of them in the process by developing a unique and ever-changing relationship with me. A musically-dense record will always be more rewarding to return to because it rewards repeated listens and allows the listener to pick up on something new each time. Meanwhile, a pop track may keep a listener coming back for the earworm factor, but won’t necessarily be as deeply rewarding the same way that a “complex” album would be.

2) The Unknown Factor

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Sometimes there’s a mysterious, unknowable X-factor that keeps you coming back to a record. Even an album you don’t like can draw you back, if only to pin down its ephemeral magnetism. This has happened to me in 2012 with Carly Rae Jepsen’s megahit “Call Me Maybe” and (after dozens of listens) I’ve since pinned it down to her unique delivery of the goosebump-inducing line “and.. all the other boys.” Early on in his excellent 150-page CRJ-based manifesto, Max Landis does an excellent job of breaking down the song’s undercurrent of distress and subversion, but the point is in 2012 we, as a society, were collectively drawn to this song for some reason.

Sometimes it’s as simple as a weird vocal quirk, other times it’s an attention-grabbing instrumental moment, or a riff that gets stuck in your brain like jelly. In any case, these unique moments aren’t limited to one genre and their ear-worminess plays a huge part in why we return to a piece of art.

I’ve done this with countless songs. Sometimes I’ll find myself listening to an entire album just to experience a single moment in full effect. Sure I can listen to Hamilton’s “Take a Break” in isolation, but it’s only when I listen to the entire play from the beginning that I fully tear up at the song’s implication within the larger narrative. Moments in the song like hearing Phillip’s rap, coupled with Alexander’s growing distance from his family, and dark multi-leveled foreshadowing, are all made more impactful when the piece is taken in as a whole. We don’t get to pick the little things that draw us in, but this search is one of the most rewarding aspects of music appreciation and discovery.

In a third case (I’ll fully-delve into deeper this December), up until last year, Sufjan Stevens has been an artist that I wanted get into. Thanks to a serendipitous iTunes DJ Shuffle back in high school, I became infatuated with exactly three of his songs and I spent literal years listening only to these three tracks until I was ready to explore the rest of his discography.

The Carly Rae Jepsen example proves that there’s still room for these moments in a pop song. Experimentation and subverting expectations can reward the artist in unexpected ways, but if there’s not something there to make the listener curious enough, then it’s unlikely that they’re going to go back and try to figure it out on their own.

3) Critical Acclaim, Message Boards, and Peer Pressure

Like it or not, critics play a role in dictating taste within culture. I suppose it’s less like “dictating” and more like influencing, but I think we’ve all been swayed by reviews at one time or another. Whether it was being convinced to stay away from a bad movie, or giving a record a spin based purely on universal acclaim, critics have an undeniable impact on our cultural landscape.

I don’t think that’s necessarily a bad thing. At worst it will make you more hesitant, and at best you might give something a chance that you never would have known about otherwise. I did this with Kanye West in 2010 following the release of My Beautiful Dark Twisted Fantasy, after its perfect Pitchfork score and placement as their best album of 2010. Aside from Eminem, I’d never really listened to any hip-hop in earnest, but this level of praise couldn’t be a coincidence, right? I downloaded the album, gave it a reluctant spin, and came away from it mostly underwhelmed.

As a side note (before I get called out) it’s worth noting that I didn’t have any context for My Beautiful Dark Twisted Fantasy at the time. I had no idea about Kanye’s background, or what the album represented within his career. I also had no real appreciation for the record’s layers upon first listen (circling back to Point #1) but I went on to rediscover and genuinely love it in 2016. The point is I picked up this album solely because of critics.

Continuing the Kanye West anecdotes; I’ve already written about how the internet’s reaction to the release of Yeezus spurred me to give the album a shot. I still didn’t get him. For whatever reason, I gave the album another listen a couple months after its release and suddenly everything clicked. I loved Yeezus and soon found myself venturing back through Kanye’s discography from the beginning. I’d like to think that I came to love Kanye of my own free will, but the reason I gave him a chance in the first place (and the second place) is because of other people. Whether it was a “reputable” journalistic source like Pitchfork, or simply witnessing the unbridled joy of hip-hop heads on an internet message board, I could tell I was missing out on something, and that kept me open.

4) Personal Context, The Language of Genres, and The Passage of Time

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After “discovering” Kanye West in 2013, he was the sole hip-hop artist I listened to for some time. I would casually browse forums and keep up on large-scale movements within the genre, but it wasn’t until years later that I would find myself delving deeper into the contemporary rap scene. By the end of 2015, I was listening to everything from leaned-out trap, conceptual double albums, absurdist mixtapes and even Drake. Soon I found myself listening to goofier (then) lesser-known acts like Lil Yachty, Lil Uzi Vert, and Desiigner. I can guarantee you that I never would have latched onto any of those guys if it wasn’t for Kanye breaking down my personal barriers and dismantling my hip-hop-related hangups. It took time for me to go from actively disliking hip-hop to embracing it wholeheartedly, and that’s a journey that can only happen over time.

While your personal journey within individual genres matters, there are also things like general knowledge and maturity at play too. Once I got out of that shitty high school ‘everything that’s popular sucks’ punk mentality I opened myself up to dozens of new artistic directions. I gained a new appreciation for things I’d previously despised, and I began to understand why things like MBDTF were important. It’s a combination of open-mindedness and cultural awareness that comes with age, and one that I hope never slows as I get older.

Maturity is an uncontrollable factor that’s hard to pin down, and impossible to quantify. I’ve experienced “musical maturity” as recently as this year with the Fleet Foxes. They were a member of my generation’s pivotal “indie folk movement” and I consider them one of my gateway groups, but despite their importance, I’d never really considered myself a fan. And it’s not for lack of trying, I own all their albums, gave them multiple chances throughout high school and college, but I had always found them interminably boring. I didn’t see what other people saw in them… until this year. With the multi-month build-up to 2017’s Crack-Up, I found myself giving into the hype and giving their older albums another shot for the first time in years. To my surprise, after a handful of half-passive listens I really liked everything I heard. All three of their previous releases grew on me over the course of several weeks, and I became a fan like that. I can still see why I found them boring in high school, but I think the real reason is a lack of maturity. I now have the patience and appreciation for the kind of careful, measured indie folk they’re making, and that openness has rewarded me with hours of enjoyment.  

Circling back to Point #1: it’s often hard to fully grasp an album on first listen, and sometimes a record’s complexity doesn’t allow it to truly grab ahold of you until years down the line. In a way, this is also a point against pop music since so much of it “of the moment” it tends to age worse. It’s a genre that’s by nature the most tapped into pop culture, and as a result, it’s harder to go back and enjoy older songs when A) you’ve heard them thousands of times, and B) there’s more recent stuff that’s more tapped into the current sound. It feels like there’s more of an “expiration” to pop music which means it’s not necessarily as rewarding to venture back to.

5) Streaming, Permanence, and Getting Your Money’s Worth

A semi-recent extra-musical factor at play in this discussion has to do with how we consume music. Up until about a decade ago the process was 1) hear a song 2) go buy the album at the store 3) listen to the album. With the rise of iTunes, YouTube, and more recently, digital streaming platforms the entire process has become flattened. A song can come to mind, and we can pull it up on our phones within 30 seconds. You can hear a song at a bar, Shazam it, and add it to your digital collection within an instant.

As a result of this, albums as a concept have been diminished in both stature and importance. You have people like Chance The Rapper releasing retail mixtapes, Kanye West updating his albums after release, and Drake releasing commercial playlists. But on top of these (somewhat arbitrary) distinctions, there’s a layer of increasingly-pervasive accessibility. You can hear about an artist and have their discography at your fingertips within seconds. You can read about a new release and be streaming it by the time that it takes you to finish this sentence. That freedom has forever changed how we consume music. Comparing this on-demand accessibility with the “old ways” of going to a store and buying a physical record, it’s easy to see how the times have changed.

As a result of this shift, people are less committed to albums. If you don’t like an album you can play another just as quickly. We can jump ship with no loss at all. We’re not connected to the record, so it’s easy to abandon.

Funny enough, with the rise of streaming we’ve seen a near-direct correlation with the rise in the popularity of vinyl as it’s on track to be a billion-dollar industry this year. These are people that want and miss that physical connection with their records. There’s an undeniable difference between listening to an album on Spotify and hearing it come out of your vinyl player at home. “Warmth” and all that bullshit aside, this is an example of the format influencing our listening habits. If you’re using Spotify and don’t like an album, you can easily stop streaming and jump to any of the millions of readily-available alternatives.

Most importantly, when streaming, there’s also no reason to “justify” your purchase because we haven’t dropped $20+ on a piece of physical media. If you bought a record and didn’t like you’d damn sure try to listen to it more than a few times because you invested in it, goddammit!

There’s also a pattern of familiarity at play too. Every time you open Spotify you’re given the choice between something new and something that you already like. If you gave an album a shot and didn’t like it, you’re now given a choice between that and something you know you already like. So why would you ever opt for the thing you don’t like?

Reddit user nohoperadio explains this phenomenon and the wealth of choices that we have in the modern music landscape:

“Those pragmatic constraints on our listening habits don’t exist, and we have to make conscious decisions about how much time we want to devote to exploring new stuff and how much time we want to devote to digging deeper into stuff we’ve already heard, but every time you do one of those you have this anxious feeling like maybe you should be doing the other. It’s only in this new context that it’s possible to worry that you’re listening wrong.”

It really is an interesting psychological door that’s opened with our newfound technological access, and analysis paralysis aside, it explains why some songs draw listeners back by the millions. Drake’s “One Dance” is the most streamed Spotify song of all time with 1,330 million plays. It’s a good song, but not that good. It’s an example of a song achieving a balance of accessibility and pervasiveness until it becomes habitual and self-reinforcing. That’s something that only could have happened in the streaming world.

6) Fandom

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Up until now, we’ve mostly been talking about this framework within the context of “new” albums, but what about when you already have context? What about a non-accessible release from your favorite artist?

This has happened to me with many albums over the years. I wrote a 7,000-word four-part essay that was mostly just me grappling with my own disappointment of Drake and Travis Scott’s 2016 releases. For the sake of talking about something new: The Wonder Years are one of my all-time favorite bands. I’ve written a loving review of their second album, and I plan on doing the same thing with their third and fourth releases as well. After a trio of impactful, nearly-perfect pop-punk records, the band released their fifth album No Closer to Heaven on September 4th of 2015. While it’s not an “inaccessible” record, it’s easily my least favorite from the band and a far cry from their previous heart-on-sleeve realist pop-punk. It took me months of listening to the album to fully-realize my disappointment, and even longer to figure out why. I’m still not sure I can accurately explain why Heaven doesn’t gel with me, but that’s not what this post is for. The point is I’ve subjected myself to this album dozens of times racking up nearly 700 plays at the time of this writing. In fact, it’s my 19th most-listened-to album of all time according to Last.fm, and that’s for an album that I don’t even enjoy that much!

I was driven to this album partly by my frustration and confusion, but also my love of the band. I’ve enjoyed literally every other piece of music they’ve ever recorded, what made this one so different? I guess 700 plays isn’t something you’d afford even the most promising album, but this is an example of the listener’s history influencing their own behavior and desire to love an album. It’s trying to make an album into a “grower” when it may never be one in the first place. That leads nicely into #7…

7) Instant Gratification, Uncertainty Tolerance, and “Forcing It”

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The most common argument I see against the concept of albums as growers is the idea that the listener is “forcing it.” This is problematic mainly because everyone’s definition of “forcing it” is different. Some people have a specific number in mind ‘if you listen to an album three times and don’t like it, then you’re forcing yourself’ others base it on feeling ‘if you’re despising every second of an album, then just turn it off. Otherwise, you’re forcing it.’

The idea is you force yourself to like something out of pure habit or by subjecting yourself to it over and over again, eventually becoming hostage to something that you didn’t really like in the first place. To me, this is the meatiest discussion point here because it’s such a multifaceted issue. I’ve already discussed this concept within the context of Drake’s Views, but to briefly recap: I loved his 2015 album If You’re Reading This It’s Too Late, and he had a killer summer with What A Time To Be Alive and a high-profile rap beef. I was beyond hyped for his next release in 2016 but came out of my first listen incredibly disappointed. Over time I grew to like most of the songs, presumably from sheer repetition, but I still recognize it as an album that isn’t good on an objective artistic level. So is this forcing it? I never hated any of those listens, I just grew to like the album more after time had passed, but I still don’t think it’s good.

I’ve done the same thing this year with Father John Misty’s Pure Comedy. After an impeccable 2015 release and a metamonths-longinterview-ladenlead-up to the record’s release in April I, again, emerged from my first listen disappointed. I have come to enjoy the album more over time, especially after giving myself a break from it and seeing some of the songs performed live. So maybe these two cases just have to do with unrealistic built-up expectations and already being a fan (Point #6) but no matter how you look at it, I wanted to like these albums and kept subjecting myself to them.

At any rate, the biggest flaw with this argument is that everyone’s definition of “forcing it” is different. Unless someone’s making you listen at gunpoint, there is no force. You can stop at any time and you shouldn’t feel pressure to like something just because. But I fully recognize someone could see my listening history with Drake’s Views and say “my god, why would you listen to an album you’re lukewarm on that many times? That’s torture!” but I guess what’s torture for some is simply passive listening for another.

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For a more scientific perspective, this youtube video details some of the crazy behind-the-scenes factors at play in making pop music particularly pervasive. Everything from the radio to Urban Outfitters to fucking memes spread music and have the ability to make something exponentially more popular. This circles back to “forcing it” because you may have no power in these cases. God knows after years of the same retail job I grew to hate some songs that were otherwise great just from sheer repetition. It would make sense that this then becomes “forcing it” since you have no power, but sometimes even that can circle back to genuine love if you build enough positive associations over time. I may not like “Hotline Bling” as a song, but god knows I’ve upvoted enough memes featuring the turtleneck-clad Drake that I enjoy something about it.

Furthering the pseudo-scientifical discussion of articles I that don’t have the intelligence to write of research: this blog (which cites this study) discusses “addiction economy” and explores the profiles of “explorers” and “exploiters.” The primary difference between the two groups is their propensity for either delayed or instant gratification. The study explores the idea that technology has accelerated this process which (in a music context) circles back to Point #5 of streaming’s role in our listening habits. Why bother trying to listen to something “difficult” or “weird” when you can have the instant hit of euphoria that comes with a bouncy non-offensive Taylor Swift song?

I really think this one comes down to what you’re in the mood for. If you have the attention, time, and necessary background, why not explore something rich that you may love? But if you just want something quick and easy, just put on the Spotify Top 50 for some background noise. It becomes the musical equivalent of a hearty homecooked meal versus a big, greasy fast food burger. One may be objectively “better,” but it’s not always right for the situation.

8) Expectations and The Initial Approach

Another factor that exists outside of the music itself is the listener’s initial approach. If you go into any art with a preconceived notion you’ll either be surprised by the outcome or have your beliefs confirmed. If you go to a shitty movie expecting it to be shitty, you’ll emerge thinking “well duh.” The inverse of this could also be true (a shitty movie turning out good, etc.), but the real discussion here has to do with the viewer’s initial expectation.

I do think with music it’s rare that you’ll do a complete 180 in either direction. The most likely case of a “grower” is generally a record that you go into not knowing anything about and then some unknown factor (Point #2) keeps bringing you back. It’s also true that you could dislike and album and over time come out liking it (as I did with Views). And while it’s a rare occurrence, I suppose an album could also be a “shrinker” that you love on first listen, but grow to dislike more and more.

Circling back to genres, I think pop music tends to be a shrinker more often than not. It’s something that’s (by nature) immediately accessible but slowly drives you mad with each repeated listen like a screw tightening into your skull. We’ve all been there (especially anyone with a retail job) but I can’t think of a single occurrence where I’ve done that to myself of my own free will. Oppositely, I know people that only interact with music by listening to songs until they’re absolutely sick of them. That’s not how I prefer to interact with art mainly because I feel like there’s only so much time in the day and so many other things to listen to, why force that upon yourself?

I think that the listener’s starting point is a huge concept. Reddit user InSearchOfGoodPun outlines his thoughts on the initial approach and the impact of time on your listening experience:

“My personal opinion is that if you listen to almost anything enough times with a receptive attitude, you will start to appreciate it. It might not become one of your favorites, but you’ll like it for what it is. In any case, at the end of the day, you like what you like.”

The key phrase here is receptive attitude. If you aren’t listening with a receptive attitude, then you’re forcing yourself. Then you’re just making it unenjoyable no matter what. I think this is one of the biggest points in this whole write-up and a key indicator of who you are as a consumer of art. It’s all about being receptive regardless of your starting point.

9) The Language of Genres

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Jumping back to Kanye: it was a long and winding road filled with lots of resistance, but despite my own hangups, I now consider myself a hip-hop head. I listen to the genre constantly, I’m up on the “newcomers” and I find myself devoting an absurd amount of time to researching the realm’s happenings each day. I wouldn’t have cared that much without Kanye, and I wouldn’t have discovered half of the shit that I currently love without Yeezus breaking those barriers down.

I’ve spent this entire time talking about albums as “growers,” but it’s also possible that this concept could be applied to entire genres too. I mean, after all, a genre really is like a language you have to learn, and I was fortunate enough to have Kanye as my teacher. Through his discography, I learned about the genre’s history, who its major players are, as well as the language, cadence, and frameworks that it uses. In another sense, it’s almost like “building up your tolerance” to something you previously didn’t understand or couldn’t grasp.

I’ve detailed my own history wading into genres like hip-hop and indie, but it makes sense that this personal context would impact how we would interact with albums through the broader umbrella of their genre. I wouldn’t have understood hip-hop if I jumped straight to Migos. Everyone has a starting point for their musical taste, and it spreads outward from there. Pop music is an easily-accessible taste, but most other genres take a little bit more of an adjustment to get used to. Certain albums or genres are just objectively less-accessible, and harder to get into as a result.

In fact, it could easily be argued that exploring a genre could be the biggest decider on whether an album is a “grower” or not. Contextualizing a record within a larger space can help the listener and understanding it better and appreciate it more. Listening to one album multiple times might be the exact opposite of the correct approach, because while the listener may not like it, they may find something musically adjacent that’s more up their alley.

10) Songs Versus Albums

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For the sake of furthering the discussion outside of albums, it’s also worth zooming down to a micro level to look at individual songs. While I tend to listen (and think of things) in terms of albums, it’s undeniable that songs are the main component at play. In fact, a single song is probably the reason for you checking an album out in the first place. Thinking “hey I like this one thing, maybe I should check out the rest” is how I’ve discovered most of the music in my library.

But this same framework of “growers” can easily be applied to songs too. When listening to an album the first time, occasionally only individual songs will jump out at you right away. I love Lost in the Dream by The War on Drugs, but for the first dozen or so times I played the album, the only song I could remember was the opener “Under the Pressure.” That song had a memorable chorus, a catchy riff, and a driving rhythm. It alone is the sole reason I kept coming back to the record, but each time I put “Under the Pressure” on I’d find myself thinking ‘ah, I’ll just let the rest of the album play.’ Eventually, the rest of the record revealed itself to me and individual songs emerged from what was once an amorphous blob of sun-drenched heartland rock.

I did the exact same thing with Young Thug’s breakthrough 2015 album Barter 6. I’d already had a passing interest in Thug thanks to his previous collaborative efforts with Rich Homie Quan, so I gave Barter a semi-attentive spin and left underwhelmed. After a glowing Pitchfork review (Point #3) I gave the album another shot but couldn’t find myself getting past the first track. In a good way. I kept relistening to the album opener “Constantly Hating” and every time I tried to move onto something else, this transfixing opener drew me back in. Soon Barter 6’s second track grabbed me just as hard. Then the third. Then a single. Then a late album track. Eventually, I was listening to the whole thing front-to-back and enjoying every song. Individual songs are a viable path to an album becoming a grower, and while I don’t like digesting albums piecemeal, sometimes that approach can allow an album to creep up on you over time.

Final Thoughts

At the end of the day, there’s a difference between feeling lukewarm on an album then giving it a few more chances and hating an album but feeling like you’re obligated to listen because you “should” like it. Usually, there’s some redeeming quality that brings you back, God knows there’s plenty of albums I’ve heard once then forgotten forever.

Patience is key, and that receptivity can lead to an album becoming better over time. With pop music, I feel like there’s an individual tipping point that everyone hits where you go from fully-embracing a song to actively combatting it. We don’t all have the time or patience to devote ourselves to “difficult” albums, so sometimes the road less traveled is less appealing.

After writing all of this, I’ve come to the conclusion that my initial theory is a flawed. Like many things, it’s not universal. There’s no one “right” answer or perfect framework that applies to all of music. This theory still works on a case-by-case basis, but there’s nuance to every genre, artist, and song, and this broadness makes it hard to view music through such a broad lens.

If anything, a big takeaway is that there’s no one “better” genre, just different fits for different people. With all these possible elements at play, it’s easier to see how someone could gravitate towards one easier genre meanwhile a different person has cut their teeth in a different genre and has a more developed understanding of its intricacies.

And whether you look at it as “a grower” that gets better over time or a “shrinker” that driver you more insane with each listen, there is a point at which you are “forcing it” but (again) that varies from person to person. The only absolute is that there are no absolutes.

The truly compelling part of music is the way that you interact with it. What you bring to the experience and how you interpret the artist’s work. Whether it’s going track-by-track or listening front-to-back, or listening to one single song until you’re sick of it. Music is special because of what we project onto it. The memories we make around it.

It’s obviously incorrect to view all pop music as shallow, just as it’s incorrect to view all rock as deep, or all rap as thuggish. Everything is on a spectrum, and your perspective within the genre, the artist, your life, and the world all come into play when listening.

I don’t think there’s any defined “conclusion” to arrive at, just many different elements to keep track of. These frameworks can help explain why I like A while you like B. The absolute most important thing to take away from this is to keep an open and receptive mind.

I’ve recently come to the realization that my dream job, the one thing I really want to do, is to share things that I love with other people. To spread art, joy, and love in hopes that someone else is affected by these things the same way that I am.

That requires an objective mind, but you still won’t ever like everything. And that’s okay. You shouldn’t have to.

I think sharing things and spreading love is productive for the world.

It’s the most positive impact we can make on the world around us.

It’s spreading beauty.

Both being able to see why someone likes something and being able to share your own experience. It’s the one universal. The human experience. We all have unique perspectives, thoughts, and lives. Sometimes sharing is the only thing we can do.

Art is a bonding agent.

What we add to it is the special part.

Remain open.

Share your love.