Poptimism, Complexity, and Musical Stockholm Syndrome: Why Some Albums Grow On Us Over Time and Others Don’t

One of the biggest musical revelations of my life, like many things, came from a podcast. It wasn’t a cool song or the discovery of a new genre, but a conceptual framework that changed how I viewed the entirety of music.

The statement, born of a drunken video game discussion, found one of the hosts outlining his definition of pop music. His parameters weren’t based on the artist’s popularity or the sound of their music, but rather something that you could “hear once and enjoy.” He went on to elaborate “I didn’t even like most of my favorite albums the first time I heard them.”

I’m paraphrasing massively here (because I don’t remember the exact quote, episode, or even year), but this general notion is something that has stuck with me for almost a decade. It’s a bit of a roundabout way to define the pop genre (which I still love and appreciate), but it’s also a slightly snobby framework that looks down on an entire genre while simultaneously glorifying your own taste. So sure it’s problematic, but I also don’t think it’s entirely wrong. Pop music is scientifically designed to be catchy, appealing, and broad, that’s inherent in its DNA.

Still, the more I thought about this framing device, the more I found it to be true. I especially latched onto the host’s claim that most of his favorite albums were “growers” he found himself enjoying more over time. As I searched through my own music library, I realized that nearly all of my favorite albums were ones I’d listened to dozens of times and seemingly got better with each listen. In fact, most of them were records that I thought nothing of or flat-out dismissed at first but eventually grew to love. Oppositely, there were dozens of other albums (pop or otherwise) that I’d listened to once and forgotten almost instantly.

So this theory seemed to hold water, and it’s a filter that I’ve used to view music through for nearly a decade at this point. Recently the idea of albums being “growers” brought up online and spark quite a bit of debate. There’s one side that subscribes to the “grower versus shower” mentality, and another that views this behavior as simply subjecting yourself to an album over and over again until you like it. As with most everything, there’s truth to both sides and neither is truly “right.” So I’ve spent some time mulling over this framework, asking people about it, and gathering opinions from both sides of the fence. I’ve uncovered ten different inter-connected elements that are at play within the “grower” concept. I’m going to outline each point below along with personal examples in hopes that I arrive at some sort of conclusion or thesis statement in the process.

1) Denseness and Complexity

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One of the biggest arguments in favor of returning to albums and the concept of “growers” is the idea that some genres/bands/records are so musically complex that they encourage it. Whether it’s lyrical, instrumental, or contextual, sometimes there is so much going on in a record that it’s impossible to take everything in on first listen. Take something like Pet Sounds or The Seer where at any given moment there are dozens of individual components all fighting for the same sonic landscape. You can listen to Pet Sounds once and “get it,” but repeated listens reward the listener by allowing them to slowly discover everything at play in these carefully-layered songs. It’s like crossing things off a list; once you know the lyrics you can pay less attention to the vocalist and focus on a different element of the arrangement. You can keep revising an album and delve deeper each time until you have the full picture; one that was impossible to see the first time you listened.

Meanwhile, pop music is almost always internationally bare. By remaining surface-level (both lyrically and instrumentally) pop songs are easier to grasp at first pass. This allows pop artists to more easily fulfill their primary purpose by transporting a single supremely-catchy hook or chorus into the listener’s brain. As a result, the pop genre as a whole actively avoids things that could “distract” the listener because those experimentations and imperfections are often things that risk detracting from the core message that’s being delivered. That’s not to say pop songs don’t require skill to make, just that they avoid anything too “out there.”

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Take Katy Perry’s “California Gurls”: it’s a song that I adore, but I’ll be the first to admit there’s almost no substance to it. The main elements at play here are Katy Perry’s voice and a warm radiating synth line. There’s a guitar and bass laid underneath these primary elements along with a handful of ad-libs from both Mrs. Perry and Mr. Dogg, but those the closest thing to musical depth that this track offers. Much like the music video, “California Gurls” is a synthetic and sugary-sweet pop song that exists to convey a single straight-forward message. As a result, you have a song that’s catchy due in large part to the fact that it’s presented in a barebones way. By being lyrically or musically complex you risk immediacy, so you must present your song in a pointed way so as to embrace catchiness.

So obviously sheer mass and complexity are major factors in this debate. Some of my favorite records are indeed sprawling epics that I’ve essentially bonded with over the course of several years. Records that have drawn me back in time and time again and improved my impression of them in the process by developing a unique and ever-changing relationship with me. A musically-dense record will always be more rewarding to return to because it rewards repeated listens and allows the listener to pick up on something new each time. Meanwhile, a pop track may keep a listener coming back for the earworm factor, but won’t necessarily be as deeply rewarding the same way that a “complex” album would be.

2) The Unknown Factor

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Sometimes there’s a mysterious, unknowable X-factor that keeps you coming back to a record. Even an album you don’t like can draw you back, if only to pin down its ephemeral magnetism. This has happened to me in 2012 with Carly Rae Jepsen’s megahit “Call Me Maybe” and (after dozens of listens) I’ve since pinned it down to her unique delivery of the goosebump-inducing line “and.. all the other boys.” Early on in his excellent 150-page CRJ-based manifesto, Max Landis does an excellent job of breaking down the song’s undercurrent of distress and subversion, but the point is in 2012 we, as a society, were collectively drawn to this song for some reason.

Sometimes it’s as simple as a weird vocal quirk, other times it’s an attention-grabbing instrumental moment, or a riff that gets stuck in your brain like jelly. In any case, these unique moments aren’t limited to one genre and their ear-worminess plays a huge part in why we return to a piece of art.

I’ve done this with countless songs. Sometimes I’ll find myself listening to an entire album just to experience a single moment in full effect. Sure I can listen to Hamilton’s “Take a Break” in isolation, but it’s only when I listen to the entire play from the beginning that I fully tear up at the song’s implication within the larger narrative. Moments in the song like hearing Phillip’s rap, coupled with Alexander’s growing distance from his family, and dark multi-leveled foreshadowing, are all made more impactful when the piece is taken in as a whole. We don’t get to pick the little things that draw us in, but this search is one of the most rewarding aspects of music appreciation and discovery.

In a third case (I’ll fully-delve into deeper this December), up until last year, Sufjan Stevens has been an artist that I wanted get into. Thanks to a serendipitous iTunes DJ Shuffle back in high school, I became infatuated with exactly three of his songs and I spent literal years listening only to these three tracks until I was ready to explore the rest of his discography.

The Carly Rae Jepsen example proves that there’s still room for these moments in a pop song. Experimentation and subverting expectations can reward the artist in unexpected ways, but if there’s not something there to make the listener curious enough, then it’s unlikely that they’re going to go back and try to figure it out on their own.

3) Critical Acclaim, Message Boards, and Peer Pressure

Like it or not, critics play a role in dictating taste within culture. I suppose it’s less like “dictating” and more like influencing, but I think we’ve all been swayed by reviews at one time or another. Whether it was being convinced to stay away from a bad movie, or giving a record a spin based purely on universal acclaim, critics have an undeniable impact on our cultural landscape.

I don’t think that’s necessarily a bad thing. At worst it will make you more hesitant, and at best you might give something a chance that you never would have known about otherwise. I did this with Kanye West in 2010 following the release of My Beautiful Dark Twisted Fantasy, after its perfect Pitchfork score and placement as their best album of 2010. Aside from Eminem, I’d never really listened to any hip-hop in earnest, but this level of praise couldn’t be a coincidence, right? I downloaded the album, gave it a reluctant spin, and came away from it mostly underwhelmed.

As a side note (before I get called out) it’s worth noting that I didn’t have any context for My Beautiful Dark Twisted Fantasy at the time. I had no idea about Kanye’s background, or what the album represented within his career. I also had no real appreciation for the record’s layers upon first listen (circling back to Point #1) but I went on to rediscover and genuinely love it in 2016. The point is I picked up this album solely because of critics.

Continuing the Kanye West anecdotes; I’ve already written about how the internet’s reaction to the release of Yeezus spurred me to give the album a shot. I still didn’t get him. For whatever reason, I gave the album another listen a couple months after its release and suddenly everything clicked. I loved Yeezus and soon found myself venturing back through Kanye’s discography from the beginning. I’d like to think that I came to love Kanye of my own free will, but the reason I gave him a chance in the first place (and the second place) is because of other people. Whether it was a “reputable” journalistic source like Pitchfork, or simply witnessing the unbridled joy of hip-hop heads on an internet message board, I could tell I was missing out on something, and that kept me open.

4) Personal Context, The Language of Genres, and The Passage of Time

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After “discovering” Kanye West in 2013, he was the sole hip-hop artist I listened to for some time. I would casually browse forums and keep up on large-scale movements within the genre, but it wasn’t until years later that I would find myself delving deeper into the contemporary rap scene. By the end of 2015, I was listening to everything from leaned-out trap, conceptual double albums, absurdist mixtapes and even Drake. Soon I found myself listening to goofier (then) lesser-known acts like Lil Yachty, Lil Uzi Vert, and Desiigner. I can guarantee you that I never would have latched onto any of those guys if it wasn’t for Kanye breaking down my personal barriers and dismantling my hip-hop-related hangups. It took time for me to go from actively disliking hip-hop to embracing it wholeheartedly, and that’s a journey that can only happen over time.

While your personal journey within individual genres matters, there are also things like general knowledge and maturity at play too. Once I got out of that shitty high school ‘everything that’s popular sucks’ punk mentality I opened myself up to dozens of new artistic directions. I gained a new appreciation for things I’d previously despised, and I began to understand why things like MBDTF were important. It’s a combination of open-mindedness and cultural awareness that comes with age, and one that I hope never slows as I get older.

Maturity is an uncontrollable factor that’s hard to pin down, and impossible to quantify. I’ve experienced “musical maturity” as recently as this year with the Fleet Foxes. They were a member of my generation’s pivotal “indie folk movement” and I consider them one of my gateway groups, but despite their importance, I’d never really considered myself a fan. And it’s not for lack of trying, I own all their albums, gave them multiple chances throughout high school and college, but I had always found them interminably boring. I didn’t see what other people saw in them… until this year. With the multi-month build-up to 2017’s Crack-Up, I found myself giving into the hype and giving their older albums another shot for the first time in years. To my surprise, after a handful of half-passive listens I really liked everything I heard. All three of their previous releases grew on me over the course of several weeks, and I became a fan like that. I can still see why I found them boring in high school, but I think the real reason is a lack of maturity. I now have the patience and appreciation for the kind of careful, measured indie folk they’re making, and that openness has rewarded me with hours of enjoyment.  

Circling back to Point #1: it’s often hard to fully grasp an album on first listen, and sometimes a record’s complexity doesn’t allow it to truly grab ahold of you until years down the line. In a way, this is also a point against pop music since so much of it “of the moment” it tends to age worse. It’s a genre that’s by nature the most tapped into pop culture, and as a result, it’s harder to go back and enjoy older songs when A) you’ve heard them thousands of times, and B) there’s more recent stuff that’s more tapped into the current sound. It feels like there’s more of an “expiration” to pop music which means it’s not necessarily as rewarding to venture back to.

5) Streaming, Permanence, and Getting Your Money’s Worth

A semi-recent extra-musical factor at play in this discussion has to do with how we consume music. Up until about a decade ago the process was 1) hear a song 2) go buy the album at the store 3) listen to the album. With the rise of iTunes, YouTube, and more recently, digital streaming platforms the entire process has become flattened. A song can come to mind, and we can pull it up on our phones within 30 seconds. You can hear a song at a bar, Shazam it, and add it to your digital collection within an instant.

As a result of this, albums as a concept have been diminished in both stature and importance. You have people like Chance The Rapper releasing retail mixtapes, Kanye West updating his albums after release, and Drake releasing commercial playlists. But on top of these (somewhat arbitrary) distinctions, there’s a layer of increasingly-pervasive accessibility. You can hear about an artist and have their discography at your fingertips within seconds. You can read about a new release and be streaming it by the time that it takes you to finish this sentence. That freedom has forever changed how we consume music. Comparing this on-demand accessibility with the “old ways” of going to a store and buying a physical record, it’s easy to see how the times have changed.

As a result of this shift, people are less committed to albums. If you don’t like an album you can play another just as quickly. We can jump ship with no loss at all. We’re not connected to the record, so it’s easy to abandon.

Funny enough, with the rise of streaming we’ve seen a near-direct correlation with the rise in the popularity of vinyl as it’s on track to be a billion-dollar industry this year. These are people that want and miss that physical connection with their records. There’s an undeniable difference between listening to an album on Spotify and hearing it come out of your vinyl player at home. “Warmth” and all that bullshit aside, this is an example of the format influencing our listening habits. If you’re using Spotify and don’t like an album, you can easily stop streaming and jump to any of the millions of readily-available alternatives.

Most importantly, when streaming, there’s also no reason to “justify” your purchase because we haven’t dropped $20+ on a piece of physical media. If you bought a record and didn’t like you’d damn sure try to listen to it more than a few times because you invested in it, goddammit!

There’s also a pattern of familiarity at play too. Every time you open Spotify you’re given the choice between something new and something that you already like. If you gave an album a shot and didn’t like it, you’re now given a choice between that and something you know you already like. So why would you ever opt for the thing you don’t like?

Reddit user nohoperadio explains this phenomenon and the wealth of choices that we have in the modern music landscape:

“Those pragmatic constraints on our listening habits don’t exist, and we have to make conscious decisions about how much time we want to devote to exploring new stuff and how much time we want to devote to digging deeper into stuff we’ve already heard, but every time you do one of those you have this anxious feeling like maybe you should be doing the other. It’s only in this new context that it’s possible to worry that you’re listening wrong.”

It really is an interesting psychological door that’s opened with our newfound technological access, and analysis paralysis aside, it explains why some songs draw listeners back by the millions. Drake’s “One Dance” is the most streamed Spotify song of all time with 1,330 million plays. It’s a good song, but not that good. It’s an example of a song achieving a balance of accessibility and pervasiveness until it becomes habitual and self-reinforcing. That’s something that only could have happened in the streaming world.

6) Fandom

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Up until now, we’ve mostly been talking about this framework within the context of “new” albums, but what about when you already have context? What about a non-accessible release from your favorite artist?

This has happened to me with many albums over the years. I wrote a 7,000-word four-part essay that was mostly just me grappling with my own disappointment of Drake and Travis Scott’s 2016 releases. For the sake of talking about something new: The Wonder Years are one of my all-time favorite bands. I’ve written a loving review of their second album, and I plan on doing the same thing with their third and fourth releases as well. After a trio of impactful, nearly-perfect pop-punk records, the band released their fifth album No Closer to Heaven on September 4th of 2015. While it’s not an “inaccessible” record, it’s easily my least favorite from the band and a far cry from their previous heart-on-sleeve realist pop-punk. It took me months of listening to the album to fully-realize my disappointment, and even longer to figure out why. I’m still not sure I can accurately explain why Heaven doesn’t gel with me, but that’s not what this post is for. The point is I’ve subjected myself to this album dozens of times racking up nearly 700 plays at the time of this writing. In fact, it’s my 19th most-listened-to album of all time according to Last.fm, and that’s for an album that I don’t even enjoy that much!

I was driven to this album partly by my frustration and confusion, but also my love of the band. I’ve enjoyed literally every other piece of music they’ve ever recorded, what made this one so different? I guess 700 plays isn’t something you’d afford even the most promising album, but this is an example of the listener’s history influencing their own behavior and desire to love an album. It’s trying to make an album into a “grower” when it may never be one in the first place. That leads nicely into #7…

7) Instant Gratification, Uncertainty Tolerance, and “Forcing It”

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The most common argument I see against the concept of albums as growers is the idea that the listener is “forcing it.” This is problematic mainly because everyone’s definition of “forcing it” is different. Some people have a specific number in mind ‘if you listen to an album three times and don’t like it, then you’re forcing yourself’ others base it on feeling ‘if you’re despising every second of an album, then just turn it off. Otherwise, you’re forcing it.’

The idea is you force yourself to like something out of pure habit or by subjecting yourself to it over and over again, eventually becoming hostage to something that you didn’t really like in the first place. To me, this is the meatiest discussion point here because it’s such a multifaceted issue. I’ve already discussed this concept within the context of Drake’s Views, but to briefly recap: I loved his 2015 album If You’re Reading This It’s Too Late, and he had a killer summer with What A Time To Be Alive and a high-profile rap beef. I was beyond hyped for his next release in 2016 but came out of my first listen incredibly disappointed. Over time I grew to like most of the songs, presumably from sheer repetition, but I still recognize it as an album that isn’t good on an objective artistic level. So is this forcing it? I never hated any of those listens, I just grew to like the album more after time had passed, but I still don’t think it’s good.

I’ve done the same thing this year with Father John Misty’s Pure Comedy. After an impeccable 2015 release and a metamonths-longinterview-ladenlead-up to the record’s release in April I, again, emerged from my first listen disappointed. I have come to enjoy the album more over time, especially after giving myself a break from it and seeing some of the songs performed live. So maybe these two cases just have to do with unrealistic built-up expectations and already being a fan (Point #6) but no matter how you look at it, I wanted to like these albums and kept subjecting myself to them.

At any rate, the biggest flaw with this argument is that everyone’s definition of “forcing it” is different. Unless someone’s making you listen at gunpoint, there is no force. You can stop at any time and you shouldn’t feel pressure to like something just because. But I fully recognize someone could see my listening history with Drake’s Views and say “my god, why would you listen to an album you’re lukewarm on that many times? That’s torture!” but I guess what’s torture for some is simply passive listening for another.

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For a more scientific perspective, this youtube video details some of the crazy behind-the-scenes factors at play in making pop music particularly pervasive. Everything from the radio to Urban Outfitters to fucking memes spread music and have the ability to make something exponentially more popular. This circles back to “forcing it” because you may have no power in these cases. God knows after years of the same retail job I grew to hate some songs that were otherwise great just from sheer repetition. It would make sense that this then becomes “forcing it” since you have no power, but sometimes even that can circle back to genuine love if you build enough positive associations over time. I may not like “Hotline Bling” as a song, but god knows I’ve upvoted enough memes featuring the turtleneck-clad Drake that I enjoy something about it.

Furthering the pseudo-scientifical discussion of articles I that don’t have the intelligence to write of research: this blog (which cites this study) discusses “addiction economy” and explores the profiles of “explorers” and “exploiters.” The primary difference between the two groups is their propensity for either delayed or instant gratification. The study explores the idea that technology has accelerated this process which (in a music context) circles back to Point #5 of streaming’s role in our listening habits. Why bother trying to listen to something “difficult” or “weird” when you can have the instant hit of euphoria that comes with a bouncy non-offensive Taylor Swift song?

I really think this one comes down to what you’re in the mood for. If you have the attention, time, and necessary background, why not explore something rich that you may love? But if you just want something quick and easy, just put on the Spotify Top 50 for some background noise. It becomes the musical equivalent of a hearty homecooked meal versus a big, greasy fast food burger. One may be objectively “better,” but it’s not always right for the situation.

8) Expectations and The Initial Approach

Another factor that exists outside of the music itself is the listener’s initial approach. If you go into any art with a preconceived notion you’ll either be surprised by the outcome or have your beliefs confirmed. If you go to a shitty movie expecting it to be shitty, you’ll emerge thinking “well duh.” The inverse of this could also be true (a shitty movie turning out good, etc.), but the real discussion here has to do with the viewer’s initial expectation.

I do think with music it’s rare that you’ll do a complete 180 in either direction. The most likely case of a “grower” is generally a record that you go into not knowing anything about and then some unknown factor (Point #2) keeps bringing you back. It’s also true that you could dislike and album and over time come out liking it (as I did with Views). And while it’s a rare occurrence, I suppose an album could also be a “shrinker” that you love on first listen, but grow to dislike more and more.

Circling back to genres, I think pop music tends to be a shrinker more often than not. It’s something that’s (by nature) immediately accessible but slowly drives you mad with each repeated listen like a screw tightening into your skull. We’ve all been there (especially anyone with a retail job) but I can’t think of a single occurrence where I’ve done that to myself of my own free will. Oppositely, I know people that only interact with music by listening to songs until they’re absolutely sick of them. That’s not how I prefer to interact with art mainly because I feel like there’s only so much time in the day and so many other things to listen to, why force that upon yourself?

I think that the listener’s starting point is a huge concept. Reddit user InSearchOfGoodPun outlines his thoughts on the initial approach and the impact of time on your listening experience:

“My personal opinion is that if you listen to almost anything enough times with a receptive attitude, you will start to appreciate it. It might not become one of your favorites, but you’ll like it for what it is. In any case, at the end of the day, you like what you like.”

The key phrase here is receptive attitude. If you aren’t listening with a receptive attitude, then you’re forcing yourself. Then you’re just making it unenjoyable no matter what. I think this is one of the biggest points in this whole write-up and a key indicator of who you are as a consumer of art. It’s all about being receptive regardless of your starting point.

9) The Language of Genres

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Jumping back to Kanye: it was a long and winding road filled with lots of resistance, but despite my own hangups, I now consider myself a hip-hop head. I listen to the genre constantly, I’m up on the “newcomers” and I find myself devoting an absurd amount of time to researching the realm’s happenings each day. I wouldn’t have cared that much without Kanye, and I wouldn’t have discovered half of the shit that I currently love without Yeezus breaking those barriers down.

I’ve spent this entire time talking about albums as “growers,” but it’s also possible that this concept could be applied to entire genres too. I mean, after all, a genre really is like a language you have to learn, and I was fortunate enough to have Kanye as my teacher. Through his discography, I learned about the genre’s history, who its major players are, as well as the language, cadence, and frameworks that it uses. In another sense, it’s almost like “building up your tolerance” to something you previously didn’t understand or couldn’t grasp.

I’ve detailed my own history wading into genres like hip-hop and indie, but it makes sense that this personal context would impact how we would interact with albums through the broader umbrella of their genre. I wouldn’t have understood hip-hop if I jumped straight to Migos. Everyone has a starting point for their musical taste, and it spreads outward from there. Pop music is an easily-accessible taste, but most other genres take a little bit more of an adjustment to get used to. Certain albums or genres are just objectively less-accessible, and harder to get into as a result.

In fact, it could easily be argued that exploring a genre could be the biggest decider on whether an album is a “grower” or not. Contextualizing a record within a larger space can help the listener and understanding it better and appreciate it more. Listening to one album multiple times might be the exact opposite of the correct approach, because while the listener may not like it, they may find something musically adjacent that’s more up their alley.

10) Songs Versus Albums

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For the sake of furthering the discussion outside of albums, it’s also worth zooming down to a micro level to look at individual songs. While I tend to listen (and think of things) in terms of albums, it’s undeniable that songs are the main component at play. In fact, a single song is probably the reason for you checking an album out in the first place. Thinking “hey I like this one thing, maybe I should check out the rest” is how I’ve discovered most of the music in my library.

But this same framework of “growers” can easily be applied to songs too. When listening to an album the first time, occasionally only individual songs will jump out at you right away. I love Lost in the Dream by The War on Drugs, but for the first dozen or so times I played the album, the only song I could remember was the opener “Under the Pressure.” That song had a memorable chorus, a catchy riff, and a driving rhythm. It alone is the sole reason I kept coming back to the record, but each time I put “Under the Pressure” on I’d find myself thinking ‘ah, I’ll just let the rest of the album play.’ Eventually, the rest of the record revealed itself to me and individual songs emerged from what was once an amorphous blob of sun-drenched heartland rock.

I did the exact same thing with Young Thug’s breakthrough 2015 album Barter 6. I’d already had a passing interest in Thug thanks to his previous collaborative efforts with Rich Homie Quan, so I gave Barter a semi-attentive spin and left underwhelmed. After a glowing Pitchfork review (Point #3) I gave the album another shot but couldn’t find myself getting past the first track. In a good way. I kept relistening to the album opener “Constantly Hating” and every time I tried to move onto something else, this transfixing opener drew me back in. Soon Barter 6’s second track grabbed me just as hard. Then the third. Then a single. Then a late album track. Eventually, I was listening to the whole thing front-to-back and enjoying every song. Individual songs are a viable path to an album becoming a grower, and while I don’t like digesting albums piecemeal, sometimes that approach can allow an album to creep up on you over time.

Final Thoughts

At the end of the day, there’s a difference between feeling lukewarm on an album then giving it a few more chances and hating an album but feeling like you’re obligated to listen because you “should” like it. Usually, there’s some redeeming quality that brings you back, God knows there’s plenty of albums I’ve heard once then forgotten forever.

Patience is key, and that receptivity can lead to an album becoming better over time. With pop music, I feel like there’s an individual tipping point that everyone hits where you go from fully-embracing a song to actively combatting it. We don’t all have the time or patience to devote ourselves to “difficult” albums, so sometimes the road less traveled is less appealing.

After writing all of this, I’ve come to the conclusion that my initial theory is a flawed. Like many things, it’s not universal. There’s no one “right” answer or perfect framework that applies to all of music. This theory still works on a case-by-case basis, but there’s nuance to every genre, artist, and song, and this broadness makes it hard to view music through such a broad lens.

If anything, a big takeaway is that there’s no one “better” genre, just different fits for different people. With all these possible elements at play, it’s easier to see how someone could gravitate towards one easier genre meanwhile a different person has cut their teeth in a different genre and has a more developed understanding of its intricacies.

And whether you look at it as “a grower” that gets better over time or a “shrinker” that driver you more insane with each listen, there is a point at which you are “forcing it” but (again) that varies from person to person. The only absolute is that there are no absolutes.

The truly compelling part of music is the way that you interact with it. What you bring to the experience and how you interpret the artist’s work. Whether it’s going track-by-track or listening front-to-back, or listening to one single song until you’re sick of it. Music is special because of what we project onto it. The memories we make around it.

It’s obviously incorrect to view all pop music as shallow, just as it’s incorrect to view all rock as deep, or all rap as thuggish. Everything is on a spectrum, and your perspective within the genre, the artist, your life, and the world all come into play when listening.

I don’t think there’s any defined “conclusion” to arrive at, just many different elements to keep track of. These frameworks can help explain why I like A while you like B. The absolute most important thing to take away from this is to keep an open and receptive mind.

I’ve recently come to the realization that my dream job, the one thing I really want to do, is to share things that I love with other people. To spread art, joy, and love in hopes that someone else is affected by these things the same way that I am.

That requires an objective mind, but you still won’t ever like everything. And that’s okay. You shouldn’t have to.

I think sharing things and spreading love is productive for the world.

It’s the most positive impact we can make on the world around us.

It’s spreading beauty.

Both being able to see why someone likes something and being able to share your own experience. It’s the one universal. The human experience. We all have unique perspectives, thoughts, and lives. Sometimes sharing is the only thing we can do.

Art is a bonding agent.

What we add to it is the special part.

Remain open.

Share your love.


Counting in Hip-Hop

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For the past several weeks I’ve been working on a monster write-up, and I keep hitting walls. I don’t know if it’s writer’s block or sheer laziness, but as an exercise to overcome my wordlessness I’m going to unleash a dumbass idea that I’ve had in my head for months.

This is a post about numbers. Counting specifically. Not like time signatures or recursive rhyme schemes, or anything complicated. Nope, I’m talking about Sesame Street-level counting upward by single numbers.

This is a phenomenon that I first noticed earlier this year in the explosive lead-up to Kendrick Lamar’s DAMN. After spotting this example, I quickly noticed other instances and it began to feel like a genre-wide happening. It became a weird trend that I’ve spotted in multiple songs this year alone. There are probably even more instances that I haven’t heard yet, and at the risk of drilling down to levels of abjectly-obscure hyper-specificity, here it is: the definitive list of 2017 hip-hop songs that employ counting as a rhyme scheme.

Migos “Slippery”

In this Gucci Mane-featuring track, the Atlanta trap trio takes turns discussing women, drugs, and the liquidity of their jewelry. After the song’s first hook, Quavo, the group’s resident crooner, jumps into his verse headfirst. Any verse that starts with an earnest delivery of the word “tater tot” deserves recognition in the first place. After a cursory mention of haters followed by a crocodilian turn of phrase, Quavo circles around to the song’s primary focal point and describes his jewelry:

Iced out watch (ice) ridin’ round, ten o'clock (ten)

While not completely out of place, the transition from his bejeweled timekeeper to a relatively mundane time of day seems a little jarring. The next line reveals the mention of 10pm to actually be a setup for a series of time-related bars that would have sounded at home coming out of the Count’s mouth:

Ridin’ round, geeked up, damn, think it’s three o'clock (three)

Four o'clock (four) five o'clock, six o'clock (five)

It’s a pretty bizarre conceit, but I guess it just serves to reinforce the fact that Quavo is riding around “geeked up” at presumably any hour of the day. It’s still a line that makes me smile after dozens of listens, and if anyone can sell a song in which you literally just list off the different times of the day, it’s Quavo. His delivery on these lines are fittingly icy, and they transfer their distorted sense of time to the listener simply by proximity.


Kendrick Lamar “The Heart Part 4”

The lead-up to Kendrick Lamar’s highly-anticipated fourth studio album was an exciting time. While we’d only experienced swirling rumors up until March, the internet’s hype hit an all-time high when Lamar dropped the surprise one-off “The Heart Part 4.” There’s a lot to digest in this song from possible disses to announcing his own arrival, but most importantly, the track served as an announcement, a message the Kendrick Lamar was officially back.

Midway through the song, there’s a beat switch, and Kendrick starts spitting a particularly venomous set of bars over an interpolated Beanie Sigel beat and a 24-Carat Black sample. He’d go on to rap over the exact same beat on the album cut “FEAR.” but for the time being, it was simply an impactful verse with some of the most braggadocious lyrics we’ve ever heard from Mr. Duckworth.

Early on in this second verse, Kendrick spits a handful of lines that only he could get away with:

Yellin’, “One, two, three, four, five

I am the greatest rapper alive!”

So damn great, motherfucker, I’ve died

What you hearin’ now is a paranormal vibe

I say only Kendrick can get away with this because it would have sounded like a lie coming from nearly anyone else. Seeing the lines written out, they still look like objectively bad lyrics, but Kendrick gets a pass because of who he is and what this song represents.

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The song’s genius annotation is a hyper-linked clusterfuck of references hoping to connect all the things that Kendrick could be calling out. It’s possible he could be pulling from any one of these points, but I think this line also works because it’s so infrequent that we hear a rapper say anything like this in 2017. With younger artists releasing music that pulls more from other genres and actively distancing themselves from the “rapper” label, it’s refreshing to see some old-school “I’m the best in the game” boasting from someone who also has the technical skill to back it up.

These lines also call to mind Kendrick’s game-changing “Control” verse in which he named names and brought back an old-school rivalry to hip-hop. This verse achieves that same feeling to a lesser extent but still comes off as a good-natured challenge for his peers to better themselves.

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21 Savage “Bank Account”

In this Song of the Summer contender, Atlanta-based rapper and knife enthusiast 21 Savage is pulling double duty both rapping and producing this platinum-selling cut off of his debut studio album. The single, which samples Travis Scott’s excellent “Oh My / Dis Side,” is a dark, moody, ad-lib-riddled account of 21’s wealth and an outline of how far he’s willing to go for the people he loves. When I say “account” I mean that quite literally as the song’s infectious chorus finds a joyless 21 Savage listing off the numbers in his savings account:

I got 1-2-3-4-5-6-7-8 Ms in my bank account, yeah (on God)

In my bank account, yeah (on God)

In my bank account, yeah (on God)

In my bank account, yeah (on God)

In my bank account, yeah (on God)

In my bank account, yeah (on God)

I got 1-2-3-4-5-6-7-8 shooters ready to gun you down, yeah (fast)

Ready to gun you down, yeah (on God)

Ready to gun you down, yeah (on God)

Ready to gun you down, yeah (on God)

Ready to gun you down, yeah (on God)

Ready to gun you down, yeah (on God)

It’s a repetitive series of lines that are both surprisingly catchy and personable within the context of the song. This chorus is just confident enough to serve as a chest-inflating masculine brag, but also goofy enough to be used in memes like this. I’ve already documented all of Issa Album’s food references, but lines like these are the reason that people keep returning to this song (and album) in droves. The chorus of “Bank Account” is a perfect encapsulation of 21 Savage’s appeal by highlighting his trademarked emotionless flow while walking the line between repetition and darkness that he is known for.

Lyrics like the ones above may not look like much on paper, but the point is that they all work. Whether it’s the delivery, a contextual turn of phrase, or a multi-layered double-meaning, these lyrics all work flawlessly within the context of their songs.

In fact, they’re all kinda dog shit when taken out of context like I’ve done here, but this phenomenon of literal counting is just something I noticed and felt compelled to highlight. I guess with enough skill, proficiency, and charisma, people like the artists listed above can make anything sound good.

Here’s to 1-2-3-4-5-6-7-8 more decades of equally-straightforward lyrics. Honestly, if you can make sequential numbers compelling, then you’re succeeding as an artist.

Lil Aaron is The Internet's Last Hope

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A bit of a sequel to my recent write-up on the 2017 Soundcloud scene, this post is a markedly more positive look at an artist who is using the same path blazed by trap musicians to create something wholly unique on his own terms.

While the hair-dyed “mumble rap” scene of 2016 paved the way for an unrelenting crop of new artists like XXXtentacion and Lil Pump, it also built a framework that allowed for the emergence of new artists who were able to use the same sound and take it a step further. The anthesis of these aggressive bass-abusing rappers is a long-haired dude named Lil Aaron. Described as one of the music industry’s “best kept (and weirdest) secrets,” Aaron is a 23-year-old rapper from Indiana who grew up with an omnivorous appetite for music. With a diet consisting of equal parts hip-hop and rock, Aaron’s music is the product of two decades of careful study and appreciation. He is the result of unrestrained internet access and becoming musically-conscious in an era where T-Pain and Outkast were as prevalent as Taking Back Sunday and Blink-182.

In 2017, those genre-based barriers are lower than ever, and Lil Aaron has spent the last year building a musical playground in which all sounds are treated equally. He isn’t making the same blown-out trap centered around adrenaline-inducing primordial chants, but he uses many of the same techniques as the Soundcloud rapper greats. From song topics, terms, and cultural idioms, even down to the dyed hair, Aaron takes the traditional signposts of the genre and plays with them until they’re barely recognizable. What emerges is a Das Racist-esque parody that shows immense appreciation for the scene while simultaneously deconstructing the tropes as he’s using them. It’s mercilessly poking fun at the genre in the way that only an insider can, all while making one-of-a-kind music in the process.

103°

I first became aware of Lil Aaron’s existence while browsing the Twitter-sphere on a particularly hot 103° day in Portland. I’d spend the day writing in my backyard, sweating it out and listening to Lana Del Rey in between submitting vaguely-flippant job applications. I’d put in a surprisingly hard days work and figured some mindless Twitter scrolling was a suitable reward.

I stumbled across a video that power user @belatweets2u had retweeted featuring a big white dude with green hair dancing and the caption “im a hot topic.” I’ll admit I was intrigued (and ready to hate it), but I clicked on the video anyway, mainly in an attempt to figure out how this played into my go-to high school clothing shop. When I expanded the video, I heard the unmistakable sounds of Panic! At the Disco’sI Write Sins Not Tragedies” and was taken aback.

I had to look away from the phone and catch my breath just to make sure I was hearing this right. To say I was perplexed would be an understatement. I hadn’t listened to the song in years, but the song’s instantly-recognizable opening notes took me back to middle school instantly. The 2005-era orchestral plucks were accompanied by Aaron’s alternating “ayyy’s” and “yeah’s” in between the song’s quickly-plucked pizzicato strings. His ad-libbed additions were on-beat and, while incongruous, fit in eerily well with the song’s original overwrought emo context. As the song’s eighth measure hit, right as you’re expecting Brendon Urie’s vocals to enter at their familiar spot, a catastrophic bass blast enters the mix accompanied by Aaron’s auto tune-drenched voice singing “I’m a Hot topic, yeah.

I was smitten.

He continued to dance, sing, and ad-lib along with his Disco-infused trap song, and within seconds everything fell into place. It was an instantly-endearing mix of modern trap stylings and middle school nostalgia that melted my heart and made me a fan within the space of a single 37-second Twitter video.

Further Down

From there, I sought out Lil Aaron’s Soundcloud and played his most recent song “Warped Tour” which takes the same approach as “Hot Topic,” this time sampling Paramore’s megahit “Misery Business” for another trap-inspired anthem. Within the song, Aaron toys with a common trap idiom by making a direct comparison between his bands (stacks of money) and the number of bands playing Warped Tour. In the time it’s taken me to write this, he’s since released “Top 8” which samples Fall Out Boy’sSugar We’re Goin Down” and acts as a loving, nostalgic ode to MySpace using the name of the site’s notorious friend-ranking feature as a springboard for wordplay which leads to the line “give me top, aye.”

It’s an incredible mixing of genres, sounds, terminology, and humor that I never would have thought possible given all the time in the world. Most of the tracks follow a similar format: lure the listener into a sense of familiarity with the original sample, throw them a curveball with a leaned-out trap chorus, sandwich a quick verse in the middle, repeat the chorus, then end. It makes for a brief but compelling listen that doesn’t overstay its welcome or wear out the novelty. And as short as these songs are, Aaron has since (perhaps jokingly) promised he’s working on “making his songs even shorter.” Brevity is the soul of wit, and Aaron is crafting a song structure that’s unmistakable and all his own.

You’d think the crossover between decade-old emo pop and modern trap wouldn’t be a very wide Venn diagram, but it turns out Aaron’s audience is surprisingly vast. It seems that many other listeners have experienced similar twists and turns in their journey of music discovery. Aaron is uncovering a built-in audience of fans that share a single touchpoint and cultivating a relationship with them as he continues to add onto it. With songs that routinely get hundreds of thousands of plays on Soundcloud and cosigns from Chief Keef, Slim Jxmmi, Bella Thorne, and even Kylie Jenner, Aaron’s audience is massive and only growing.

I’m glad the internet has allowed for artists like Lil Aaron to flourish. It’s such an audacious combination of genres (one that would have never found success or even life in the traditional music industry), and I’m glad that it exists. The ability for an artist to put something out into the universe and have it find an audience is one of the beautiful benefits of living in 2017.

He doesn’t fit perfectly into a box, but that’s fine, he’s not for everybody, and that’s the upside to our ever-splintering media landscape. In an interview with Pigeons and Planes Aaron addresses freedom:

“That’s what’s cool—with the Internet and where we are with media and technology, you don’t have to be selected by people in power to be successful in the music industry. Anywhere I am right now, I did all by myself.”

It’s absolute, unbridled freedom. The ability to mash two disparate sounds together and see what comes of it. Your audience will find you eventually, sometimes you just have to create and see what happens next. As Aaron revs up to drop his next emo-infused track “IWGFU” I find myself anticipating his every move and anxiously awaiting the inevitable collection of trappy-pop-punk bangers. Here’s to innovation, and a long, weird career. Here’s to Lil Aaron.

Mumbling Music, Soundcloud Rap, and Feeling Like an Old Man

I never thought I’d be “over” a genre within the space of a year. My obsessions tend to be longer-lasting, or at the very least, something that I can return to later even if it’s solely for nostalgic purposes. After “discovering” hip-hop in 2015 I quickly gravitated towards the “trap” subgenre whose outlandish figures like Young Thug and Future provided a much-needed break from the years of straight-laced and hyper-earnest music I’d been listening to most of college.

In addition to trap’s personable artists, the subgenre has managed to become one of the most popular and dominant sounds over the past several years. This combination made the scene feel communal and accessible as it grew to become an undeniable a part of the cultural zeitgeist. In fact, hip-hop is part of the cultural landscape now more than ever as artists are propelled to success by internetmemes which has led to a “look at me” mentality.

In 2016 a distinct new class of rapper began to emerge who utilized the path that had been paved by their trap forefathers to carve out their own niche and fortify themselves as the “next generation” of hip-hop. This group of (then) up-and-comers included people like Lil Yachty, Desiigner, and 21 Savage who quickly earned the derogatory label of “mumble rap,” a name inspired by the MC’s apparent lack of technical proficiency on the mic. These rappers took cues from people like Young Thug and Future (who are also often lumped into this group) but remain distinct for a few reasons. One: almost all of these artists blew up while still in their teens. Two: almost all of these artists used SoundCloud as a platform in their rise to prominence (paving the way for future artists). Three: Many of the most popular “mumble rappers” also happened to be members of the XXL 2016 Freshman Class.

This inclusion in XXL is the most important commonality to note because it elevated the genre instantly and placed these artists squarely in the spotlight. As these rappers gained popularity and publicity over the summer of 2016 many people criticized the freshmen class for their evident lack of technical skill. It quickly ballooned to a genre-wide discussion about what these rappers “brought to the table” if they were eschewing the things that were typically used as barometers of quality within the genre.

I’ve already put my flag in the ground on the topics of lyricism and proficiency in hip-hop in this post from last year on the importance (or lack thereof) of lyrics. In retrospect, comparing these rappers to groups like Sigur Ros may have been a step too far, but I still stand by the overall sentiment of the post.

Now, I hate to sound nostalgic for something that’s only a year old, much less hoist up these artists who I ultimately think are just okay… but these mumble rap artists were significantly better than what we see coming out of the scene a year later. Thanks to the 2016 Freshman Class, hip-hop became an ongoing debate of “style versus substance,” and we’re only now seeing the implications of this shift a year after the emergence of mumble rap with the birth of a brand new scene. But before I get into that, let’s take a look at two specific artists from the mumble rap movement to help us make a direct comparison.

Two Sides of the Same Sound

Lil Uzi Vert is a Philadelphia-based rapper who first made waves in 2015 with his third mixtape Luv is Rage. In 2016 he rose to prominence thanks to his fourth mixtape Lil Uzi Vert vs. the World which birthed two singles, ended up going gold, and solidified him a place on the 2016 XXL freshman list. In 2017 he’s reached unprecedented heights thanks to a (bad) verse on Migos’ quadruple platinum “Bad and Boujee” which paved the way for his own (much better) track, the monumental “XO Tour Llif3.” Tour Lif3 was originally uploaded to Soundcloud as a throwaway track and has since become a breakout phenomenon going x3 Platinum in 6 months, proving both the popularity of Uzi and cementing the platform as a viable test for mainstream hits.

Moving onto another “Lil” rapper from the same scene: Lil Yachty is an Atlanta-based artist who originally broke through in 2015 with what everyone presumed was a one-off viral hit “One Night.” Within a year his next hit “Minnesota” was being played on Drake’s radio show and he caught fire. This platform brought Yachty a newfound audience which elevated his just-released Lil Boat mixtape and propelled him to the forefront of the hip-hop stratosphere.

I chose to highlight these two because they became symbols of the mumble rap genre within the space of weeks. And while they’re often lumped together, they oddly represent two opposing sides of the same sound. So why these two guys? Aside from their inclusion in the 2016 Freshman Class, they both blew up at the same time, dropped high-profile mixtapes within a month of each other, and use many of the same tropes within their music. I also believe one of the more silly reasons these two were lumped together was because of their hair.

It sounds stupid, but Lil Yachty’s bright red braids and Uzi’sever-changingdreads became emblematic symbols of the mumble rap movement. Most of the 2016 class had a unique look, but these two stuck out like sore thumbs with their distinct and brightly-colored mops. What’s more, these two rappers specifically started challenging hip-hop norms by disregarding classics and even going as far to state that they are “not rappers” but instead preferring to be labeled as “rockstars.” For better or worse, they became symbols of the new school: two figures that stood in direct opposition to the traditions of the genre. It’s easy to see why they sparked debates, spurred controversy, and turned off old heads the world over in 2016.

There was a clear line being drawn in the sand over the 2016 Freshman. One side saw this crop of artists as energetic, hair-dyed teenagers with little artistic substance beyond the beats they were rapping over. Meanwhile, the other side saw this scene for the fun, carefree, and easily-digestible entertainment that it was intended as.

If it wasn’t apparent by now, I’m fans of these artists, and I resented the fact that these 18-year-olds were being cited as the “downfall of hip-hop” as if their very existence was an offense to the genre’s history. I’ll admit that it took me some time to come around to each artist, but Uzi and Yachty’s 2016 tapes quickly became some of my favorites that year. With upbeat, colorful, summery songs, these artists were just teenagers, but there is a time and place for the type of music they were making.

I was decidedly on the side of these artists. I didn’t see these guys as the "end of hip-hop” that so many classic rap fans were quick to decry them as. I’ve already linked this previous post on why a lack of substantive lyrics doesn’t equate to lack of substantive music, but The Needle Drop’s Anthony Fantano explains this subgenre’s appeal well in this video where he draws a comparison to this new sound and the punk mentality of the 70’s. These artists became unwitting figureheads for a movement that they didn’t necessarily even create, but their music doesn’t invalidate traditional hip-hop or threaten other artist’s artistic output.

At the end of the day, Yachty and Uzi are two musicians are working towards very different visions with Uzi representing more of a moody, rock-inspired crooning emo trapper and Yachty being more of an upbeat goofball “bubblegum trap” artist. They got judged unfairly, lumped into the same group, and became polarizing figures within the matter of a few months. But on a more positive note, they engaged and energized the younger generation, which led to hip-hop becoming the most popular genre in the US for the first time ever. Their techniques and approaches to music also paved the way for a new type of rapper who took their styles and carried them to their logical extremes. That brings us to 2017.

Mumbles Begat Soundcloud

Compared to this innovative wave of energy that we saw in hip-hop last year, 2017 has felt like a step backward in many ways. We’ve had fewer projects from bigger names, and less “movement” in the genre as a whole. I’m also willing to admit this perceived drop-off in quality could be chalked up to personal bias because, while I feel less enthused by the genre, hip-hop as a whole has still experienced a major influx of activity this year. The problem is its momentum that’s hyper-specified and that I feel absolutely no connection to.

I’ve never wanted to be the old guy who doesn’t “get it” yet, within the space of a year I feel like I’ve already crossed over into old man territory. A year after the rise of the “mumble rapper” we’re now witnessing the birth of a new class of artists dubbed the “Soundcloud Rapper.”

One major artist to blow up from this scene is XXXTentacion. I first became aware of his existence in early 2017 as he was gaining rapid popularity online while behind bars after being arrested for assault at 18 (you read that right). Between Lil Wayne’s infamous stay in prison to Max B’s recent memed-out sentence, rappers are no stranger to trouble with the law. XXX was let out on false charges (which I don’t buy) but I’m willing to (again) admit personal bias because I find the assault of a woman more heinous than simple gun charges. This controversy was a bad way to first hear about an artist and left me with a negative first impression of both the artist and the “scene.”

Around this same time, a Georgian rapper named Playboi Carti released his eponymous debut to surprisingly-high reviews. While not technically part of the same subgenre, Carti’s “Magnolia” blew up inexplicably, earning him a platinum and granting him access to high-profile collaborators the genre over. Carti’s music is similarly lacking in substance the same way that Uzi and Yachty are, so I can’t fault him for that. What I can fault him for is featuring on two and a halfseparatetracks this year in which his contribution is solely ad-lib-based. God knows I’m not against ad-libs, but it’s incredible to watch someone make a career being propped up by decent beats and more talented artists as they shout “what?” in between each of their bars. Oh and Carti was also taken into custody for assault in 2017 as well, only to be let off a month later.

Despite the public and controversial beatings, Both XXXTentacion and Playboi Carti have enjoyed success and made it onto the XXL Freshman 2017 list, ensuring them both a moderately-successful career. Comparing these two freshmen with the two I highlighted from the 2016 lineup provides a stark contrast between one group of mumbling trap artists and the second group of women-beating teenagers. Even setting aside the quality of their music, elevating and rewarding the abhorrent behavior of the latter two is undeniably a step backward for the genre. And as I’ve been editing this piece, TV’s Eric Andre has publicly spoken out against these artists citing a similar concern.

The Dregs

Now we move onto the two artists that inspired me to sit down to write this post in the first place: Lil Pump and SmokePurpp. These two Florida-born rappers are making music in the same style as XXXTentacion with distorted blown-out bassy instrumentals and loud aggressive chant-like vocals. Pump blew up several months ago on the back of the mindlessly-repetitiveD Rose.” The track, which finds Pump explaining why his expensive watches make him feel like Derrick Rose, was uploaded in late 2016 and has since garnered almost 30 million plays on Soundcloud. There’s honestly very little else to say about the song beyond that.

Critics and journalists took note of this subgenre’s meteoric rise in popularity and began writing Hunter S. Thompson-style gonzo journalism pieces about the scene including this one from Rolling Stone and this incredible write-up by The New York Times. I’d had these articles saved to my Pocket for later reading, but it wasn’t until I stumbled across a Noisey interview whose title was so great that I willingly dove into it.

The article in question “Reading This Interview with Lil Pump and Smokepurpp Will Make You Stupider” is a particularly glazed-over interview with the two Floridians in which the interviewer searches desperately for any semblance of a deeper purpose to these two artists. Their answers, relegated mostly to single-syllable words half-formed sentences, quickly revealed that there is no deeper level to Lil Pump and Smokepurpp. They’re not in search of anything, not inspired by anything, and their self-described “ih-norant” music is their artistic end-all be-all.

Now, look. I listen to a ton of stupid music, some of it just as “ignorant” and turnt up as this, but this new wave of music feels so baseless and devoid that I don’t see any silver lining to it. In fact, I write this primarily from a “worried mother” type perspective because these kids are fucking sixteen. Lil Pump (born August 17th, 2000) was admitted to the hospital following a lean scare just ten days before his birthday. XXXtentacion (born January 23rd, 1998) has (aside from the assault charges) put on a litany of violent concerts including fist fights, two-story jumps, and barricade collisions. I’m not the first to speak out against these artist’s carelessness, and I have a feeling I won’t be the last.

It’s music that trades out the bare minimum artistry that was there before for pure adrenaline and shock value. And again, maybe this isn’t “for me” and that’s why I don’t get it. If anything, these artists are simply a logical continuation of the mumble rap scene taking visual, musical, and artistic queues from the generation immediately before them. And Desiigner and Lil Uzi Vert have pulled equally-dangerous stunts at their shows… but it’s interesting to watch this progression take place so rapidly over the course of a calendar year.

And to circle away from the onstage antics and back to the music: I’m not saying Yachty’s music is high art. It’s still pretty dissonant, off-putting, and even bad on a technical level. But what Yachty traded those qualities out for is a unique sound and image based around himself. It may be discordant music, but it retains an undeniable sense of bright fun catchiness. Meanwhile, I feel like this new crop of artists retained that similar lack of technicality but traded out any sense of fun for pure adrenaline.

I don’t know where all this is headed. I do think it’s exciting that all this has happened within the space of a year, and it just goes to show how quickly the hip-hop genre is evolving and shifting. Maybe it’s just part of a bigger splintering and within a few years, we’ll have all these subgenres of hip-hop with dozens of artists occupying each well-defined niche with their own space carved out. I fully expect many of these guys to fall off and fade into obscurity soon (or at the very lease encounter more trouble with the law) but overall I think this energy bodes well for the genre. I just don’t want a teenager to die for it.

As long as young people continue to be inspired they’ll continue to innovate and push boundaries. I may not like the music, but I’m always in support of innovation. I sincerely hope I’m still on board for the next “wave” of explosive creativity in music, but I also know I will hit a point in the future where I just stop “getting it” and I accept that.

I don’t necessarily resent the scene, the music, or these artists. I think some of their extracurricular actions are deplorable and shouldn’t be celebrated, but that’s really about it. I see the appeal of the music, but I also know that it’s not for me. If anything, it’s exciting that real, young, independent musicians have the ability to build as much of a platform as more established artists, but sometimes that fan base is built on the back of shitty behavior that nobody should emulate.

It’s also interesting to watch the “gaze” of hip-hop move so quickly from one crop of artists to the next. It seems that nobody gets to spend much time on the throne, and now the artists that were exciting last year are practically legacy acts by the scene’s standards. It’s weird when the “primary focus” (or at least most explosive scene) of a genre is one that I fundamentally disagree with on nearly every level, but again, maybe I’m just turning into an old man.

I can’t think of any other way to end this besides words of hesitant encouragement. I want kids to keep innovating and scaring the adults (and 24-year-olds) by blazing their own trail. There’s something admirable about a sixteen-year-old throwing a song up on SoundCloud and becoming a certified star months later… but when it breeds violence and drug abuse I’m decidedly against it. It’s a fine line, and I respect everyone’s freedom/artistic choices/blah blah blah, I just wish everything was more positive.

So keep it up I guess. We’ll see where this scene goes. Who knows what the next year’s hot topic will be. For the time being, keep doing you. Just don’t do anything too stupid.

Heartache, Optimism, and Pop-Punk: How The Upsides Changed My Outlook On Life

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The best creations are born of pain. A sad consolation prize for the inflicted, the result of life experience and raw suffering. As listeners, we judge music based on how much life and “realness” bleed through it, but we also don’t experience anything in a vacuum. Art is tainted by our own memories and experiences. It’s the reason that two nearly-identical albums can feel so different. It’s the reason you enjoy A while I prefer B. Memory is where it all comes into play, and it’s what we add to art as humans. In experiencing art we inject a bit of our own story in the listening process and add on to the creation in whatever way we can.

This is how our tastes, perspectives, and very personalities are formed: through interaction with both art and the world around us. While a positive experience, association, or context can improve our perception of an album, the inverse can also ruin something that’s otherwise objectively good. Think about any album, movie, or TV show that you used to recover from a breakup. Hell, think about a restaurant that once gave you food poisoning. Whether it’s well-founded or not, there’s probably a negative association and personal bias at play skewing your opinion.

I’m of the school of thought that traditionally “great” music starts as something you don’t necessarily love on the first listen, but becomes better over time. Music with depth and complexity that reveals itself with each subsequent spin. Challenging its consumer to be better. Most of my favorite albums were records that I didn’t think much of (or simply didn’t like) upon first listen, but gradually kept burrowing their way further into my brain.

And while memories often retroactively color our impressions of art, sometimes there are also individual works that are able to overcome our own mental hang-ups. Art that’s so strong it’s able to break through our negative associations and emerge from the other side, still enjoyable.

This combination of growth over time and overcoming an uphill battle of negative associations is one of the reasons that The Wonder Years’ second album The Upsides is one of my favorite records of all time.

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From a South Philly Basement

Before I get into weird personal history: some quick background info on the band. Founded in 2005, The Wonder Years are a pop-punk act from Lansdale, Pennsylvania. Following two years of singles, split and EPs the band released their debut album Get Stoked on It! In 2007. Taking queues from the early 2000’s easycore scene, the band’s first record was a keyboard-heavy form of biting pop-punk. Get Stoked is problematic, but also very symptomatic of the year it was made. It’s not a bad record, but it bears very few resemblances to the rest of the band’s work and has been retconned by the band for good reason.

The biggest point against Get Stoked on It! Is that most of the songs were written about generic late-2000’s pop cultural buzzwords. You got a track about a ninja, one about a cowboy, one about zombies, and much more! This is in direct conflict with the band’s later hyper-earnest heart-on-sleeve meditations that pulled from real life experiences and heartfelt emotions (as opposed to funny songs about astronauts). There are still some tracks like “Racing Trains” and “When Keeping It Real Goes Wrong” that foreshadow some of the band’s future stylistic leanings, but as a whole, the record is much more underdeveloped and juvenile than their later work.

The band would later go on to “decanonize” this release, publicly stating their distaste for it both in interviews and even referencing it in future songs. When a remastered version of the album came out in 2012, lead singer Daniel Campbell said “If you like the record, enjoy the new mixes. If you hate the record, I’m on your side” which is something I’ve seen very few bands do.

Within two years of their first album, original member and keyboardist Mikey Kelly left the band. His departure essentially represented a “soft reboot” for the band which allowed the remaining members to pivot the group’s sound and take their next album into a more “honest” direction. A year after Kelly’s departure the band released their sophomore album The Upsides in 2010, and my life would change forever.

B-rate Version of Me

In 2011 I went through a horrible breakup. It was my first real relationship, and it hit me as hard as you could imagine a 17-year-old being hit. I’d recently got my driver’s license, started my first job, and I was embarking on my final year of high school, so overall it was a turbulent time of change for me. One night midway through February I was spurred to purchase a digital copy of The Upsides on a whim based on a Tweet made by Amazon Music. This is something I never do, but I had just gotten off a shift at my job and wanted to fill the void with blind consumerism. The album was on sale for $5, so even for a cheap 17-year-old, there’s not much to lose at that price. I can’t even remember if I even previewed the album, but for whatever reason, that tweet was well-crafted enough to spur me into a purchase right then and there. I was in the mood for something new.

I downloaded the album, loaded it onto my iPod, hit play, and sunk into it.

I don’t know how well I’ll be able to articulate the particular brand of slacker malaise I was engaging in at this time, but most waking hours that weren’t spent school were spent in my room playing video games listening to podcasts and music. I was pretty much distracting all my senses and escaping from reality as much as humanly possible without the use of drugs or alcohol. I wasn’t depressed, but I was in a state. Nothing really cheered me up, so it was more of an ongoing war of attrition with my own brain.

I credit The Upsides with single-handedly lifting me out of this post-dump funk and getting me back to feeling like myself. With years of reflection, I was being far more dramatic than I’m giving myself credit for, but I guess that’s kinda the point of being seventeen. It wasn’t the end of the world, but it felt like it… until this album came along.

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A Pop-Punk Oddessy

Upsides begins with a bait and switch. Most pop-punk detractors dislike the genre for pretty specific (and valid) reasons. Maybe they don’t like the genre’s propensity for bitter lovesick lyrics, or they’re turned off by the whiny vocals, but in most cases, they probably have a cartoonishly-exaggerated version of the scene in their head. Thanks to the genre’s explosion in popularity during the mid-90’s, most people just think the music consists solely of whiny Blink 182-types when that’s not the case. While there certainly is no shortage of nasally lovesick songs, that sound isn’t representative of the entire genre.

For better or worse, Upsides begins with exactly what people would expect from the genre. Within the first seconds of the album’s opening track “My Last Semester” a nasally slightly-filtered Campbell sings over a twinkling electric guitar “I’m not sad anymore / I’m just tired of this place.” Within 15 seconds the singing ceases and the guitar strings sustain. An electric whir emerges from the back of the mix and quickly overwhelms the held guitar notes. Suddenly the entire song, album, and band spin to life, energizing the track with a cacophony of brash drum strikes, a biting guitar riff, and a driving bassline. Campbell, now singing at the top of his lung repeats the first lyrics with an angry vitriolic twist, and with that, Upsides has officially begun.

Those first lines of the album sound stereotypical (great, another white dude talking about how sad he is) but upon closer inspection, they’re actually a beautifully-constructed phrase that flips the listener’s expectations on their head by talking about the futility of those sad feelings. It’s a notion that’s devoid of nostalgia, firmly present, and anxiously self-aware. This specific idea of not letting sadness win is a recurring theme throughout the album that the band circles back to frequently. The mantra comes full-circle on the album’s star-studded closer and is even developed further on subsequent releases. But in this first song, the singer articulates this concept by listing all the reasons he could be sad, but then explains that he opted to find the silver lining in his situation: his music. Campbell would go on to address this later in an interview explaining:

“I thought that I had kind of beaten my issues, but when you struggle with depression or anxiety, you never really win. You always carry it with you and the point I learned isn’t to win. The point is to keep fighting. It turned out that ‘I’m not sad anymore’ wasn’t a victory speech. It was a battle cry.”

The opening line pulls double duty by acting as the album’s thesis statement while also serving as the band’s new mission statement. This represents a far tonal shift from what we last heard on Get Stoked. They’re not the same group of 18-year-olds who were singing about pirates and zombies three years ago. They elude to this with the meta line “college hit those dudes like a ton of bricks.” The band did a lot of growing up since we’ve last heard from them, and they are guided by a new creative north star.

Art Imitates Life

The foundation that the band began to flesh out with this record (and would expand upon over the course of a trilogy of albums) is a style of hyper-intricate, self-referential, and pop-culture-obsessed rock that depicts the good and bad sides of a life well-lived. Early on the band used the term “realist pop-punk” when describing the sound of their artistic rebirth. Call it what you want, but it’s still one one of the most refreshingly honest and true approaches to music I’ve ever heard, and it was an absolute revelation to me at seventeen.

There’s beauty in simplicity, and sometimes real life is more compelling than anything you could ever make up. TWY’s music doesn’t revolve around sweeping epics, chasing material goods, or even the other, it’s all music that’s firmly told from one perspective and all bears the insecurities and imperfections that come with it. The focus of the music varies from song to song, but this singular perspective allows for a cohesive vision that the listener can simultaneously empathize with, and project themselves onto.

Throughout The Upsides, singer Dan “Soupy” Campbell flexes his now-well honed writing ability, making it obvious he’d time between albums studying and working on his craft. One of the most under-appreciated aspects of his style is his acute ability to write minuscule details. Small observations and references that add a layer of specificity that makes the album feel more realized and lived-in. Each line adds onto the story that the listener is building in their head until an entire narrative is formed around the character. You’re fleshing out your own universe built on the language of the album and developing a one-of-a-kind relationship with its narrator.

Sometimes The Upsides tackles big psychological issues like post-college listlessness, relationship dynamics, and even death. At other times they zoom down to view life on a macro level and vignette the little scenes that happen in life like a broken down car or going on a midnight pretzel run to the stand behind your house. Sometimes it’s funny and biting social commentary on the Westboro Baptist Church or the shitty fist-pumping people you meet at parties. It’s an album that encapsulates the life of a post-college 20-something from every possible dimension.

To me, the quintessential song on the album is the Deluxe Edition’s penultimate track “Logan Circle: A New Hope.” The song is a stripped-down reworking of the album’s second track “Logan Circle” that echoes many of the original track’s sentiments but also serves as an incremental update on the life of Campbell. “A New Hope” is redone in a slower, more pensive approach that allows the lyrics and instrumentation to shine through and glisten to their full potential, highlighting both the brilliance of the lyrics and the proficiency of the band members.

The first verse of the original “Logan Circle” contains a lyric that hooked me for the rest of the album: “We just can’t blame the seasons / The Blue Man Group won’t cure depression.” The line resonated with me originally because it’s an obvious Arrested Development reference, but it also doubles as a bit of life advice about optimism and outlook. This all circles back to the cliched idea that this album is something I needed to hear at the time. I wasn’t hopeless, but I needed something hopeful. I needed to be told how to handle these feelings I’d never felt before. I needed to be told how to combat them and move on with my life, and that’s exactly what The Upsides did for me. It was musical therapy.

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Emergence

Though I didn’t consider it at the time, I’ve only recently come to realize that pop-punk has been the genre that I’ve listened to for the longest in my life. It’s partly a byproduct of when I was growing up (thanks, mid-90’s) but also it just happened to be one of the first genres that I really explored. As a result, there was something comforting about sinking back into the genre after spending some time away from it. I feel like It’s cheesy to admit an album about not feeling sad helped me stop feeling sad, but Upsides was instrumental in my emergence from sadness in the wake of this first relationship.

It wasn’t just the optimistic messages, it’s that the songs found the optimistic messages in the face of everything else. Feelings of sadness are not invalid, but with enough distance, you realize that there’s no reason for them, there’s nothing to be gained from them, only energy wasted. It was a realistic portrayal of exactly how I was feeling then. And more on-the-nose, the album’s breakup song “Melrose Diner” served as both a validation of my feelings and a cautionary tale about becoming the shitty, bitter ex.

My love for The Upsides grew exponentially with each listen, and within a year it became my most listened-to album of all time, a title that it still retains to this day. In fact, my love for Upsides grew with each subsequent album that the band released as future songs would call back to lyrics contained within their earlier works. By fall of 2011, I’d begun my first term of college and the band had released their third album Suburbia I’ve Given You All and Now I’m Nothing.

The Upsides marked the beginning of a three album “trilogy” that depict the arc of Campbell’s struggles with anxiety and depression, and with the trilogy’s conclusion in 2013, the band cemented themselves as my favorite act of all time. With three releases that were all equally impeccable, I’ve now spent roughly 12 days of my life listening to the band’s various releases, a number I wouldn’t take back if you paid me.

At the end of the day, The Upsides is one of a handful of albums that changed my life, and there’s no higher praise I can hoist upon it than that. It’s a well-crafted and powerfully intricate release that rewards close listens and spawned its own mythology. It engages the listener in a way that few other pieces of art do. There are lots of albums in my life where I can point to a clearly-defined “before” and “after” period, but Upsides is an album that changed my entire way of being. It shifted my world one step towards a more positive existence, and I can’t thank the band enough for that. It’s a radical powerhouse of a record that I still listen to nearly every week, and I can’t fathom my life in a world without it. It’s a beautiful creation, and the world is a more beautiful place for it.

Thank you for everything, Upsides.