Cheekface – It’s Sorted | Album Review
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SELF-RELEASED
Despite being “America’s local band,” I had not heard of Cheekface until the release of “Plastic” in August of 2023. This was the third single from their (at the time still unannounced) fourth studio album, and after seeing the reaction from veteran Cheekface fans online, it became clear that I was missing out on something. It also became clear that, much like the band, their fans have no interest in what is cool. They are drawn to lead singer and guitarist Greg Katz’s dry, “talk-singing” delivery, which at times can feel like Steve Burns with a post-graduate degree and GAD giving you clues on how to survive the shiny new toaster world we live in.
This was also part of the appeal to bassist/vocalist Amanda Tannen when the band formed in Los Angeles around 2017, stating she wanted to “be in a band that is not cool.” If you can get past the initial turn-your-nose-up-at-anything-earnest feeling you might have, you are liable to find yourself grooving along to these songs as you think critically about the morality of Ring Cameras and 3D printers. It turns out that doing things on your own terms resonates with people, regardless of the risk for potential uncoolness or overly earnest sentiments. Despite having no major label (the band self-releases all their music on Katz’s own New Professor Music), Cheekface continues to do their thing- selling out shows and growing their audience with each release. Cheekface is a cult. You either get it or you don’t.
The first track on It’s Sorted gets to the heart of that success (or lack of it). “Success is cringe / I wanna be on the fringe,” Katz sings on the anxiety-ridden opener. The song manifests as a mission statement for the band as drummer Mark Edwards’ consistent, pounding rhythm mimics your speeding heart rate. “Me and panic woke up together / this is not one night, no it is forever” Katz sweats out before settling on making avocado toast for breakfast. On “Popular 2,” the band waxes poetic about doorbell cameras and the panopticon, stating, “If I’m never gonna be alone / here in my community neighborhood home / then I wanna be popular to watch / on the movie you put on from the camera on your porch.” The future is here, and the future is weird. Take comfort in the drone flying overhead! You can’t possibly be lonely if a TV show of your life is being filmed every time you leave the house or rustle your blinds.
An anthem for growing at your own pace, “I Am Continuing To Do My Thing” sees Katz personifying his messy life. He is NOT jealous of the success of his former college friends. Who cares if their careers are taking off or their bands are blowing up? This track really highlights Cheekface’s sense of humor- one day, you’re “dispassionately vaping while you water the plants,” and the next, you’re “vaping in the parking lot with Dwayne ‘The Rock’ Johnson.” If you compare your success to others, you’ll never be happy. Advice that’s almost as good as, “If you steal a cop car, you will never get pulled over” from the same song’s second verse.
The first half of the album closes out with “Life in a Bag,” a song that locks you in with a swirly synth and bouncing bassline for another track about being ok where you’re at. The almost-rapping of the verses can be off-putting at first, especially if you are poisoned by too-coolness like myself. Lines like “heaven is just wiggly air, and I’m alive now” can feel like trying to down a sugary shot without making a face, but if you open your heart to sincerity, you will soon be singing along to “Life in a bag, living my life in a bag, thank you for putting me in this bag.”
If you couldn’t already tell, Cheekface is a lyrically dense band. They have a lot to say about the minutiae of the world, but they’re also going to make you dance. They keep you guessing in the back half of the album, offering a departure from Side A's funky and upbeat sound. An ode to new beginnings and American materialism, “Trophy Hunting At the Zoo” is only a minute long and features noisy downpicked guitar alongside pitched-down vocals. They have fun with anatomy on “Largest Muscle” and go from unserious to inspirational in the same verse- “your eyes are your largest muscle / they can recognize me when I’m wearing a hat.” How do we do that?? Katz is right if you really think about it. He’s also right about one of the most poignant lines on the record, moments later singing, “Your mind is so big and supple / you can turn that thing around at any point.” The human spirit is resilient.
It’s Sorted closes out our journey (pun intended) with two of the best songs on the record- “Don’t Stop Believing” and “Plastic.” The former speaks again to that resilience: “We hum through our days of constant striving, and everybody seems to hum in time / the lies come free, the truths behind a paywall for $1.99.” The group wraps things up by contemplating if you can 3D print love on the album’s closer. All this needless complication and technology might make things simpler, but it comes with the cost of everything looking like the same gray plastic.
In just under 30 minutes, Cheekface sorts the emotional recycling of your mind, leaving you cleaner and clearer than when you started. It does feel sorted- into good and bad and weird and cool (and not cool). It’s serious and anxiety-ridden, and it’s also silly. Despite thinking about everything, Cheekface faces the problems of the world with a certain nonchalance and positivity- and it might just make them the coolest band in the world.
My name is Alex, and I make music as Birthday Dad! I released my debut album, The Hermit, in 2022 and have vinyl available now from Refresh Records! Follow me on Twitter and everything else! @iambirthdaydad
