(500) Posts of Swim
/Because I am a dork-ass nerd obsessed with metadata, organization, and digital architecture, I was thinking about file names long before this website ever went live. Back when Swim Into The Sound was just one Mogwai review sitting in a Google Drive Folder, I decided to preface the document name with two leading zeros, sticking “001” before the title.
It was arbitrary and something that only I would ever see on the back end of the site in my Russian doll-like nest of folders, but I liked the idea that I’d be able to keep track of how many articles I put up. I also figured that three numerical spaces gave me a lot of room. If I ever wrote 999 things, I’d cross that bridge when I came to it, but one thousand pieces of individual writing seemed a far way off in 2015.
As of today, with this post, Swim Into The Sound has officially published 500 articles, and that’s sick as hell to me. This achievement is largely thanks to the fantastic team of writers and contributors who are lending their beautiful brains to help keep Swim flowing with regular reviews and recommendations. Of the 33 articles we’ve published in the main feed this year, only three were written by me. I’ve kept myself busy with lots of editing, music listening, and Swim Selects, a weekly column I instituted earlier this year to help keep myself writing regularly and make things a little more casual.
By and large, Swim Into The Sound feels more democratized and wide-ranging than ever before, and I feel so proud of all the writing we’re sharing and music we’re celebrating. It also probably goes without saying, but with this many people writing for us (no matter how sporadically), things have picked up quite a bit. To give a quick timeline: we celebrated 100 articles in 2019, 200 articles in 2021, 300 articles in 2023, and 400 articles less than a year ago in 2024. Bonkers. If you are a stats nerd and want to see even more numbers, charts, and graphs, I’d encourage you to read an article from the end of last year called Swim Into The Stats.
To borrow a phrase from Comedy Bang Bang, each time we break off a fresh hundo, I like to break format a little just to discuss how the blog has changed since the last interval. Sure, it’s a little self-indulgent and navel-gazey, but sometimes you gotta celebrate the work and recognize the time/effort that’s gone into it. Everything posted here is considered, labored over, edited to the best of my ability, and released into the wild with our entire heart behind them.
2025 was always going to be a banner year for Swim Into The Sound. This June, on Friday the 13th, Swim Into The Sound will officially be TEN years old, which feels absolutely outrageous to say. That’s one decade since I hit “publish” on that Mogwai review and changed my life forever. That might sound a little hyperbolic, but it’s true! Swim Into The Sound has been a central nexus of my life and brain for the last ten years. This website has allowed me to express myself in unbelievable ways, brought countless cool people into my life, and continues to be a wellspring of music and writing that I will treasure forever. Sorry if this is all too earnest.
To celebrate this milestone and spread some goodwill, I’m excited to announce NEW SWIM INTO THE SOUND SHIRTS! For the Real Heads keeping score: We had previously done a run of metal logo t-shirts in 2023, but I like the idea of shaking it up so no two rounds of merch are the same. I’m proud to show off this mockup of the second-ever Swim Into The Sound shirt: our Caffeine Lovers Tee, coming this June.
While I initially made this design as a fun little shitpost back in 2020, my friend Clair Bagwell helped clean up the files to make sure everything was perfectly kerned, spaced out, and rendered in pixel-perfect resolution. She’s killer, thanks to her. The shirts were printed locally through Wahoo Screen Graphix in Wilmington, North Carolina. Thanks to them too, they were awesome to work with.
In addition to the shirt, we have a run of SWIM INTO THE SOUND TOTE BAGS featuring our classic logo. There’s also a limited selection of SMOKE INTO THE SOUND LIGHTERS (available only in person at Fauxchella 8) and a fresh batch of SWIM INTO THE SOUND STICKERS that will accompany every order. This will all be available the first week of June.
I’m also excited to announce that we will be donating all profits raised from our shirts, tote bags, and lighters – splitting the money between three different charities: The Palestine Children's Relief Fund (pcrf.net), Be Loved Asheville (belovedasheville.com), and the Gender Liberation Movement (genderlib.org). These organizations are all doing amazing work, and it’s never been as important to be active and participatory in the world. If my writing about emo music and selling silly shirts helps spread something good, then it’s all the better.
Some more fun housekeeping. You might have noticed some changes around this site in terms of the design. For one thing, the logo at the top of your screen is now our official font. While I’ve been updating our home page and the blog’s sidebars, the most impressive thing to me is the new floating banner we have on mobile, which really helps make this feel like a real website. And while I’m giving shoutouts, thanks to my friend Alex Couts for helping with some backend CSS stuff to make your scrolling extra easy on the eyes. I love how this site looks and feels on mobile, especially – a worthy little facelift as the blog rounds off its tenth year of existence.
That’s it from me for now. We’ve got some fun stuff planned for Swim Into The Sound’s tenth birthday on June 13th, but other than that, as always, I appreciate you being here. Thank you to anyone who’s ever read the site, wrote for the site, shared something from the site, or sent me some cool music. This whole site runs on passion, love, and free time, so thanks for spending some of yours here.